Decent News Release Distribution Option
July 02, 2018

Decent News Release Distribution Option

Cindy Arco | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Business Wire

I have used Business Wire to distribute news releases acrosss Florida about important company announcements. These distributions allows us to quickly disseminate important information to key audiences.

Pros

  • User-friendly website - I always found that the Business Wire website was easy to navigate and I could find what I was looking for easily. This made setting up my distributions a breeze.
  • In-depth reports available - the metrics and reports available about a distribution are available quickly and provide a great overview as well as great details.
  • Lots of choices for distributions - this allows users to really get their news out to the right media outlets, whether by industry or geographic location.

Cons

  • Expensive - distributions cost hundreds to thousands of dollars, with a higher cost for longer releases and additional fees for multimedia content like photos or videos.
  • Limited number of media outlets specifically in Florida.
  • Increased news release distributions - Business Wire allows us to get our releases out quickly to a large number of media outlets.
  • Analytics - Business Wire's timely analytics and reports are very helpful to share with colleagues and justify the cost of distributions.
I prefer PR Newswire over Business Wire. I’ve gotten more attentive customer service, better pricing and increased presence with my target media outlets.
Business Wire is great for large companies that need to quickly make an announcement, widely distribute a news release or for publicly traded companies, share financial earnings information as required by law. However, the high cost per distribution and additional fees makes it not a good choice for smaller businesses or for announcements with a limited scope, such as just one city.

Using Business Wire

I gave it this rating because the Business Wire website is very user-friendly. Being able to navigate the platform on my own without technical assistance made it possible for me to quickly and easily submit news release distributions, which can be critical at times, such as during hurricane season when we need to get information out to the news media and our customers quickly.
ProsCons
Relatively simple
Easy to use
Technical support not required
Well integrated
Convenient
Feel confident using
Familiar
Slow to learn
  • News release submission
  • Uploading multi-media content, including photos, logos and videos
  • Analytics - reading the analytics and reports on distribution results.
  • Determining total cost for a distribution - the system doesn't give you a total amount when you submit. You can calculate it yourself daily easily but don't see the official total from the company until the invoice is sent.

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