Business Wire - the ferrari of wire services
Anonymous | TrustRadius Reviewer
November 16, 2017

Business Wire - the ferrari of wire services

Score 8 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Business Wire

At my PR agency, we use Business Wire on behalf of our clients to publish their press releases. It is used by almost everyone in the company. We are a very small organization without departments - and everyone does essentially the same job at different levels. By using Business Wire, we are able to get our clients' announcements across a wide range of publications, in addition to the earned media that we secure with our proactive outreach and our relationships with journalists.
  • Proofing - Business Wire proofs every single release with great precision, and calls you to let you know if they think anything looks like it might be a typo. They are extremely thorough and also check with you about the way you want images or video laid out with the release so that the final presentation is perfect.
  • Customer Service - Business Wire has some of the best customer service I've ever experienced. They are available 24 hours a day, and always have someone manning the phones to answer your questions, proof releases, and make sure your release gets across the wire at the right time.
  • Interface - The Business Wire site is very easy to use, and saves previously used information and images like logos. This is standard for most wire services, but Business Wire does a good job as well.
  • Reach - BW reaches a very wide range of outlets, and its relationships with VentureBeat, Yahoo! and MarketWatch are great. Clients really appreciate seeing their releases in those publications.
  • Price - the main draw back of Business Wire is that it is quite expensive.
  • Typically, when clients experience the reliability of Business Wire's service, that image reflects back onto our agency. It's something that encourages clients and builds trust.
For a funding announcement or a big product launch, Business Wire is the service to use. For less important announcements, and for clients with limited budget, it might be worth considering other options. PR Newswire and Marketwired are both decent services that provide comparable results, but the high touch quality of Business Wire is pretty unique.