Overview
What is Quid?
Quid supports AI-driven consumer and market intelligence. Their Generative AI provides organizations with a holistic insight into customer context. Beyond capturing data, Quid enables organizations to see data through the lens of the future. By moving beyond data analysis, Quid…
A good base but needs some improvement
Supercharge Your Analysis with NLP
Real-time monitoring benefits your company and your clients
Great for social listening and brand sentiment
A strong passion for NetBase
Great Insights, Still Improving
NetBase leads the pack.
Loving NetBase!
Quickly dive into conversation insights!
NetBase is the best most in-depth yet easy to use social listening tool on the market!
Netbase: social listening that provides actionable data
Highly likely to recommend NetBase!!
NetBase is a very powerful platform
Great tool for Social Listening
A strong, easy tool to keep your finger on the pulse of your brand's social media efforts!
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Quid?
Quid Features
- Supported: Real-time Data Updates
- Supported: Customizable Dashboards
- Supported: Triggered Alerts
- Supported: 51 Months of Historical Data
- Supported: Automatic Email Reports
- Supported: Non-boolean Topic Builder
- Supported: Influencer Marketing
- Supported: News Media Analysis
- Supported: Competitor Analysis
- Supported: Sentiment Scoring
- Supported: News and Media Analysis
- Supported: Exportable Reports
Quid Videos
Quid Competitors
Quid Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | Global |
Supported Languages | 96 languages |
Frequently Asked Questions
Quid Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 0% |
Mid-Size Companies (51-500 employees) | 20% |
Enterprises (more than 500 employees) | 80% |
Comparisons
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Reviews and Ratings
(151)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
NetBase is a versatile social listening and intelligence tool that offers a wide range of use cases based on user experiences. Users have found the NPL engine of NetBase to be excellent in understanding net sentiment, themes, competitive brands, and relevant authors. They rely on the platform to drill down into the city/DMA level for conversations' geography and receive automated alerts for client topics. NetBase is extensively used to measure and analyze online mentions and conversations around client brands, industry categories, and key events.
Sales executives find value in using NetBase as it enables them to learn about prospective buyers, including their social standing, industry reports, and positive/negative sentiment trends. Moreover, NetBase helps open conversations with C-Suite executives and LOB leaders across various departments. The tool's social listening capabilities allow users to understand what is being said about their brand, product, or campaign online. It provides detailed reporting and multiple data visualizations to answer specific triggers of conversation effectively.
For market research purposes, NetBase serves as a valuable resource for audience insights and affinities by humanizing target profiles with real-time unsolicited conversations that express emotion, preferences, and reveal new insights. One user highlighted how NetBase contributes specifically to healthcare research by providing qualitative and quantitative data on brands, patients, influencers, and more. The tool offers actionable recommendations for tactical planning, content strategy, and marketing aspects.
NetBase assists in identifying proper influencers and understanding conversations around products, brands, and issues. It is commonly used for sentiment research, researching usage and awareness levels, social listening activities, and active hashtag tracking. In PR firms specifically, it plays a critical role in monitoring clients' social media presence, sentiment analysis, and trending topics within their industry. This monitoring allows PR professionals to identify opportunities for improving brand sentiment through targeted content creation.
Across different teams such as research, content marketing, and digital marketing, NetBase is utilized to measure and analyze online mentions and conversations surrounding client brands, industry categories, and key events. For example, it helps gather Twitter data for major client accounts and build detailed monthly social reports. Additionally, the software aids in consumer insight development, crisis monitoring, informing social and content strategies, strategy development, client research, program reporting, and intelligence reporting.
NetBase's wide array of features assists users in cross-tab analysis, demographic breakdowns, sentiment analysis, tracking brand social measures compared to competitors and monitoring social conversations related to brand management and competitor analysis. It provides quick and easy client-ready reports through its dashboard feature. PR firms rely on NetBase to track and analyze clients' social media presence, sentiment, and trending topics within their industry. This helps identify opportunities to improve brand sentiment and create targeted content to counteract negative sentiments.
