Acrolinx vs. OutboundEngine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acrolinx
Score 7.6 out of 10
N/A
Acrolinx is a marketing writing tool that captures the way an enterprise communicates and its guidelines, and aligns content with guidelines, using automation to shorten the editorial process.N/A
OutboundEngine
Score 8.3 out of 10
N/A
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…
$199
per user
Pricing
AcrolinxOutboundEngine
Editions & Modules
No answers on this topic
Essential
$199
per user
Value
$299
per user
Premium
$499
per user
Offerings
Pricing Offerings
AcrolinxOutboundEngine
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$99 per user
Additional DetailsContact vendor for pricing information.More information is available on the vendor's website.
More Pricing Information
Features
AcrolinxOutboundEngine
Content Creation
Comparison of Content Creation features of Product A and Product B
Acrolinx
8.0
1 Ratings
1% below category average
OutboundEngine
-
Ratings
Ideation8.01 Ratings00 Ratings
Approval workflows7.01 Ratings00 Ratings
Content collaboration9.01 Ratings00 Ratings
Content calendar8.01 Ratings00 Ratings
Network for content licensing/production8.01 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Acrolinx
8.5
1 Ratings
5% above category average
OutboundEngine
-
Ratings
Content hub9.01 Ratings00 Ratings
Forms / Gated content8.01 Ratings00 Ratings
Embedded CTAs9.01 Ratings00 Ratings
Content distribution7.01 Ratings00 Ratings
Content promotion8.01 Ratings00 Ratings
Content automation10.01 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Acrolinx
8.0
1 Ratings
2% above category average
OutboundEngine
-
Ratings
Audience profiling and targeting8.01 Ratings00 Ratings
Closed-loop tracking and reporting8.01 Ratings00 Ratings
Content performance analytics7.01 Ratings00 Ratings
Campaign optimization dashboard9.01 Ratings00 Ratings
Competitive analytics8.01 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acrolinx
-
Ratings
OutboundEngine
8.1
48 Ratings
6% above category average
Mobile optimization00 Ratings8.243 Ratings
Email deliverability reporting00 Ratings8.448 Ratings
List management00 Ratings7.743 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Acrolinx
-
Ratings
OutboundEngine
7.8
37 Ratings
7% above category average
Automated sales alerts and tasks00 Ratings7.837 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Acrolinx
-
Ratings
OutboundEngine
7.9
46 Ratings
9% above category average
Social sharing and campaigns00 Ratings7.946 Ratings
Best Alternatives
AcrolinxOutboundEngine
Small Businesses
Vyond
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Score 8.7 out of 10
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Score 8.8 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
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Score 7.1 out of 10
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User Ratings
AcrolinxOutboundEngine
Likelihood to Recommend
9.0
(1 ratings)
7.9
(59 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(2 ratings)
Usability
-
(0 ratings)
8.0
(5 ratings)
Availability
-
(0 ratings)
9.4
(26 ratings)
Support Rating
-
(0 ratings)
6.0
(24 ratings)
User Testimonials
AcrolinxOutboundEngine
Likelihood to Recommend
Acrolinx
I have used Acrolinx as an integrated tool with Microsoft Office. I use Office tools on a regular basis and need new formatting options for not only presentations slides but also for document creation, email templates, etc., and here is where Acrolinx helps me on a daily basis. Acrolinx, however, suffers from some frequent unavailability of the tool, which results in some disturbance, but overall the experience is great with the software.
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Elm Street Technology
OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
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Pros
Acrolinx
  • Powerful theme suggestions when integrated with Microsoft Office
  • Powerful syntax corrections when integrated with Microsoft Office
  • Powerful formatting suggestions when integrated with Microsoft Office
Read full review
Elm Street Technology
  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
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Cons
Acrolinx
  • Noticed some frequent unavailability of the servers that results in loading of Acrolinx
  • Need to add more formatting options
  • Need to add more themes
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Elm Street Technology
  • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
  • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
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Likelihood to Renew
Acrolinx
No answers on this topic
Elm Street Technology
The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
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Usability
Acrolinx
No answers on this topic
Elm Street Technology
Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
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Reliability and Availability
Acrolinx
No answers on this topic
Elm Street Technology
I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.
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Support Rating
Acrolinx
No answers on this topic
Elm Street Technology
The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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Alternatives Considered
Acrolinx
I only have Acrolinx integration with Microsoft Office and Outlooks suites.
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Elm Street Technology
I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
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Return on Investment
Acrolinx
  • I haven't calculated the exact financial benefits, but indeed Acrolinx has contributed greatly to the quality of the content my company has been producing
  • With enhanced formatting, themes, and organization of the documents, emails, and presentations, we have been able to attract new customers, resulting in more business
  • With the offerings Acrolinx have, team's productivity has increased manifolds
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Elm Street Technology
  • It has provided a consistent email message to my clients
  • It has provided a consistent social media presence for my past clients
  • It has helped me obtain and correlate customer reviews
  • Unfortunately I cannot say that I have any direct information that a sale was generated directly as a result of OutboundEngine. I feel that it has but I have no measurable proof of this
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ScreenShots

Acrolinx Screenshots

Screenshot of Acrolinx

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails