Overview
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
Easy to use for basic marketing needs
Streamlining Marketing Efforts: A Review of HubSpot Marketing Hub
HubSpot Review: Hands-Down the Best All-in-One Marketing Tool
Review of HubSpot Marketing Hub
I did not want to try Hubspot. I pushed myself and I am so happy I did. It made my work so much easier.
Easy-to-use tool but lacks personalization features and good reporting
HubSpot Marketing Hub Review & Product Details
HubSpot, All You Need to Stay Top of Mind.
Catch-all for marketing
Hubspot is spot on for scaling B2B SaaS companies
Go for it! Hubspot never lets your marketing plans come down.
Prove attribution or die trying
Awesome platform no matter what industry
Hubspot does a lot of things well but only some things really well
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (364)8.282%
- Dashboards (366)7.979%
- Landing pages (362)6.363%
- Email deliverability reporting (363)6.161%
Reviewer Pros & Cons
Pricing
Free
$0
Starter
$50
Pro
$890
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $50 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.6WYSIWYG email editor(332) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 6.1Dynamic content(333) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.7Ability to test dynamic content(309) Ratings
Users can test dynamic content prior to launching a campaign.
- 6.3Landing pages(362) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(286) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 6.4Mobile optimization(355) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 6.1Email deliverability reporting(363) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.2List management(364) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 6.4Triggered drip sequences(276) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.4Lead nurturing automation(356) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.9Lead scoring and grading(324) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 7.7Data quality management(330) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6.3Automated sales alerts and tasks(299) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.4Calendaring(305) Ratings
The software helps users maintain a calendar of all marketing activities.
- 6.2Event/webinar marketing(251) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 6.3Social sharing and campaigns(342) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 6.4Social profile integration(331) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.9Dashboards(366) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(362) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7Custom reports(324) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.6API(251) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 7.2Role-based workflow & approvals(280) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.9Customizability(303) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 7.8Integration with Salesforce.com(228) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.9Integration with Microsoft Dynamics CRM(96) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.7Integration with SugarCRM(90) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is HubSpot Marketing Hub?
HubSpot Marketing Hub Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
HubSpot Marketing Hub Screenshots
HubSpot Marketing Hub Video
Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.
HubSpot Marketing Hub Integrations
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- unbounce
- Survicate
- GaggleAMP
- SnapEngage
- Boingnet
- Wrike
- Wistia
- Pipemonk
- Zendesk Suite
- FreshBooks
- PandaDoc
- Perfect Audience
- Eventbrite
- Teamwork.com
- GoTo Webinar
- WorkflowMax
- SurveyMonkey
- Shopify
- Smartling
- BrightInfo
- Invoca
- DataHero
- Dropbox Sign
- Leadpages
- Dropbox
- Google Drive
- WordPress
- BigCommerce
- Uberflip
- Zoho CRM
- Zerys
- Infer
- GlobalMeet Webinar, superseded by GlobalMeet Webcast
- Membrain
- SalesforceIQ
- Modus
- inboundli
- Zapier
- Appcues
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Sugar Sell (SugarCRM)
- Microsoft Dynamics 365
- Zendesk Sell
- Gravity Forms
- SlideShare
- Seventh Sense
- UberConference
- by Dialpad
- Magento Commerce Cloud (formerly Magento)
- BlogMutt
- Pocket & Instapaper
- Pipedrive CRM
- Wufoo Forms
- BoostSuite
- GoChime
- Scripted
HubSpot Marketing Hub Competitors
HubSpot Marketing Hub Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom |
Supported Languages | English, French, German, Japanese, Portuguese, and Spanish |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(2141)Attribute Ratings
- 9Likelihood to Renew371 ratings
- 9.1Availability25 ratings
- 8.9Performance17 ratings
- 9Usability106 ratings
- 8.4Support Rating88 ratings
- 9.1Online Training26 ratings
- 9.1In-Person Training8 ratings
- 7.3Implementation Rating48 ratings
- 7.3Configurability2 ratings
- 7.3Product Scalability7 ratings
- 8.9Ease of integration5 ratings
- 9.1Vendor pre-sale3 ratings
- 9.1Vendor post-sale3 ratings
- 8.9Email Marketing8 ratings
- 8Lead Management5 ratings
- 6.4Reporting & Analytics5 ratings
- 8.9CRM Integration5 ratings
Reviews
(1-5 of 5)So far, so great! Give HubSpot a try!
- HubSpot support is great. They're always available (till 8pm EST) and ready to answer the simplest to the most detailed questions.
- The ability to craft and edit web pages using COS is time-saving. If you want to add a social following section to your site, for example, you simply click ADD MODULE and select SOCIAL FOLLOWING. Pretty cool!
- HubSpot Academy is a great way to learn anything relevant to HubSpot and/or inbound marketing. They start with the basics and move on up!
- The INBOUND events in Boston are amazing. Too much to learn in such a short time but love every second of it!
- Responds to ideas and requests from us - the users. Over the years, hundreds of product enhancements have made HubSpot even better!
- The "dashboard" is pretty busy, to say the least. Lots of menus and submenus. As a new user, I sometimes feel lost.
- Making changes to a web page can sometimes be tricky. For example, you might think changing the wording of a menu item would be simple. However you find the wording of the menu item isn't tied to a particular page at all, but a template. You then have to search for the correct template to make edits.
- For some reason, a lot of the emails HubSpot generates (our leads, the HubSpot blog, etc.) are marked as spam. We had to whitelist all HubSpot IP addresses within our email servers. Update - this is still a huge issue with HubSpot.
- Sometimes HubSpot thinks bigger than they can swiftly deliver. They're giving all COS clients HTTPS capabilities but it's taking forever to roll out. But still, kudos for engineering and onboarding this!
- Reports adds on should really be free. Our client wants these basic reports that are supposed to be free but aren't.
- We're still new at this, but so far I've seen increased employee efficiency, particularly when using HubSpot COS as opposed to a clunky web content management system.
- HubSpot Academy courses have given employees a greater inbound marketing knowledge base.
- Because we're now offering HubSpot as a service (we're a partner), we've seen our sales revenue grow with new retainers.
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 90%9.0
- Landing pages
- 100%10.0
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 50%5.0
- List management
- 70%7.0
- Triggered drip sequences
- 100%10.0
- Lead nurturing automation
- 100%10.0
- Lead scoring and grading
- 90%9.0
- Automated sales alerts and tasks
- 90%9.0
- Calendaring
- 90%9.0
- Event/webinar marketing
- 90%9.0
- Social sharing and campaigns
- 100%10.0
- Social profile integration
- 100%10.0
- Dashboards
- 50%5.0
- Standard reports
- 50%5.0
- Custom reports
- 50%5.0
- API
- 100%10.0
- Role-based workflow & approvals
- 90%9.0
- Customizability
- 90%9.0
- Integration with Salesforce.com
- 80%8.0
- Integration with Microsoft Dynamics CRM
- N/AN/A
- Integration with SugarCRM
- N/AN/A
- Email marketing
- Lead nurturing
- Lead scoring and grading
- Landing pages
- List segmentation
- Sales intelligence
- Sales campaigns
- Revenue cycle modeling
- Integration with CRM system
- Integration with webinar system
- Social marketing
- SEO
- Blogging
- Surveys
- Optimizing our inbound marketing to be found more and get more business.
- Managing other companies' inbound marketing through HubSpot.
- Managing our deals and sales pipeline using HubSpot CRM.
- We've been able to do some pretty complex data migrations for our clients who are moving from an old CRM to HubSpot. We've done more field manipulations, data uploads, merges, etc. than most agencies.
- The integration with Survey Monkey has allowed us to program workflows that nurture contacts based on their survey responses.
- We've also rewarded contacts based on survey responses using the Survey Monkey integration. For example - if someone completes a survey after an event, they're invited to download the event's presentation as a PDF.
- Lead scoring. We've started with this but we really need to get serious about rating prospects, segmenting them and handling them accordingly.
- We need to use smart content more - that is - if someone comes to our website a 2nd time, we want to show them a different CTA.
- Price
- Product Features
- Product Usability
- Product Reputation
- Implemented in-house
- Cut off dates - be sure to stop using one system and switch over before the cut off date.
- Online training
- In-person training
- Self-taught
- Social media publishing
- Email campaign design and send
- Contact management
- Contact view in the crm
- Some reporting
Full Marketing Automation Tools Without The Painful Pricetag
- Customer Service. I cannot praise this part of the company enough. If you ever have an issue with the product or don't know how to use a tool, they will go out of their way to help you fix it.
- The HubSpot COS (Content Optimization System) is an incredibly powerful tool that can be used to create beautiful,dynamic website in that make it easy for non-coders to easily edit pages and content without the help of those strange coding geeks.
- Research and Development. HubSpot is continuously finding new things to improve and integrate into their tools to help marketers better create and promote content to their potential buyers.
- User Education. Through their blog, content offers (ebooks, webinars, etc.) and other educational elements, HubSpot is always working to better educate their users on the newest trends and best marketing practices out there.
- Reporting. The reporting tools leave a little to be desired when you want to dive deep into different things such as devices people are using to view your website and average time on pages. Thankfully, it looks like they're starting to work on building out more serious tools so hopefully this will change soon!
- Automated Workflows. The current layout is not as easy to set up as other marketing automation systems and doesn't provide as many options when it comes to if/then scenarios and time-sensitive options.
Questions to ask:
-Do you have full marketing goals or plans for this tool? (versus just wanting something to post social stuff with)
-Do you have the time to spend digging into the tool and all of the different features and benefits you can receive from it?
- Increased and faster lead conversion. The tools have allowed us to connect the dots between our own and our clients' campaigns in a way that make it very easy to generate and nurture leads.
- Increased marketing knowledge. HubSpot makes it their business to continually educate you as a user so that you can continue to be successful with your campaigns inside of their tools. They most certainly do not forget about you once you sign on with them.
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 90%9.0
- Landing pages
- 90%9.0
- A/B testing
- 80%8.0
- Mobile optimization
- 90%9.0
- Email deliverability reporting
- 90%9.0
- List management
- 90%9.0
- Triggered drip sequences
- 90%9.0
- Lead nurturing automation
- 80%8.0
- Lead scoring and grading
- 90%9.0
- Data quality management
- 90%9.0
- Automated sales alerts and tasks
- 90%9.0
- Calendaring
- 90%9.0
- Event/webinar marketing
- 90%9.0
- Social sharing and campaigns
- 90%9.0
- Social profile integration
- 90%9.0
- Dashboards
- 80%8.0
- Standard reports
- 70%7.0
- Custom reports
- 70%7.0
- API
- 90%9.0
- Role-based workflow & approvals
- 90%9.0
- Customizability
- 90%9.0
- Integration with Salesforce.com
- 90%9.0
- Integration with Microsoft Dynamics CRM
- 90%9.0
- Integration with SugarCRM
- 90%9.0
- Email marketing
- Lead nurturing
- Lead scoring and grading
- Landing pages
- List segmentation
- Sales intelligence
- Sales campaigns
- Integration with CRM system
- Integration with webinar system
- Social marketing
- SEO
- Blogging
- Surveys
- Social media marketing- we use the social media tool both for our own organization and our clients to ensure that we publish content on a regular basis and are able to monitor and engage with our fans within one easy to use portal.
- Email marketing- we use the email marketing tool to continually engage with our database to drive leads and nurture those into sales ready prospects for our business development team.
- Marketing automation- we utilize the automation tools through workflows and lead scoring to better connect with and understand out leads in order to make us more efficient and effective marketers.
- Conference/Event integrations between HubSpot and Eventbrite have allowed us to utilize hubspot to promote and track the success of different seminars and events put together by our clients.
- Increased use of the CRM for client management
- Implemented in-house
- The contacts section and individual profile pages are extremely well laid out and allow you to easily find information you need for a specific person.
- The list creation section is very easy to use when putting together specific rules and requests as well as when you want to preview them before creating the list.
- Some of the smaller details regarding blog subscription emails are hidden deep inside the settings and can make it easy to set up a campaign in the software without ever establishing automated emails for blog subscriptions meaning that people who subscribe to your blog never get their emails.
- It provides an extensive knowledge base and a timely and effective customer support that helps you also on coding etc. For me, that I'm on the go to learn, is of huge help to save time and stress
- User interface clear. There are plenty of features but is always easy to navigate.
- Analytics. Apart the "standard" reports, you can track, analyze and inspect virtually any interaction that passes between you and your prospect.
- All the tools you need for lead nurturing are on the same platform - that is owned by your customer.
- Despite as I said customer support is there to help and probably due to the complexity of the platform the development of a website requires advanced skills. On the other hand, they provide you Learning. Once you get an HubSpot certification, you got for sure a profession!
- It would be useful to personalize better the Dashboard being able to highlight more specific marketing and sales reports.
- Some webinars are funny and really easy going, but also time consuming... Taking out a bit of cheers at the beginning and byebye at the end... Maybe if they could stick more to the point?
- It increased our efficiency
- Shortened the sales cycle
- Gave a solid support on our customer relationship
- Email marketing
- Lead nurturing
- Lead scoring and grading
- Landing pages
- List segmentation
- Sales campaigns
- Integration with CRM system
- Social marketing
- SEO
- Blogging
- Contacts' management is easy and intuitive. More complex is to set the properties, but once you learn the few steps to follow it goes smooth.
- Blog post editor has an interface that helps you easily to optimize SEO
- When it comes down to customize the design of your website, the matter shows its complexity. Sometimes you feel lost in the different and many windows you need to modify at once.
HUBSPOT IS AMAZING!!! Definitely worth it. :)
- Content Tracking
- Inbound Marketing
- Generates Leads
- Could give more options to developers in implement designs
- HubSpot is a HUGE part in our business. It's what helps generate leads and keeps us afloat.
- Clients love being able to track their content and do A/B testing
- Email marketing
- Lead nurturing
- Lead scoring and grading
- Landing pages
- List segmentation
- Sales intelligence
- Sales campaigns
- Revenue cycle modeling
- Integration with CRM system
- Integration with webinar system
- Social marketing
- SEO
- Blogging
- Surveys
- Lead Generating
- Sales
- Content Management
- Tracking
- Marketing
- Sales
- Social Media
- Won't go away, its our bread and butter.
- Price
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Vendor Reputation
- Existing Relationship with the Vendor
- Positive Sales Experience with the Vendor
- Analyst Reports
- Third-party Reviews
- Design integration
- Creating templates
- Email Markteting
- Development
Brooklyn Bark hearts HubSpot!
- I am an MBA marketing '84. Not at all technically proficient. HubSpot allows me to translate marketing into website features.
- Education is vital. Again, I understand marketing. HubSpot education shows me how to translate concepts into internet.
- My beloved "elves", the technical support group, are knowledgeable and gracious every time they have to pull me out of the weeds.
- The missing functionality is that I cannot give access to just a specific page or function to another employee. I now have someone helping me with social media and I cannot give him access to posting and tweeting without giving him access to the whole website.
- In a sales graph you can actually see when we started with HubSpot. There is a big bump up and the graph goes up and to the right from there.
We might add Salesforce as we grow but it will only address one area of our needs whereas HubSpot hit website development and maintenance, social media presence and other areas that Salesforce does not.
Being a small company with one person wearing many hats, HubSpot makes my sales and marketing (which is my passion) much more effective. I guess it helps with admin and HR because I spend less time (and get more results) on S&M.
With HubSpot a non-technical person can accomplish jobs solo that would otherwise require an in-house team. Yay HubSpot!
- Lead generation.
- Lead follow up.
- Blogging tool.
- Social media tool.
- Analytics.
- Totally get away from having an outside webmaster.
- Make social media posting more efficient.
- I would love to have the person power to track each lead that comes in and update. If we put better information in, we'd get better analytics out.
- When I get an opportunity I would like to see about moving from Mail Chimp to the HubSpot email tool.
But, oh, it does so much more than web development and maintenance!
- Product Features
- Product Usability
- Positive Sales Experience with the Vendor
As an "old" MBA I know the concepts - they haven't really changed - but wouldn't have known how to apply them in the internet world. HubSpot first educated me (Inbound Marketing Certification), then sold me the product and supports me in its use, any and every question I might have.
- Vendor implemented
- The template was a little bit constricting but once I figured it out and went with the flow - YAY team!
- That I couldn't wait to get started.
Within a month of implementing our sales graph took a big bump up and has grown from there ever since.
- Online training
- Self-taught
The webinars are enjoyable, fast moving and chock full of information. The presenters and their helpers take and respond to questions. Webinars are then available for downloading online for anyone who missed attending.
HubSpot also provides a calendar of when specific webinars will be given so you can polish up your rough spots.
I strongly recommend attending as many pertinent webinars as possible on the individual training. Also, attend "office hours" if you have questions or need a little extra help "getting it".
For me, the marketing concepts were familiar friends. I had to learn how to present them electronically, which HubSpot training certainly did.
For someone more technical, self-training might work. For me, the webinars are my oxygen to make the product work.
- We don't need to know HTML to upload copy onto our website.
- I can track a lead as well as get instant analytics for all my leads - source, success.
- I can compare my analytics to those of my competitors.
- I can graph our progress and successes.
- One thought goes through all our social media and it can be scheduled to repeat.
- Anything that is difficult prompts a call to my elves who will help me. Cheerfully.
It's on our list of things to do.
Telephone support is available EST 8 am - 8 pm M-F.
- We have integrated modules within HubSpot but haven't taught it to dance with any other software.
- Salesforce.
- Social media tracking.
- Closing sales tracking.
- Don't know. We go with the flow. The only outstanding request we have is to allow access to others on our team on a page by page basis.