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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Acquia Digital Experience Platform

    Score7.7 out of 10
    N/AThe Acquia Digital Experience Platform is an "Open DXP" with its two core pillars being content and data. Built on top of one of the largest open-source content management systems, Drupal, it aims to provide the flexibility and interoperability a modern organization needs. With its customer data platform, it allows organizations to understand who their customers are and deliver personalized experiences. Acquia's DXP offers variety of other tools including digital asset management,…N/A

    Optimizely One

    Score7.3 out of 10
    N/AOptimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth, powering the marketing and digital lifecycle from planning to analysis through a unified workflow. Optimizely One accelerates every step of the process with embedded AI.N/A
    Pricing
    Acquia Digital Experience PlatformOptimizely One
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Acquia Digital Experience PlatformOptimizely One
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    Acquia Digital Experience PlatformOptimizely One
    Considered Both Products
    Acquia
    No answer on this topic
    Optimizely
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    74 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    64 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    73 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    48 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    53 Answers
    No answers on this topic
    Features
    Acquia Digital Experience PlatformOptimizely One
    Security
    Comparison of Security features of Acquia Digital Experience Platform and Optimizely One
    Feature
    Acquia Digital Experience Platform
    8.0
    49 Ratings
    1% below category average
    Optimizely One
    -
    Ratings
    Role-based user permissions8.049 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Acquia Digital Experience Platform and Optimizely One
    Feature
    Acquia Digital Experience Platform
    7.7
    41 Ratings
    4% below category average
    Optimizely One
    -
    Ratings
    API7.839 Ratings00 Ratings
    Internationalization / multi-language7.632 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Acquia Digital Experience Platform and Optimizely One
    Feature
    Acquia Digital Experience Platform
    7.9
    43 Ratings
    11% above category average
    Optimizely One
    -
    Ratings
    WYSIWYG editor7.331 Ratings00 Ratings
    Code quality / cleanliness8.134 Ratings00 Ratings
    Admin section7.942 Ratings00 Ratings
    Page templates8.030 Ratings00 Ratings
    Library of website themes8.226 Ratings00 Ratings
    Mobile optimization / responsive design7.828 Ratings00 Ratings
    Publishing workflow7.934 Ratings00 Ratings
    Form generator7.924 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Acquia Digital Experience Platform and Optimizely One
    Feature
    Acquia Digital Experience Platform
    7.0
    35 Ratings
    5% above category average
    Optimizely One
    -
    Ratings
    Content taxonomy7.728 Ratings00 Ratings
    SEO support6.029 Ratings00 Ratings
    Bulk management6.931 Ratings00 Ratings
    Availability / breadth of extensions7.432 Ratings00 Ratings
    Community / comment management7.226 Ratings00 Ratings
    Best Alternatives
    Acquia Digital Experience PlatformOptimizely One
    Small Businesses
    Yext
    Score6.9 out of 10
    Yext
    Score6.9 out of 10
    Medium-sized Companies
    Sitecore Digital Experience Platform
    Score8.9 out of 10
    Sitecore Digital Experience Platform
    Score8.9 out of 10
    Enterprises
    Progress Sitefinity
    Score7.8 out of 10
    Progress Sitefinity
    Score7.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Acquia Digital Experience PlatformOptimizely One
    Likelihood to Recommend
    8.4
    (93 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    8.9
    (11 ratings)
    -
    (0 ratings)
    Usability
    7.7
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (5 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.3
    (73 ratings)
    -
    (0 ratings)
    User Testimonials
    Acquia Digital Experience PlatformOptimizely One
    Likelihood to Recommend
    Acquia
    It made it super easy to upgrade 300+ Drupal sites to the latest major version in 12 weeks, end to end. It is easy to deploy legal changes and updates to components at scale. Turnkey service to deploy new environments and to clone sites. There are no ecosystem lock-in principles for Customer service/success services and professional services for new approaches.
    Incentivized
    Read full review
    Optimizely
    It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
    Incentivized
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    Pros
    Acquia
    • It's fast, no lag time
    • Exceptionally good support. When there's a problem, you reach out to your account manager who either fixes the issue or gets you to the right person. We've had no downtime.
    • Platform is very accessible to those who know how to manage the back end software.
    Incentivized
    Read full review
    Optimizely
    • Provides quicker release cycle for the way the product cards should be displayed.
    • Provides feedback for new product introduction and how it'll be perceived.
    • Allows rapid blackout from user experience changes that alters traffic flow.
    Incentivized
    Read full review
    Cons
    Acquia
    • Support responds pretty quickly to critical tickets, but they can be slow to respond on non-urgent items. Some of what we experienced may have been related to a newer ticketing system recently implemented.
    • Standard support covers business days/hours but only critical support is available outside those times. We typically schedule our website updates for the weekend or "off" hours when only critical support is available.
    Incentivized
    Read full review
    Optimizely
    • Can use better interface for managing test, including scheduling and notification.
    • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
    • Notification on various aspects can be made more powerful and granular if such a need arise.
    Incentivized
    Read full review
    Likelihood to Renew
    Acquia
    We're moving away from Drupal as a platform. Drupal 8 and 9 were simply too overburdened and difficult to maintain compared to other offerings. PHP seems like a dying language so we are currently in the process of migrating all of our Drupal 7 functionality and custom modules to a Python/Django/Wagtail platform. This doesn't mean Acquia isn't a great service, they are professional and top-knotch, but the only way we'd say with them is if I didn't complete the migration.
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Usability
    Acquia
    It's a great user interface. It's always being updated and I've never noticed a bad update that increased the complexity or reduced
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Support Rating
    Acquia
    Every time we have had an issue, Acquia support has responded promptly and worked with us as a team to solve the problem. The Acquia support team is global and we have literally had interactions with all of their support offices, yet the experience has been the same - top notch
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Implementation Rating
    Acquia
    It was implemented when I got there. I don't know how it was prior.
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Alternatives Considered
    Acquia
    We chose Acquia for a much better UI that gave non-analytical marketers and easy to use tool where they could create their own reports. The campaign side of things also had an easier to use UI as well, that made the targeting of audiences much easier.
    Incentivized
    Read full review
    Optimizely
    There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
    Incentivized
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    Scalability
    Acquia
    The DXP tools can handle millions of requests and can scale automatically to fit your needs. We have clients that use only part of the DXP tools and have a small usage, but even in these cases they see great value in using tools like personalization and CDP.
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Return on Investment
    Acquia
    • Acquia has helped us to stabilize and optimize our website performance, lowering page load times and dramatically decreasing the frequency of issues experienced by end-users.
    • Acquia SOLR search provided a much-improved search experience on our website.
    • Acquia's PCI-compliant hosting has helped us to remain compliant and cyber-secure.
    • We are working to implement Acquia Site Studio and Acquia Personalization now and expect those to improve our operation agility and ability to drive more relevant experiences to our various website visitors.
    Incentivized
    Read full review
    Optimizely
    • Almost immediate payoff in terms of the benefit.
    • Easy to justify the TTM benefits to upper management.
    • Still somewhat hard to justify ROI, though this is not my expertise.
    Incentivized
    Read full review
    ScreenShots

    Optimizely One Screenshots

    Screenshot of admin centerScreenshot of an Optimizely Content Management System content previewScreenshot of the integrations app directoryScreenshot of the reporting dashboardScreenshot of the Content Management System Visual Builder, used to create and edit dynamic experiences in the Visual Builder, no coding required.Screenshot of Content Marketing Platform Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.