Acoustic Content (formerly Watson Content Hub) gives business owners the power to create, robust and consistent brand experiences using cloud-based, cognitive content management capabilities. Marketing and merchandising professionals can quickly select content to create relevant offers delivered across multiple channels, such as mobile, web-based or email. Acoustic is an independent spun off from IBM Watson Marketing in 2019.
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Oracle WebCenter Sites
Score 5.8 out of 10
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Oracle WebCenter Sites is the new name for FatWire which Oracle acquired in 2011. It is a complete CMS often bundled with other Oracle WebCenter products to present a more comprehensive management solution for businesses and enterprises.
We can organize all our content easily by uploading content files and other digital assets. CMS smart AI generates metadata by tagging them automatically which helps us to sort our content into different categories. CMS content modeling feature helps us to visualize our content structure, assemble them in an intelligent manner and reuse the content whenever we want to for different purposes.
Oracle WebCenter Sites is very well suited to presenting marketing content in all shapes and forms, including mobile, an in a corporate web site. Oracle WebCenter Sites can also manage small product catalogs easily. Important things to consider when selecting a CMS:
How important is the ease with which my business users update content?
How often are updates made?
How distributed are my business contributors?
How important is preview in my organization's workflow and publishing process?
A valuable tool for enabling marketers and business users to easily create and manage contextually relevant social and interactive online experiences across multiple channels on a global scale to drive sales and loyalty. It also allows multi-site management (in fact Sites) using the assets and template developed, without having to re-implement again for each individual site.
The WebCenter Sites Support team is extremely good and very responsive to client needs. They are quick to resolve Level 1 issues and when escalated to Level 2, the team makes every effort to keep the client informed.
Acoustic Content stands out mainly in 3 areas, Digital Asset Management system AI Based metatags More secure CDN and REST API to share content All these three features play a huge role in Acoustic Content CMS in terms of finding matching images for our content, categorize and sort our content automatically and finally secure way to publish our content.
There are lot of WCM products available in the market, some free and some licensed. But for a organisation using more Oracle products and on Java technology, WCS is the best in class, for intranet and internet needs. It has everything which is required for a web application. Also it can be well integrated with other platforms with Oracle Document Cloud/Oracle Content/Oracle Identity Manager and a lot more. Its a well integrated product. It can also be integrated with social media using a community plugin. It also comes with its own search and analytics tools. The templates are pure JSP and can be easily coded by Java developers using the development guide. Its based on Java, so writing custom applications and integrating is easy
It has alleviated some of the burden on our IT staff.
It has allowed our Marketing department to be more hands-on with content changes, and they have more flexibility with the types of changes and how often they make them.