ActionIQ vs. Klaviyo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActionIQ
Score 9.0 out of 10
N/A
The ActionIQ Customer Data Platform, from ActionIQ in New York, aims to enable users to align people, technology, and processes to deliver customer experiences across every touchpoint, and it is designed to enable large organizations to solve chronic customer data fragmentation and gain the customer intelligence needed to orchestrate experiences across all their brand touchpoints.N/A
Klaviyo
Score 8.8 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
$20
per month
Pricing
ActionIQKlaviyo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ActionIQKlaviyo
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
More Pricing Information
Community Pulse
ActionIQKlaviyo
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
ActionIQKlaviyo
Tag Management
Comparison of Tag Management features of Product A and Product B
ActionIQ
9.5
1 Ratings
14% above category average
Klaviyo
-
Ratings
Tag library10.01 Ratings00 Ratings
Tag variable mapping9.01 Ratings00 Ratings
Ease of writing custom tags9.01 Ratings00 Ratings
Rules-driven tag execution10.01 Ratings00 Ratings
Tag performance monitoring10.01 Ratings00 Ratings
Page load times10.01 Ratings00 Ratings
Mobile app tagging9.01 Ratings00 Ratings
Library of JavaScript extensions9.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
ActionIQ
9.5
1 Ratings
15% above category average
Klaviyo
-
Ratings
Standard visitor segmentation10.01 Ratings00 Ratings
Behavioral visitor segmentation9.01 Ratings00 Ratings
Traffic allocation control10.01 Ratings00 Ratings
Website personalization9.01 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
ActionIQ
9.4
1 Ratings
11% above category average
Klaviyo
-
Ratings
Account Scoring9.01 Ratings00 Ratings
Customer Data Governance10.01 Ratings00 Ratings
Data Connectors9.01 Ratings00 Ratings
Data Enhancement10.01 Ratings00 Ratings
Data Ingestion10.01 Ratings00 Ratings
Data Storage9.01 Ratings00 Ratings
Data Visibility10.01 Ratings00 Ratings
Event Data9.01 Ratings00 Ratings
Identity Resolution9.01 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActionIQ
-
Ratings
Klaviyo
8.6
92 Ratings
12% above category average
WYSIWYG email editor00 Ratings8.282 Ratings
Dynamic content00 Ratings8.387 Ratings
Ability to test dynamic content00 Ratings8.481 Ratings
Landing pages00 Ratings8.02 Ratings
A/B testing00 Ratings9.082 Ratings
Mobile optimization00 Ratings8.788 Ratings
Email deliverability reporting00 Ratings8.990 Ratings
List management00 Ratings9.190 Ratings
Triggered drip sequences00 Ratings9.181 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActionIQ
-
Ratings
Klaviyo
8.2
71 Ratings
5% above category average
Lead nurturing automation00 Ratings8.769 Ratings
Lead scoring and grading00 Ratings7.925 Ratings
Data quality management00 Ratings8.232 Ratings
Automated sales alerts and tasks00 Ratings8.029 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActionIQ
-
Ratings
Klaviyo
8.5
12 Ratings
13% above category average
Calendaring00 Ratings8.512 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActionIQ
-
Ratings
Klaviyo
8.2
88 Ratings
11% above category average
Dashboards00 Ratings8.488 Ratings
Standard reports00 Ratings8.385 Ratings
Custom reports00 Ratings7.948 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActionIQ
-
Ratings
Klaviyo
8.7
69 Ratings
15% above category average
API00 Ratings8.864 Ratings
Role-based workflow & approvals00 Ratings8.830 Ratings
Customizability00 Ratings8.740 Ratings
Integration with Salesforce.com00 Ratings8.66 Ratings
Third-party software integrations00 Ratings8.714 Ratings
Best Alternatives
ActionIQKlaviyo
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Score 8.8 out of 10
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Vbout
Score 9.9 out of 10
Medium-sized Companies
Klaviyo
Klaviyo
Score 8.8 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
Bloomreach Composable Personalization Cloud
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Score 8.8 out of 10
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User Ratings
ActionIQKlaviyo
Likelihood to Recommend
9.0
(1 ratings)
9.2
(92 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
-
(0 ratings)
8.0
(3 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
ActionIQKlaviyo
Likelihood to Recommend
ActionIQ
ActionIQ is ideal for a medium and large-sized organization that already has a lot of data stored across existing data warehouses and data lake solutions and is looking for a CDP with refined data models that can extract the key insights, analyse them and create detailed customer profiles for real-time targeting.
Read full review
Klaviyo
E-commerce stores and service-based businesses can really benefit from Klaviyo, as it is quite a versatile tool for emailing customers and keeping them updated about what is happening with the business. It is great for customer retention, creating a community for your product, and boosting engagement with your business.
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Pros
ActionIQ
  • Data ingestion, cleansing and unification
  • Data activation for paid media campaigns
  • Data extraction from data warehouses and data lakes
Read full review
Klaviyo
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
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Cons
ActionIQ
  • Campaign delivery features especially multichannel orchestration
  • More hosting options including offsite
  • Better user access and identity management controls
Read full review
Klaviyo
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
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Likelihood to Renew
ActionIQ
No answers on this topic
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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Usability
ActionIQ
No answers on this topic
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
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Support Rating
ActionIQ
No answers on this topic
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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Implementation Rating
ActionIQ
No answers on this topic
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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Alternatives Considered
ActionIQ
In my opinion, Tealium is a better product for sure, has a much more refined analytics engine but the reason we went for ActionIQ is the better integrations it offers in the ad tech space with the various SSPs and DSPs. We integrate it with LiveRamp and Goofle ads exchange and it works flawlessly. It is also significantly cheaper than Tealium.
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Klaviyo
Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite
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Return on Investment
ActionIQ
  • Improved our digital media targeting capabilities
  • Increased the RoI of our data warehousing solutions
  • Increased the efficiency of our marketing campaigns team
Read full review
Klaviyo
  • ROI was over 300%
  • Increased repeat sales by 33%
  • Increase AOV on orders by targeting persons with historically high purchases
  • Increase customer acquisition volume by converting email prospects into customers
  • Increase customer retention by integrating test (SMS) messaging to many customers. The result was a higher response rate.
Read full review
ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers