ABsmartly vs. Twilio Segment
| Product | Rating | Most Used By | Product Summary | Starting Price |
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 ABsmartly | Score9.7 out of 10 | N/A | ABsmartly is an A/B testing and experimentation tool for use across web, email, and apps, both server-side and client-side. The ABSmartly platform is designed for product teams and PLG-driven organisations who want to make data-driven decisions. The ABsmartly platform caters to various testing scenarios, including feature flags, split testing, multi-variant, multi-page, multi-platform, SEO tests, cross-device testing, among others. ABsmartly was founded by experimentation… | $60,000 per year (starting at 50 Million events per month) |
 Twilio Segment | Score8.4 out of 10 | N/A | Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and… | $120 per month |
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| Editions & Modules | No answers on this topic |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | ABsmartly has an events-based pricing model, clients have unlimited experiments, metrics and platform users, and they pay per event. ABsmartly has no pricing tiers or packages, so all customers get all features, including the advanced Group Sequential Testing engine, real time data processing, and collaborative tools. ABsmartly handles the infrastructure costs and provides the platform, however if clients wish, they can handle the infrastructure on their side. ABsmartly's event-based plans start at €60,000/year for 50 Million events per month. ABsmartly includes onboarding, standard training and support at no extra cost. ABsmartly has 2 categories of billable events: Exposure events An exposure event happens every time a call is made to check which variant (of an experiment or a feature flag) to show a visitor. The number of exposure is dependent on the number of unique visitors, the number of experiments and the number of exposure per experiment. Exposure Events = {# unique visitors} x {# experiments} x {# experiment exposures} Goal events A goal event happens every time a goal is triggered by a visitor of an application. A goal is what is used to create an experimentation metrics and they usually represent an action taken by visitors, a click on a button, a conversion, a cancellation, etc. The number of goals events is dependent on the number of unique visitors, the number of goals and the number of goals exposures. Goal Events: = {# unique visitors} x {# goals} x {# goal triggers} | — | ||||||||||||||
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| ABsmartly | Twilio Segment | |
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| Considered Both Products | No answer on this topic | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | 100% Would buy again 14 Answers | |
| Delivers good value for the price | ||
No answers on this topic | 100% Delivers good value for the price 12 Answers | |
| Happy with the feature set | ||
No answers on this topic | 100% Happy with the feature set 14 Answers | |
| Lived up to sales and marketing promises | ||
No answers on this topic | 100% Lived up to sales and marketing promises 12 Answers | |
| Implementation went as expected | ||
No answers on this topic | 86% Implementation went as expected 12 Answers | |
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| Tag Management |
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| Audience Segmentation & Targeting |
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| Customer Data Management |
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| ABsmartly | Twilio Segment | |
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| Small Businesses |  Google Optimize Score6.7 out of 10 | No answers on this topic |
| Medium-sized Companies |  AB Tasty Score8.6 out of 10 |  Treasure AI Score9 out of 10 |
| Enterprises |  Google Content Experiments (discontinued) Score7.3 out of 10 | Treasure AI Score9 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| ABsmartly | Twilio Segment | |
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| Likelihood to Recommend | - | 8.7 |
| Support Rating | - | 7.7 |
| ABsmartly | Twilio Segment | |
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| Likelihood to Recommend | No answers on this topic |
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| Pros | No answers on this topic |
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| Cons | No answers on this topic |
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| Support Rating | No answers on this topic |
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| Alternatives Considered | No answers on this topic |
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| Return on Investment | No answers on this topic |
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| ScreenShots | ABsmartly Screenshots      | Twilio Segment Screenshots      |
