What users are saying about
11 Ratings
11 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Business Wire

For a funding announcement or a big product launch, Business Wire is the service to use. For less important announcements, and for clients with limited budget, it might be worth considering other options. PR Newswire and Marketwired are both decent services that provide comparable results, but the high touch quality of Business Wire is pretty unique.
Anonymous | TrustRadius Reviewer

Pros

Business Wire

  • Business Wire allows you to have one of their team members review the copy before it is distributed, so that you can have a final set of eyes on the content.
  • Business Wire allows you to customize your distribution. You select the state, region, etc., the key words and topics, allowing you to send out a press release that fits your needs and your budget.
  • Business Wire offers clear reporting, showing where the release was picked up, metrics for these sites and more.
  • Business Wire allows you to pre-schedule a press release in case you are unable to send it out at the exact time that the client needs the news to go out.
Jess Messenger | TrustRadius Reviewer

Cons

Business Wire

  • I think the overall UX and design of the site can be improved.
  • Users could benefit from an even more robust "advanced search" function to sort through releases.
  • Business Wire should make its "Earnings" section more prominent. That's such an important part of business media and could really be improved on this site.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Business Wire

Business Wire 10.0
Based on 1 answer
It's the best service we have used. We have tried a competitor and everyone prefers Business Wire.
Jess Messenger | TrustRadius Reviewer

Usability

Business Wire

Business Wire 7.3
Based on 1 answer
I gave it this rating because the Business Wire website is very user-friendly. Being able to navigate the platform on my own without technical assistance made it possible for me to quickly and easily submit news release distributions, which can be critical at times, such as during hurricane season when we need to get information out to the news media and our customers quickly.
Cindy Arco | TrustRadius Reviewer

Support Rating

Business Wire

Business Wire 8.0
Based on 2 answers
I have only used their support on one release, but they were very good. They were able to troubleshoot my problem in a timely manner, and get my release out on time, even with some hiccups. I would definitely recommend reaching if you ever encounter any problems with their service.
Anonymous | TrustRadius Reviewer

Implementation Rating

Business Wire

Business Wire 10.0
Based on 1 answer
Business Wire is very easy to implement. This isn't a requirement, but it's recommended that you begin to set up saved distributions for different clients so that you don't have to start over from scratch. Rather than doing all this work on the front end, you can just do it as you send out your first piece of news for each client.
Jess Messenger | TrustRadius Reviewer

Alternatives Considered

Business Wire

I prefer Business Wire to PR Newswire because it is easier to navigate and browse by my selected industries. I do not feel the same way about PR Newswire, though I use both to ensure I am gathering as much information as possible in case one site missed news that the other may have.
Anonymous | TrustRadius Reviewer

Return on Investment

Business Wire

  • Because we counsel our clients before spending their money, they fully understand what Business Wire can do for them and what it cannot do. SEO, news tied to stock symbols... aspects that drive traffic to a client's website. Those are where there's good ROI.
  • The only negative impact Business Wire has the potential to deliver is to the bottom line given the cost of the service.
Scott Merritt | TrustRadius Reviewer

Pricing Details

Business Wire

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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