NetBase is also an essential tool for research teams, content marketing teams, and digital marketing teams in measuring and analyzing online mentions and conversations around client brands, industry categories, and key events. It helps gather insights for content production, social listening research, and new business pitches. By understanding changing brand perceptions and gaining insights about consumers, NetBase enables strategic decision-making based on audience perceptions and surfaced trends for clients.
Moreover, NetBase is highly valued by agencies in various departments such as strategy, PR, social media, new business, branding, and advertising. It complements social media content generation with comprehensive analytics and actionable recommendations. The software is user-friendly for analysts familiar with social media platforms. Overall, NetBase serves as a go-to resource for market research, consumer insights, competitive intelligence, campaign tracking, crisis monitoring, reputation management, audience insights, and much more. With its wide range of use cases, NetBase empowers businesses to make data-driven decisions and navigate the ever-changing landscape of social media effectively.
User-Friendly Interface: Many users have praised NetBase for its user-friendly interface, with some stating that it only takes a few minutes to train anyone on how to use it. The platform's easy-to-navigate structure and intuitive guidance in creating themes and topics were also highlighted as positive aspects. Accurate Sentiment Analysis: Several reviewers have commended NetBase for its accurate sentiment analysis capabilities. Users were impressed by the tool's ability to provide precise sentiment analysis without requiring the use of Boolean operators. Some users even mentioned that NetBase's sentiment analysis was the most accurate compared to other social analytic tools they had used. Constant Updates and New Features: The constant evolution of NetBase and its regular addition of new features were highly appreciated by many users. They found it advantageous to be able to give feedback easily and see regular updates that kept the tool up to date with industry trends.
Confusing and Difficult User Interface: Many users have found the user interface of the tool to be confusing and difficult to navigate, hampering their ability to perform tasks quickly and efficiently. Some users have mentioned that the outdated interface needs a more modern and sleek look.
Cumbersome Account Setup Process: Users have expressed frustration with the complexity of adding an account for tracking and response, finding it to be a time-consuming and cumbersome process. This has hindered their ability to effectively use the tool.
Limited Functionality and Customization Options: Several users feel that the tool's functionality is limited, lacking features such as a more robust decahose function and precise demographic segmentation capabilities. Users have also mentioned the need for better customization options in terms of dashboard templates, topic comparison, color themes, and chart editing.
Users have made several recommendations based on their experience with NetBase:
Investing time in developing Quid skills: Many users advise dedicating time to developing skills in using Quid, as it is a powerful tool for PR consultants to gain insights for their clients. By investing time in understanding and mastering the features of this tool, users can effectively utilize it to provide valuable insights to their clients.
Having one dedicated employee for NetBase reporting: Some users recommend having one dedicated employee who is responsible for NetBase reporting. This ensures that the platform is properly utilized and that reports are generated efficiently and accurately. By having a dedicated team member who is familiar with the intricacies of NetBase reporting, organizations can streamline their social media monitoring and analysis processes.
Excellent for monitoring social media but may require manipulation for data analysis: According to users, NetBase is an excellent tool for monitoring social media platforms. However, some users note that when it comes to data analysis, there may be a need for additional manipulation. Although NetBase provides valuable insights, users suggest conducting further analysis and manipulation of the data to extract meaningful information.
Overall, NetBase is considered a valuable social media platform by users, particularly for PR consultants. While it may require some additional effort in terms of skill development and data analysis, the platform offers powerful capabilities for monitoring and analyzing social media activities.
Attribute Ratings
- 8.1Likelihood to Renew87 ratings
- 9.5Performance6 ratings
- 9Usability13 ratings
- 9.1Support Rating11 ratings
- 9.6Implementation Rating4 ratings
- 8.5Configurability5 ratings
- 7Listening & Monitoring3 ratings
- 6.3Publishing & Engagement3 ratings
- 7.8Social Data Collection6 ratings
- 8.8Social Analytics & Insight6 ratings
- 7.7Social Engagement3 ratings
Reviews
(1-25 of 70)A good base but needs some improvement
- Ability to have different tags/filters already built in the system
- Ability to share dashboards and set up across teams
- Emotions monitoring and analysis
- overall back end of queries is very outdated
- the way the data is categorized by the publisher is biased and just outdated (eBay as a forum for example, which brings too much noise into the data)
- Expensive pricing model, everything is a separate service
Supercharge Your Analysis with NLP
- Quid helps me sift through the abundance of information, including news, blogs, product reviews, online forums, company websites, investment resesarch, market reports, patent databases and academic papers.
