Overview
What is Vidyard?
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
HELPFUL TOOL FOR CUSTOMER RETENTION AND GROWTH!
Very easy to use and very impactful for our sales and marketing strategies!
Communicate Faster with Vidyard in the Universe of High Personalization
Loving Vidyard's Upside!
Big fan of Vidyard but with some tips on how it can improve!
Awesome Video Recording and Sharing Tool
Customer Success using only one tool... Vidyard
Show me in 90 seconds how you can help me
Vidyard Is Great for Member Success Managers
A great time saver! Try asynchronous meeting updates today
Try Vidyard to improve your conversion rates.
Good and OK
Great interaction and personalization tool!
Unique Outreach for Larger Deals
Best Video Personalization Tool for you Team
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Video link sharing (45)9.696%
- Video personalization (42)9.292%
- Per video tracking (43)9.191%
- Video analytics dashboard (43)8.080%
Reviewer Pros & Cons
Pricing
Free
$0
Pro
$19
Plus
$59
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Using Vidyard Rooms: Digital Sales Rooms Explained
Vidyard for Sales Demo
Features
Video Marketing
Features related to using video marketing content, as well as marketing videos themselves.
- 6.1Lead generation(35) Ratings
Tools such as contact forms and embedded calls to action, for converting viewers into leads.
- 9.2Video personalization(42) Ratings
Videos can be personalized based on unique details about the viewer, such as their name, company, photo, etc.
- 2.8eCommerce(2) Ratings
The platform supports paid viewing, with a mechanism to receive payments in exchange for a media license.
- 5.5Support for advertisements(1) Ratings
Supports video advertising by integrating with ad servers or networks and allowing users to request ads and manage ad settings on their videos/players.
- 7.4Video SEO(29) Ratings
Includes features to optimize video content so that it is discoverable by search engines.
- 7.5Integration to Marketing Automation(35) Ratings
Integrates to the user's marketing automation system, so that videos can be distributed via marketing channels and/or data collected around videos can be used to feed lead scores and campaign logic within the MA system.
Video Platform Integrations
Integrations between the enterprise video platform and other business applications.
- 7.5Integration to Salesforce.com(19) Ratings
The video platform integrates to the user's Salesforce CRM system.
- 7.1Integration to Marketo(10) Ratings
The video platform integrates with Marketo marketing automation software.
- 8.4Integration to HubSpot(19) Ratings
The video platform integrations with HubSpot marketing automation software.
- 7.3Integration to Eloqua(1) Ratings
The video platform integrates with Eloqua marketing automation software.
Video Security
Features related to the security of an organization's content stored on an enterprise video platform.
- 8Video access controls(35) Ratings
Admins can set permissions and restrictions to control who has access to video content, from where videos can be accessed, etc.
- 8User management(39) Ratings
Recognizes different types of users, such as internal viewers (employees), external viewers (customers or prospects), administrators, content creators/editors, etc. and allows for variable access based on the type of user.
- 9.6Video link sharing(45) Ratings
Allows users to generate hyperlinks for sharing individual videos or players.
- 8.6Internal video(37) Ratings
Supports an internal use case, e.g. hosting and distributing videos to employees for training purposes or corporate communications.
- 9.1External video(40) Ratings
Supports using video for external use cases, e.g. broadcasting to a general audience, customer communications, advertising to prospective customers, etc.
Video Player
Features that support playing and watching video content that is hosted on the enterprise video platform.
- 8.3Player customization(37) Ratings
The video player can be customized according to the organization's desired look & feel.
- 8.1Embedded videos(40) Ratings
Video players can be embedded into HTML pages using embed codes.
- 9.1Video quality / Bandwidth controls(42) Ratings
Streaming is high quality, and users can set default bandwidth for optimal viewing.
- 8.1Mobile compatibility(35) Ratings
The video player allows viewers to watch videos from mobile devices.
Video Analytics
Features related to collecting and analyzing data around video streaming quality, viewer behavior, etc.
- 6.3A/B testing(2) Ratings
Includes tools for A/B testing different video content, player setups, personalization, lead forms, etc.
- 8.9Streaming quality reports(29) Ratings
Quality control reports are available to monitor fluctuations in video streaming quality.
- 9Per viewer tracking(40) Ratings
Tracks behavior of individual viewers as they engage with videos.
