What users are saying about
6 Ratings
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Score 6.6 out of 101
9 Ratings
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Score 8.3 out of 101

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Likelihood to Recommend

24-7 Press Release

Well suited for increasing digital presence for traditional and online businesses or brands. Can't think of any situation where smart use of 24-7 Press Release isn't relevant.
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Business Wire

For a funding announcement or a big product launch, Business Wire is the service to use. For less important announcements, and for clients with limited budget, it might be worth considering other options. PR Newswire and Marketwired are both decent services that provide comparable results, but the high touch quality of Business Wire is pretty unique.
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Pros

  • Increases search engine optimization.
  • Builds awareness.
  • Bumps up social media engagement.
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  • Business Wire allows you to have one of their team members review the copy before it is distributed, so that you can have a final set of eyes on the content.
  • Business Wire allows you to customize your distribution. You select the state, region, etc., the key words and topics, allowing you to send out a press release that fits your needs and your budget.
  • Business Wire offers clear reporting, showing where the release was picked up, metrics for these sites and more.
  • Business Wire allows you to pre-schedule a press release in case you are unable to send it out at the exact time that the client needs the news to go out.
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Cons

  • More detailed reporting.
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  • There have been a few times when a minor grammatical error has slipped by myself as well as the copy editors but it's very rare for this to happen.
  • The cost can get a bit high if your press release is long (as price is partially dictated by length) or if you want to add a logo, image, infographic, etc.
Jess Messenger profile photo

Likelihood to Renew

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Business Wire10.0
Based on 1 answer
It's the best service we have used. We have tried a competitor and everyone prefers Business Wire.
Jess Messenger profile photo

Usability

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Business Wire7.3
Based on 1 answer
I gave it this rating because the Business Wire website is very user-friendly. Being able to navigate the platform on my own without technical assistance made it possible for me to quickly and easily submit news release distributions, which can be critical at times, such as during hurricane season when we need to get information out to the news media and our customers quickly.
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Support

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Business Wire9.0
Based on 1 answer
The team members are very quick to respond and do their absolute best to help resolve issues quickly. I also like that I can have one of them proofread my press releases before they are distributed. It always helps to have another set of eyes on the content. There have been a few times that they've caught an error that nobody else did so it's worth the extra couple minutes that it takes!
Jess Messenger profile photo

Implementation

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Business Wire10.0
Based on 1 answer
Business Wire is very easy to implement. This isn't a requirement, but it's recommended that you begin to set up saved distributions for different clients so that you don't have to start over from scratch. Rather than doing all this work on the front end, you can just do it as you send out your first piece of news for each client.
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Alternatives Considered

Affordable. Easy to use. Effective.
Teri Thompson profile photo
In the past, we've used PR Newswire and I think you get WAY better coverage with Business Wire. We've been using Business Wire for years and have seen great results with the product. In addition to great coverage, our account people have been very accommodating and friendly, and I know I can always rely on them if I have a question about a distribution.
Jess Messenger profile photo

Return on Investment

  • Positive awareness building on a global scale.
  • Increased attendance to a benefit for a university.
  • Built awareness for a non-profit event for teens at risk.
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  • Allows us to break news quicker
  • More accurate sourcing
  • Timely topics
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Pricing Details

24-7 Press Release

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Business Wire

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details