Accrisoft Freedom vs. Salesforce Agentforce Marketing

The only thing I believe Accrisoft Freedom is not as well suited is for large e-commerce sites. Accrisoft Freedom actually has an E-commerce module and can do products and online sales, however if this is the majority of what your business does (or your clients' businesses), I would recommend an E-commerce focused CMS.
For almost all other circumstances I can think of though, I would recommend Accrisoft Freedom - ma and pa shops on up to a corporation.

Incentivized

I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.

Incentivized

• Hosting and maintenance is taken care of. Due to it being proprietary software, everything is built to work together.
• Simple to use. Basic functionality for websites is built in without having to dig through thousands of potential options.
• Development is straightforward...no backend languages required. So if someone wants a unique layout for a portfolio, it's very simple to add a new content type and build the new layout using basic html and css.

Incentivized

• Filter relevant content so you can priorize those that are more relevant and resolve it first
• Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
• Configure automation rules to order the work of those who must interact with the customer

Incentivized

• Their preview setup for reviewing page changes prior to pushing them live is not good. You basically have to push things live to see how they will look, then go back and tweak it, while the changes in progress are live on the site. They need a sandbox, or a better preview feature within the backend so you dont have to keep pushing changes live to test out functionality.
• Integration with outside tools is non existent. Instead of trying to force people to use their modules or features it would make much more sense to more easily integrate with leading tools in niche spaces.
• The UI is pretty old. It could use a big refresh. Things like drag and drop builders and functionality should be standard these days. This is also a plus for non tech savvy users as it keeps their page structures to what works without letting people tinker. But if you want to tinker and be a higher end user Freedom isn't the best bet.

Incentivized

• The email builder does not offer any way to catch/check bugs across different email service providers
• Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
• Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
• Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.

Incentivized

We switched to WordPress; it was out of my control.

As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch

You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.

Incentivized

Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.

Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.

This rating is based on personal experience only. I believe majority of people would say their support is top notch & 10/10. The only reason I am personally am giving it lower is because I consider my self a much more advanced user of Freedom than their typical Solution Provider developers. Because I am advanced, I troubleshoot my own issues pretty in-depth before I even contact Accrisoft support. Therefore sometimes I feel it takes longer to get the researched & specific answer I need vs. a simple support question would.

Incentivized

They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support

Incentivized

The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.

Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.

From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.

In all honesty, we have been moving away from Accrisoft Freedom due to its lack of customizability. We as an agency generally prefer open source solutions since our client base primarily consists of those looking for a more custom solution that can be built off of in the future. While yes, these tend to need more care and attention, they have benefited us more.

Incentivized

We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.

Incentivized

was not involved with this part but i have not heard about clompaints

Incentivized

Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.

Incentivized

• This was the first CMS we had at our company so hard to say positive or negative impact.
• Prior to this CMS there was a static site that html files had to be ftp to a company to have the site updated. So from that standpoint it made updating the site much less expensive.
• Compared to a tool like Wordpress this is much more secure and easier to manage, but since we outsource that portion of it to the company that built the site we dont realize those gains.

Incentivized

• Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
• Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
• Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.

Incentivized