- 9.1Per video tracking(43) Ratings
Tracks engagement trends across all viewers of a particular video.
- 8Video analytics dashboard(43) Ratings
Includes a dashboard view of video performance metrics.
Video Hosting, Management & Storage
Features related to hosting, managing, and storing video content.
- 8.5On-Demand video(26) Ratings
The platform allows users to store and play pre-recorded videos on demand.
- 7Live streaming(7) Ratings
The platform allows users to broadcast/stream live video feeds.
- 7.3Impact of streaming on network(1) Ratings
Video streaming does not overly impact the organization's network performance (for internal use cases).
- 9.4Video upload & format support(32) Ratings
The platform allows users to upload video files and supports a range of video formats.
- 5.6Video library / File management(3) Ratings
Videos can be organized in a searchable repository with a sensical file structure.
- 8.2Video portal(27) Ratings
Users can create a portal to showcase or highlight certain videos, either by selecting a specific video or videos and placing it in a marquee position or using data-based criteria like viewer ratings to determine video placement.
Video Engagement
Features to engage viewers around video content, particularly for live streams.
- 7.7Video comments(19) Ratings
Viewers can comment publicly on videos.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Vidyard?
Vidyard Features
Video Marketing Features
- Supported: Lead generation
- Supported: Video personalization
- Supported: Video SEO
- Supported: Integration to Marketing Automation
Video Platform Integrations Features
- Supported: Integration to Salesforce.com
- Supported: Integration to Marketo
- Supported: Integration to HubSpot
Video Security Features
- Supported: Video access controls
- Supported: User management
- Supported: SSO support
- Supported: Password protection
- Supported: Video link sharing
- Supported: Embed restrictions
- Supported: Internal video
- Supported: External video
Video Player Features
- Supported: Player customization
- Supported: Embedded videos
- Supported: Video quality / Bandwidth controls
- Supported: Mobile compatibility
Video Analytics Features
- Supported: Streaming quality reports
- Supported: Per viewer tracking
- Supported: Per video tracking
- Supported: Video analytics dashboard
Video Hosting, Management & Storage Features
- Supported: On-Demand video
- Supported: Live streaming
- Supported: Video upload & format support
- Supported: Video portal
- Supported: Video downloads
- Supported: Video editing
- Supported: High definition support
- Supported: Closed captioning / Transcription
Video Engagement Features
- Supported: Video comments
Vidyard Screenshots
Vidyard Videos
Watch 3-MINUTE DEMO. How to record and send sales videos to connect, convert, and close—all while remote.
Vidyard Integrations
Vidyard Competitors
Vidyard Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(327)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on Vidyard to easily find and send product videos to prospects through email and landing pages, while also using it as a central video content management system for syndication on websites and third-party channels. The software also serves as a hosting platform for marketing and product videos, allowing for optimization and tracking of viewer engagement. With Vidyard, the Marketing and Product Marketing departments can effectively connect with their audience by sharing customer stories and controlling the video experience with features like video gating, live streaming, and video playlists.
Sales teams have found value in Vidyard's ability to share demos or product walkthroughs throughout the sales process. The software enables personalized outreach in sales emails, where users can record themselves going through prospects' LinkedIn or company pages to highlight reasons for a good fit, increasing the chances of a successful connection. Additionally, Vidyard's integration with SalesLoft allows users to capture prospects' attention in emails by inserting animated gifs. Sales teams also leverage Vidyard for creating quick personalized videos for sales emails, with real-time analytics providing valuable performance insights.
Vidyard extends its benefits beyond just marketing and sales. Customer Success departments rely on the platform to save recordings of online meetings, webinars, video training material, and online training sessions, facilitating easy sharing with customers. It has become an integral tool for internal communication as well, offering effective solutions for documentation, IT walkthroughs, solution walkthroughs, and client touches.
Overall, Vidyard enhances marketing efforts by enabling personalized video communication, explaining complex concepts, connecting with potential customers, and providing valuable analytics to measure effectiveness. While some users have reported negative experiences related to technical difficulties on cell phones and poor customer service, many others have praised the platform's usability, clean UI/UX design, and its impact on humanizing the sales process.
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User-Friendly Interface: Users found Vidyard's interface easy to use and navigate, making it simple to store and access past videos. Several reviewers specifically mentioned how the user-friendly interface eliminated the need for extensive training.
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Excellent Customer Support: Users praised Vidyard's customer support team, emphasizing their dedication and helpfulness. Many users mentioned having a positive experience with Vidyard's customer service and support team, highlighting their commitment to helping customers succeed.
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Seamless Integration with Software Platforms: Users appreciated the seamless integration of Vidyard with various software platforms, enhancing digital marketing efforts. Multiple reviewers specifically mentioned how Vidyard integrated well with marketing automation and CRM systems, making it easier to manage video content in conjunction with other tools.
User Interface: Many users have expressed frustration with the clunky and non-user-friendly user interface of Vidyard. They have found it difficult to navigate, specifically mentioning challenges with naming conventions and the lack of automatic saving in certain areas.
Video Editing Tools: Users have described the video editing tools within Vidyard as confusing and not intuitive. Some users also mentioned difficulties with managing videos in bulk and the need for HTML/CSS knowledge to use certain features.
Integration Issues: Several users have criticized Vidyard's integration capabilities with other platforms such as HubSpot and Salesforce. They feel that the integrations do not provide sufficient analytics and functionality, while also mentioning issues with compatibility. Additionally, users have expressed a desire for a more robust mobile app from Vidyard.
Users have made several recommendations based on their experiences with Vidyard. First and foremost, they suggest trying the screen record tool and using Vidyard for lead generation. Additionally, users recommend customizing the sharing page beyond just the logo and organizing videos into files for easier access. It is also advised to be cautious about the capabilities of the integration and the depth of the integrations. Furthermore, users suggest involving the Sales/Rev ops team when considering Vidyard, not just sales. They also recommend paying close attention during onboarding to avoid spending extra time. It is suggested to watch helpful videos and webinars and utilize the support documentation. Users emphasize using Vidyard to stand out in email communications and appreciate its simplicity and time-saving benefits. They find Vidyard's features effective and powerful. Users also recommend getting started with Vidyard for digital marketing and live streaming purposes. Vidyard is considered a great tool for demos, descriptions, corrections, call outs, explanations, and increasing brand awareness. They suggest watching sample videos in a well-lit and quiet environment and engaging with prospects without scripting. Using Vidyard for email communications and various types of videos is also recommended. To fully leverage Vidyard's capabilities, users advise committing time to learn the platform like any other SaaS product. They find it beneficial for all team members, especially sales teams looking to build rapport and personalize interactions. Taking introduction courses and training on Vidyard is recommended, as well as reaching out to Vidyard's account and support team for assistance if needed. Lastly, users encourage investing time in making Vidyard work for your business.
Attribute Ratings
- 9.9Likelihood to Renew15 ratings
- 10Availability2 ratings
- 10Performance12 ratings
- 9.4Usability56 ratings
- 7Support Rating105 ratings
- 10Online Training2 ratings
- 8Implementation Rating5 ratings
- 7Configurability1 rating
- 10Product Scalability2 ratings
- 10Ease of integration113 ratings
- 8Vendor pre-sale1 rating
- 9Vendor post-sale1 rating
Reviews
(1-5 of 5)HELPFUL TOOL FOR CUSTOMER RETENTION AND GROWTH!
- Provides video analytics.
- Can customize videos.
- Easy storage and access to past videos.
- Can upload external videos and generate new videos.
- Inform me of product releases/new features.
- Categorize videos based on content.
- Integrate with other systems.
- Analytics
- Ability to generate links for videos.
- Ability to add scripts, links, etc., to the video content.
- Lead generation
- 50%5.0
- Video personalization
- 100%10.0
- Video SEO
- 80%8.0
- Integration to Marketing Automation
- 80%8.0
- Integration to HubSpot
- 90%9.0
- Video access controls
- 80%8.0
- User management
- 80%8.0
- Video link sharing
- 100%10.0
- Internal video
- 90%9.0
- External video
- 100%10.0
- Player customization
- 90%9.0
- Embedded videos
- 80%8.0
- Video quality / Bandwidth controls
- 100%10.0
- Mobile compatibility
- N/AN/A
- Streaming quality reports
- 100%10.0
- Per viewer tracking
- 100%10.0
- Per video tracking
- 100%10.0
- Video analytics dashboard
- 80%8.0
- Video upload & format support
- 100%10.0
- Video portal
- 80%8.0
- Helps provide continuous education for our clients-- e..g retention increases.
- We can use it to grow our customers via webinars and video links.
- Communicating new features to clients
- Creating "how-to" instructional videos for clients
- Uploading and storing recorded webinars
- Training videos and collateral for customers
- Upload recorded videos to store in one place
- Create videos for internal announcements ( e.g. staff updates, process updates)
- Record welcome/introductory emails for Account Managers
- Store all-staff meeting recordings
- Marketing email collateral videos
- Utilize videos to include in our product
- Scalability
- Integration with Other Systems
- Ease of Use
- Implemented in-house
- Overload on information at one time
- Learning key features after implementation
- Recognizing limited product features we thought were available
- Online Training
- No Training
- Ability to add the extension to web browser
- Ability to make edits to videos
- Ability to record different tabs or screens
- Ability to customize intro banner
- Ability to switch between different tabs to record
- Ability to cut videos or make edits
- SalesForce
- Chrome/Edge
- ChurnZero
- File import/export
- Ability to add closer banner
- Ability to integrate with more systems
- Ability to add actions to the videos
- More integrations
- Ability to enhance the intro banner
- Ability to add an outdo banner
Vidyard is a great video platform for marketers
- Analytics - I like to see how many people have watch a video, where, and for how long. This is great data for future videos and how we use them.
- Events - Events allow you to add more to your videos such as forms, links, pop outs and more to engage even more with the viewer and for us ultimately get them to contact us to learn more.
- Sharing/Embedding - After I finish uploading a video and configuring the player Vidyard makes it easy to share the embed code for adding to our website. I like the control of adding variables to the code such as setting the default play quality (1080p).
- Inline Embed Code - We have a very responsive website and for some reason the embed code that Vidyard provides won't work well with our site. Things are unaligned or don't show up at all. To get around this we have to use the Lightbox embed code, which is fine, but it would be nice if they had a better solution for sites like ours that don't play nice with their code.
- Filters - There should be an option to set a Filter globally and it's set the next time I log in. Currently I have to reapply a filter every time I log in and to every video in order to get the accurate reporting I need. Mainly excluding my views and my co-workers views.
- Lead generation
- 70%7.0
- Video personalization
- 100%10.0
- Video SEO
- 100%10.0
- Integration to Marketing Automation
- 100%10.0
- Integration to Salesforce.com
- N/AN/A
- Integration to Marketo
- 80%8.0
- Integration to HubSpot
- N/AN/A
- Video access controls
- 100%10.0
- User management
- 100%10.0
- Video link sharing
- 100%10.0
- Internal video
- 100%10.0
- External video
- 100%10.0
- Player customization
- 90%9.0
- Embedded videos
- 100%10.0
- Video quality / Bandwidth controls
- 100%10.0
- Mobile compatibility
- 80%8.0
- Streaming quality reports
- 80%8.0
- Per viewer tracking
- 80%8.0
- Per video tracking
- 80%8.0
- Video analytics dashboard
- 80%8.0
- On-Demand video
- 100%10.0
- Live streaming
- N/AN/A
- Video upload & format support
- 100%10.0
- Video portal
- 100%10.0
- The only positive so far is we are able to see how many people interact with our videos. This is a big positive for our marketing team. We have not measured video ROI yet.
- We can style the video player with our won branding
- Video analytics
- Personalization options and actions
- Easy to use
- We were able to use short video clips and play them as looping background GIF-like videos
- We did a mock-live user conference for our customers
- More personalization for ABM campaigns
- Product Features
- Product Usability
- Product Reputation
- Implemented in-house
- There were some styling issues (CSS) at first but those quickly were addressed and fixed
- Uploading videos
- Setting splash screens
- Viewing player stats
- Sharing videos
- Configuring events can be tricky - the timing is a little hard to figure out and the editing the look of the event could use a lot of help.
- Filters need an option to be globally set and always remain enabled even after log out.
- Duplicating - When duplicating players it is set to automatically duplicate the video, when there is no need. This option should be off by default. Our account is only up to 50 videos so we don't need any wasted entries when they weren't specifically needed.
Vidyard and ViewedIt makes life easier
- It's easy to use.
- The integrations with Gmail and SalesLoft are HUGE for me and our team.
- It helps create a brand around myself and my prospects and customers can see that I am a real person.
- Being able to edit a video can get confusing at times.
- The UI on the web app is not very user friendly.
I like to keep a video thumbnail in my email signature to help me stand out as well.
If I could do more with editing videos inside of their web app I'd give it a 10.
- It's help with getting meetings at conferences and increased my response rates on emails when I use it.
- Customers love that if they have a question on how to use something I can just send them a quick video showing and explaining exactly how to use it.
- CloudApp, Vimeo and Wistia
- Making quick prospecting videos
- To make training videos for customers and prospects
- When we are having internal issues to make a video to send to our development team
- We make fun videos to put on LinkedIn
- We use it to screenshare our workflows with our product to show potential customers how awesome it is.
- A place to house our content to create an online channel with all of the awesome stuff we do.
- TO create a channel that can teach our prospects and customers how to create better content and put out more personalized outreach that resonates with people.
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Vendor Reputation
- Existing Relationship with the Vendor
- Positive Sales Experience with the Vendor
- Analyst Reports
- Third-party Reviews
- Implemented in-house
- No real significant issues. It was very easy to implement.
- Online training
- The Chrome extension makes it so easy to make a video whenever you want.
- The SalesLoft integration is super helpful
- The Gmail integration makes life easier
- Editing a video is basically nonexistent. You can only cut the beginning or the end and this is a fairly new feature.
- It's really difficult to save a video to edit it outside of the Vidyard web app.
New to video but loving the flexibility of Vidyard
- Excellent customization. iFrames can be used and the event builder is very strong.
- Great integration with HubSpot.
- Strong analytics.
- The event builder is super customizable which is great, but it can be a little tricky to use at times.
- Immediately produced a new source of leads for us as we gated a video walkthrough.
- Creating marketing videos
- Creating in-depth video assets for sales
- Sending personalized videos to outbound prospects
- Sending personalized videos and walkthroughs to customers
- Something we want to try is to use Vidyard for the different handoffs (implementation to success and success to sales)
- Product Features
- Product Usability
- Implemented in-house
- Adding events
- Recording and creating a playlist
Vidyard for Financial Firms
- Tracking
- API connecting to SaaS products
- Analytics
- Deeper analytics
- User Interface
- Lead generation
- 80%8.0
- Video personalization
- 90%9.0
- eCommerce
- 30%3.0
- Support for advertisements
- N/AN/A
- Video SEO
- 80%8.0
- Integration to Marketing Automation
- 100%10.0
- Integration to Salesforce.com
- N/AN/A
- Integration to Marketo
- 100%10.0
- Integration to HubSpot
- N/AN/A
- Integration to Eloqua
- 80%8.0
- Integration to LMS
- N/AN/A
- Video access controls
- 80%8.0
- User management
- 80%8.0
- Video link sharing
- 70%7.0
- Internal video
- 80%8.0
- External video
- 90%9.0
- Player customization
- 90%9.0
- Embedded videos
- 70%7.0
- Video quality / Bandwidth controls
- 90%9.0
- Mobile compatibility
- N/AN/A
- A/B testing
- 70%7.0
- Streaming quality reports
- N/AN/A
- Per viewer tracking
- 70%7.0
- Per video tracking
- 90%9.0
- Video analytics dashboard
- 70%7.0
- On-Demand video
- 90%9.0
- Live streaming
- N/AN/A
- Impact of streaming on network
- N/AN/A
- Video upload & format support
- 90%9.0
- Video library / File management
- 60%6.0
- Video portal
- N/AN/A
- Audience polling
- N/AN/A
- Audience Q&A / Live chat
- N/AN/A
- Video comments
- N/AN/A
- Helps with tracking ROI of video
- Posting and hosting videos in a track able way.
- Looking at video performance overtime and by video.
- Finding the spots where viewers drop off at heavier rates.
- We were able to see how different sections of videos perform and where big drop-offs actually occurred on industry standard practices, allowing us to apply new and more effective methods in the industry.
- We are looking at ways to bring in more channels, and potentially assist in selling.
- Price
- Product Features
- Product Usability
- Analyst Reports
- Third-party Reviews
- Implemented in-house
- The method that Marketo would read the data for tracking/scoring caused some issues. But, there was a release that removed these old issues, and now makes tracking and scoring much easier/transparent.