Overall Satisfaction with OutboundEngine
I purchased OBE to help with lead generation. They offered websites, email campaigns, and social media posts. I was looking for help in two areas: keeping in touch with my existing customers and finding new ones.
- Bi-monthly newsletters.
- Social media postings.
- Monthly meetings with my account manager.
- Problem resolution
- Quality assurance
- Willingness of management to talk with customers.
- Lead generation of new customers, past 10 months haven't had one.
- Positive: Kept my name in front of previous customers.
- Negative: No new customers.
- Negative: Newsletters very general, not focused on needs of my personas.
- Positive: I can create custom newsletters for my personas.
- Negative: ROI -59% (based on gross profit).
OBE has automated emails, that are industry-specific, so I don't have to create them. On the surface, this is a plus, but my lead generation results have been very poor. Started writing my own emails, now the advantage from OBE is gone. OBE has social media posts, this is a time saver for me, but the only result has been more exposure; nothing tangible to show for it.
Do you think OutboundEngine delivers good value for the price?
No
Are you happy with OutboundEngine's feature set?
No
Did OutboundEngine live up to sales and marketing promises?
No
Did implementation of OutboundEngine go as expected?
Yes
Would you buy OutboundEngine again?
No
OutboundEngine Feature Ratings
Using OutboundEngine
1 - As owner, I alone use software.
1 - owner
- Industry specific
- Lead generation
- Social media posts
- Email marketing
- Custom newsletters
- None at this time.
OutboundEngine Support
Pros | Cons |
---|---|
Problems get solved Quick Initial Response | Slow Resolution Poor followup Less knowledgeable Not kept informed Escalation required Difficult to get immediate help Need to explain problems multiple times Support doesn't seem to care |
Yes. Referrals, but haven't had it long enough to determine value
Yes - no
Some individuals have provided exceptional support on monthly calls.
Using OutboundEngine
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Quick to learn Convenient Familiar | Not well integrated Inconsistent |
- email campaigns were done, only had to review and approve
- social media done for me, too. Really nothing needed from me.
- pre-written emails, click to use, for follow-up.
- Very poor integration. not all app feature on laptop and vise-a-versa
- Unable to provide anything but standard reports, nothing custom
- Catalog pricing didn't match supplier's website
- data on website could not be added to spreadsheet reports
- firewall between customer and upper management. contact limited to customer service`
Yes - Some data on app not available on laptop and vice-a-versa. App really is a true substitute for what can be done with laptop.