Active Query Builder vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Active Query Builder
Score 9.5 out of 10
Small Businesses (1-50 employees)
Active Query Builder is a component for business applications which helps users without any SQL experience to work with SQL queries and get data fast. Users can get a clear view of database schema and design SQL queries with natural point-and-click actions rather than tedious typing. Active Query Builder assists novice users learning SQL and allows experienced users to analyze and understand their queries better by parsing them and building the visual diagram. With…
$199
per developer
Looker Studio
Score 8.2 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.N/A
Pricing
Active Query BuilderLooker Studio
Editions & Modules
VCL Edition (Delphi, C++Builder)
$199.00
per developer
Core .NET Edition (non-visual)
$199.00
per developer
ActiveX Edition
$299.00
per developer
WinForms Edition
$399.00
per developer
WPF Edition
$399.00
per developer
ASP.NET Edition
$399.00
per developer
Java Edition
$450.00
per developer
.NET All-in-One Edition
$899.00
per developer
No answers on this topic
Offerings
Pricing Offerings
Active Query BuilderLooker Studio
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Active Query BuilderLooker Studio
Top Pros
Top Cons
Features
Active Query BuilderLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Active Query Builder
-
Ratings
Looker Studio
7.3
51 Ratings
14% below category average
Pixel Perfect reports00 Ratings8.135 Ratings
Customizable dashboards00 Ratings9.550 Ratings
Report Formatting Templates00 Ratings4.349 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Active Query Builder
-
Ratings
Looker Studio
6.1
50 Ratings
26% below category average
Drill-down analysis00 Ratings7.442 Ratings
Formatting capabilities00 Ratings8.646 Ratings
Integration with R or other statistical packages00 Ratings2.523 Ratings
Report sharing and collaboration00 Ratings5.950 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Active Query Builder
-
Ratings
Looker Studio
7.4
50 Ratings
12% below category average
Publish to Web00 Ratings9.544 Ratings
Publish to PDF00 Ratings6.643 Ratings
Report Versioning00 Ratings8.031 Ratings
Report Delivery Scheduling00 Ratings4.034 Ratings
Delivery to Remote Servers00 Ratings8.818 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Active Query Builder
-
Ratings
Looker Studio
9.1
49 Ratings
11% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.649 Ratings
Location Analytics / Geographic Visualization00 Ratings9.646 Ratings
Predictive Analytics00 Ratings8.024 Ratings
Best Alternatives
Active Query BuilderLooker Studio
Small Businesses
Syncfusion Essential Studio Enterprise Edition
Syncfusion Essential Studio Enterprise Edition
Score 8.4 out of 10
IBM SPSS Modeler
IBM SPSS Modeler
Score 7.8 out of 10
Medium-sized Companies
React
React
Score 9.1 out of 10
Mathematica
Mathematica
Score 8.2 out of 10
Enterprises
React
React
Score 9.1 out of 10
IBM SPSS Modeler
IBM SPSS Modeler
Score 7.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Active Query BuilderLooker Studio
Likelihood to Recommend
8.6
(5 ratings)
8.7
(52 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(3 ratings)
Support Rating
-
(0 ratings)
6.7
(10 ratings)
User Testimonials
Active Query BuilderLooker Studio
Likelihood to Recommend
Active Database Software
This is a good framework to use if your project requires frequent database queries. The product is made for both complete amateurs and seasoned experts. Prompt, courteous, and expert assistance; any problems are addressed and fixed without delay. Relatively inexpensive Inadequate, if there are new people involved, delays due to a lack of documentation are likely, and issues with code completion may arise.
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Google
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
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Pros
Active Database Software
  • Pull data from SQL even if you do not know SQL.
  • Provides clear database information.
  • Works with multiple databases at once.
  • Data access and security.
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Google
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
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Cons
Active Database Software
  • Features are good but lacks documentation
  • It would be great it were adaptive to Embarcadero/Dev Express Skins that would be very cool
  • Modifying SQL code is difficult
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Google
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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Likelihood to Renew
Active Database Software
No answers on this topic
Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
Active Database Software
No answers on this topic
Google
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
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Support Rating
Active Database Software
No answers on this topic
Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Alternatives Considered
Active Database Software
I have used Flutter to begin and with flutter you need learn a language called Dart which is not needed with AQB, which is the main reason for us to pick Active Query Builder as a choice over Flutter. AQB supports all the merchant SQL databases with native syntax support, query optimizations and more
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Google
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its simple, easy-to-use UI to allow not-so-complex analytics to be conducted without having to hire a data analyst.
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Return on Investment
Active Database Software
  • better business decisions allow us to maximize revenue for the company
  • awesome ROI
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Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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ScreenShots