- Quid takes care the routine and tedious tasks of content curation, surfaces trends and insights, and provides comprehensive and pertinent results for analysis.
- Quid's support team was very responsive and helpful. I was able to learn Quid gradually on demand.
- Quid's comprehensive capabilities and tool set was a little overwhelming to me initially.
- It took some time before I was able to craft good searches, which were necessary for Quid to identify the right content for analysis.
Real-time monitoring benefits your company and your clients
- Real-time monitoring of unique issue insights
- The comprehensive pull of social media conversations
- The product is very traditional and could be more user-friendly.
- Ease of use for those trying to learn the product would be beneficial.
Great for social listening and brand sentiment
- Brand sentiment.
- Social listening.
- Client dashboards.
- Ease of use (does require some training to be able to use it well).
Great Insights, Still Improving
- Tracking Twitter chatter - the ability to turn on Firehose to track all Tweets around a search term is particularly helpful during campaigns
- The word cloud widgets are helpful in looking for new areas to develop around a topic as well as a great visual tool for showing clients
- Brand comparisons are easy to view in the dashboards and you can customize them to compare the attributes you are most interested in.
- Staying up to date on the latest in tracking methodology
- Sentiment analysis - this has been improving and they are adding features for manual corrections but the system still mislabels posts
- The exported charts and word clouds have limited ability to be resized without pixelating. The clouds also don't adjust if all terms are small, thus using the cloud in a presentation is difficult at times
- The system automatically defaults to analyzing the last month with no way to change the default to match the topic date range. This can be inefficient if you are using a topic that has a very specific time frame that you have to change every time you analyze the topic.
Loving NetBase!
- Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances.
- Being able to see patterns in how people react to news, campaigns, and and brand changes.
- Sentiment. Always sentiment. This helps us to figure out what people really feel. Netbase even accounts for sarcasm and can analyze emojis.
- Very good interaction with customers.
- Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph.
- Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult.
- Customer service - when you run out of hours, you can no longer get help, which is frustrating.
Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it.
Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem.
Quickly dive into conversation insights!
- We are able to quickly build queries in Boolean or assisted format and quickly dive into conversation insights.
- It has a very intuitive user interface compared to other software competitors, such as Crimson Hexagon and Brandwatch
- Great for quickly finding insights without having to spend a lot of time trying to find the themes/topics yourself.
- This tool is best suited to find audience and conversation insights, but needs a little more work on the measurement piece, since we can't obtain engagements, followers, and other metrics in the Excel download for reporting other metrics to our clients, such as reach.
NetBase is a very powerful platform
- Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
- The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
- The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.
- I have a lot of experience with writing boolean queries in social listening platforms, and NetBase's option for boolean is not as user friendly. Getting familiar with the platform's more basic query structure when not using boolean also requires a slight learning curve (if you are used to boolean).
- Even for all of it's strengths, it gets pretty pricey for only a handful of users. For an agency that requires multiple seats, this can add up very quickly.
- If having 100% of data is necessary (e.g. for tracking a Twitter hashtag campaign or sweepstakes), you must enable the firehose. Otherwise the decahose is used and then the sample is projected to estimated universe count. Not a problem for some situations, but definitely a problem for others.
Great tool for Social Listening
- Crosstab Analysis: Allows for easily seeing how your brand compares to your competitors
- Dashboard: You can create client ready reports that can be sent out automatically
- Word Clouds: Netbase offers many different word cloud options like keyword, hashtag, and emoji specific word clouds
- Time Analysis: Being able to drill posts down to only see posts from specific days or times
- Customization: Word clouds have set color themes, wish there was more variety
- Historical Data: You are limited to how far back you can go
A strong, easy tool to keep your finger on the pulse of your brand's social media efforts!
- User-friendly query writing
- Firehose can be turned on and off
- Overlapping of topics and themes makes for in-depth analysis
- Sentiment analysis cannot detect sarcasm or bots sometimes
- Limited historical data, especially for Instagram
- No Image Recognition
NetBase | Feature rich and deep insights
- Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
- Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
- Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
- Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
- The product is awesome and its really hard to find a weakness as the product development team is kicking out enhancements almost on a monthly basis.
- We are able to provide an all-inclusive brand analysis. The objective of this report is to understand how the brand is performing overall. Some of the questions that are answered within the report are: what are consumers discussing, how are they talking about the product/service, are conversations primarily positive, where are conversations occurring and what type of content is being shared?
- We love starting a new business pitch by offering a competitor analysis. Our goal is to provide a nice overview of their top competitors. It seeks to answer how does the brand stack up to its competitors, the key attributes, what brand is winning/losing and identify where the gaps are and the potential opportunities.
- We enjoy the education it provides both internal teams as well as the client, especially the landscape analyses. We like to understand how the industry is performing overall and where our clients stand. Aspects that we deem important are: when, where, who and what conversation is occurring in the industry over the course of 1 year, what helps drive people to convert, what main components of the product/service encourage or deter continued conversion as well as provide insights around what people enjoy (or hate) about the product/service.
- I'd like to see a better creation of audiences; a greater taxonomy of classifiers to better create personas for our campaigns. Example of segmenting the audience: moms, millennials, sports enthusiasts, home buyers.
- I'd like to understand instantly what causes a spike in engagement - it is tedious to sift through posts to understand what caused the spike and be able to accurately explain that to the client.
- I'd like the system to tell me what the audience cares about i.e. which apps, music, so that we understand how to create content that will resonate with them.
- More pre-made categories/themes and dashboards to help accurately cover topics.
- Sentiment is often off and filtering doesn't work well when the term or client has a mainstream name such as Internet Marketing Inc. without losing data.
Review Ready
- The word clouds are very useful.
- The fact that data is all in real time.
- All the graphics help when trying to relay information.
- Limited historical data.
- Tedious process when 'including' and 'excluding' certain words, domains, authors, etc.
Netbase - When Only The Best Will Do
- Netbase gives unbiased overviews of brands' impacts across social media.
- As a social listening tool, Netbase provides insights to postings across a wide variety of outlets.
- Netbase is extremely user-friendly and can be used by employees across all levels of their careers.
- Netbase enables users to analyze mentions of products in real-time.
- Netbase enables marketers to get ahead of the competition by gaining a deep understanding of brand perceptions.
- Netbase could amp up their client support team and provide more on-site support.
- Netbase could certainly improve their marketing, many people at my organization are unfamiliar with this resource.
- Netbase is very expensive.
Great Service To Interact with Your Clients
- Generate Consumer Insight Data
- Monitor Current Campaigns
- Interact with Clients in Real Time
- Identify opportunities
- More APIs for different networks
- Being able to pull all Facebook information even private profiles
Satisfied Customer!
- Sentiment analysis
- Sources of data available
- Customizable dashboards
- Influencer communities by connections
- Geo targeting when self-disclosed bio info is not available
- Dashboard templates that come with a builder-guide for first time users
NetBase Goes Above and Beyond to Get the Job Done
- Depth of research - NetBase digs deep into every aspect of chatter around the web. From social sites to online forums, NetBase comes back with a plethora of chatter.
- Organization - NetBase makes it easy to organize the topics you are researching. I can always find the report I am looking for without any trouble.
- Customer Service - NetBase has great employees that are always checking in to keep me up to date on the product!
- Sifting through initial results - Researching a topic returns an overload of information. While it's great to have all this info, it can be tricky to find the most meaningful. It would be great if NetBase could find a way to streamline results.
Third generation Social Listening tool that really works and gets you instant insights!
- The great thing about NetBase is the ease of use, once you have learnt the tool, to gain instant, viable insights for a range of social listening and channel/content performance activities.
- The ability to fully customise and alter the 'widgets' used in dashboards puts NetBase at the front of the social listening tools pack to me. The team at NetBase is also super eager to help and is constantly tweaking and improving the tool, unlike many others in this space
- The dashboards serve as a one-stop shop for the user to gleam real insight into social conversation and what is driving (or not in some cases!) the conversation, be it via a timeline, hashtag cloud, influencer list etc.
- I would say that really the only drawbacks I have found over time are sometimes the slowness of a dashboard to update, however I must stress this is usually due to the number of widgets open and data being processed than the tool being 'slow'.
- Anytime I have had an issue with a topic not updating or making sense the support team is there to help and often come up with a solution very quickly.
Netbase's language processing technology makes it a winner for social media intelligence
- Natural Language Processing: If the point of social media analysis is to understand large volumes of text that you can't read yourself, then the automated analysis is key to this. Netbase is the best that we have seen in the market, and this is the cornerstone of the product for us.
- Dashboard design: Past tools we have used have involved pulling data from the tool, analysing and charting in (typically) Excel, then putting together into a Powerpoint presentation to share with clients & colleagues. Netbase's dashboard tools enable reports to be templated and generated as PDFs. Cutting out large chunks of manual administrative work means that more reports can be delivered more frequently with no added time/cost at our and.
- Customer support - although we are UK-based and the Netbase support staff are primarily US-based, we have found their support staff to be fast, responsive and very helpful.
- Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
- The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
- Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
- While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.
Recommendation of NetBase for Global Use
- Speed of showing result
- Easy understanding graphs on result
- Wide coverage of websites and languages
- Memorize previous view settings of result. Currently it resets each time I use it.
Strong Analytics Tool That Told Us What We Needed To Know
- Tracks the social conversation very well
- Powerful analysis tools
- Allows for cross-comparison between brands
- I'd like it to be easier to create and duplicate customized dashboards
NetBase is great
- gauge consumer sentiment on the business and promotions
- understand consumer opinions on competitors
- understand trends
- understand consumer sentiment and intensity on products
We've used NetBase to gather posts on different types of products to understand areas that we should pursue and which do not have a large enough market to pursue.
- It is really easy to parse the data and look at it in a lot of different ways
- There are many filters options, making it easy to find the specific data that you want
- The data is easy to export and generates very user friendly reports
- It would be great to be able to get Facebook data
A Review From a Social Media Intern
- NetBase does an exemplary job of collecting all mentions on the Twitter platform. It can easily dissect the tags you choose to filter and come up with brilliant results every time.
- NetBase is also very useful in finding positive and negative sentiment. It gives my team an overall understanding of how well liked our work is.
- Lastly, NetBase allows other teams to interact and cross-pollinate their search results. It is nice that everyone can have access to searches made public, and that the search preferences can be saved for routine checks.
- NetBase can be overwhelming for someone like me who is new to the program. It has so much information and so many tabs that I often get lost and wonder if I am searching the right way.
- Sometimes the Sentiment Drivers can be misleading because they focus on major sentiments, which can let important news that has just been sent out and has not had a chance to gain popularity fall through the cracks. This can cause certain news that needs to be handled ASAP lose its importance.
- The only other thing I can think of is that I would love to see the Sentiments search option get better and better. I think right now it is difficult for a program to pick up on such things as sarcasm and wit, however it will be interesting to see it progress.
A good, solid option for the price - especially for agencies
- Engagement management. We could not have learned the ins and outs of the tool without the ongoing help and guidance of our account rep. Compared to other social tools where users are essentially on their own, NetBase allows us to get to the data we need without being hung up in figuring out HOW to get to the data.
- Innovation. It seems the product team is constantly working to evolve and enhance the tool - often in ways our team hasn't yet thought of.
- Sentiment. While this is probably the biggest challenge of any social listening tool, I'm often wishing that more of the social conversation I'm analyzing could be assigned a sentiment.
- Training the tool. I believe some tools in the competitive landscape tout that their algorithms are able to "get smarter" over time as manual sentiment assignments are made. In other words, the tool learns the commonly used phrases and their corresponding sentiment over time so that it becomes more accurate and less manual classification is needed.
NateBase covers all bases
- Aggregates and converts data into useable social media reports
- Measures sentiment in effective way
- Helps to provide a real-time view of our social landscape
- I think enabling publishing capabilities for Instagram
- I think the pricing could be more affordable and less piecemeal