Acumbamail vs. Iterable

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acumbamail
Score 8.4 out of 10
N/A
Acumbamail is an Email, SMS marketing, subscription forms management and landing page editor for marketing, boasting a team of English-speaking, dedicated technical support ready to help with campaign creation. The tool integrates with Analytics, Wordpress, Prestashop, and Facebook.
$22.29
per month
Iterable
Score 8.6 out of 10
N/A
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).N/A
Pricing
AcumbamailIterable
Editions & Modules
Mailings - Basic
22€
per month up to 20,000 emails
Subscribers - Basic
34€
per month 2,500 subscribers
Mailings - Pro
61€
per month 20,000 emails
Subscribers - Pro
73€
per month 2,500 subscribers
Mailings - Enterprise (advanced optimization tools)
191€
per month 20,000 emails
Subscribers - Enterprise (advanced optimization tools)
203€
per month 2,500 subscribers
No answers on this topic
Offerings
Pricing Offerings
AcumbamailIterable
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
AcumbamailIterable
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
AcumbamailIterable
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acumbamail
8.2
1 Ratings
0% above category average
Iterable
8.1
58 Ratings
5% above category average
WYSIWYG email editor10.01 Ratings8.051 Ratings
Dynamic content10.01 Ratings8.553 Ratings
Ability to test dynamic content9.01 Ratings6.553 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing5.01 Ratings8.656 Ratings
Mobile optimization5.01 Ratings8.051 Ratings
Email deliverability reporting5.01 Ratings7.056 Ratings
List management10.01 Ratings9.257 Ratings
Triggered drip sequences10.01 Ratings8.951 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acumbamail
8.3
1 Ratings
6% above category average
Iterable
7.4
57 Ratings
1% below category average
Dashboards9.01 Ratings7.957 Ratings
Standard reports9.01 Ratings7.757 Ratings
Custom reports7.01 Ratings6.550 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Acumbamail
9.0
1 Ratings
6% above category average
Iterable
-
Ratings
Email Accessibility Tools8.01 Ratings00 Ratings
Spelling and Grammar Check9.01 Ratings00 Ratings
Email Previews10.01 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Acumbamail
-
Ratings
Iterable
7.2
55 Ratings
5% below category average
API00 Ratings8.151 Ratings
Role-based workflow & approvals00 Ratings6.846 Ratings
Customizability00 Ratings6.649 Ratings
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AcumbamailIterable
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Score 10.0 out of 10
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Score 9.3 out of 10
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VerticalResponse
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Score 10.0 out of 10
PFL Direct Mail Platform
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Score 9.3 out of 10
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Litmus
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Score 8.9 out of 10
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User Ratings
AcumbamailIterable
Likelihood to Recommend
8.0
(1 ratings)
8.8
(59 ratings)
Likelihood to Renew
-
(0 ratings)
9.4
(2 ratings)
Usability
-
(0 ratings)
9.1
(2 ratings)
Availability
-
(0 ratings)
8.9
(3 ratings)
Performance
-
(0 ratings)
8.5
(3 ratings)
Support Rating
-
(0 ratings)
9.1
(3 ratings)
Product Scalability
-
(0 ratings)
9.3
(3 ratings)
User Testimonials
AcumbamailIterable
Likelihood to Recommend
Acumbamail
Acumbamail is a newer email marketing tool that has plenty of room to grow, but they are off to a fantastic start. Setting up my first email list was super easy and intuitive. Creating broadcasts is straightforward, as are landing pages. And the automation flows that are built in are incredible. The biggest downside is some of the documentation being in Spanish. It's easy enough to translate but still slows you down. That said, I'm really looking forward to growing with Acumbamail!
Read full review
Iterable
Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.
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Pros
Acumbamail
  • Creating Landing Pages.
  • Built in Automations.
  • Email List Maintenance.
  • The email editor is simple to use and very intuitive.
Read full review
Iterable
  • It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
  • Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
  • The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.
Read full review
Cons
Acumbamail
  • The online support is excellent, but the written support is sometimes in Spanish.
  • Setting up your account for better email deliverability takes some time.
  • It's a newer program, so there is definitely some room for improvement in the user interface.
Read full review
Iterable
  • Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
  • Their image uploading is very basic - but they are working on releasing a new version soon.
  • It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation
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Likelihood to Renew
Acumbamail
No answers on this topic
Iterable
Extremely easy to use, deeply integrated into our infrastructure
Read full review
Usability
Acumbamail
No answers on this topic
Iterable
Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
Read full review
Reliability and Availability
Acumbamail
No answers on this topic
Iterable
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
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Performance
Acumbamail
No answers on this topic
Iterable
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
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Support Rating
Acumbamail
No answers on this topic
Iterable
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
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Alternatives Considered
Acumbamail
Acumbamail is still in its infancy, so it's not fair to compare it to ConvertKit, which has been around for a while, but Acumbamail is very similar in its setup. In some ways, its automation look to be a lot more straightforward. I'm really hoping they'll be able to grow Acumbamail into a killer product!
Read full review
Iterable
The visualization tools in iterable for creating journeys are so much easier to use and adjust than in Marketo, Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or Marketo. It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms
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Scalability
Acumbamail
No answers on this topic
Iterable
We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
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Return on Investment
Acumbamail
  • Still too early to tell, but down the road, the impact of having a good mailing list will be enormous!
Read full review
Iterable
  • This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
  • The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!
Read full review
ScreenShots

Iterable Screenshots

Screenshot of Iterable lets marketers build journeys without any codingScreenshot of Iterable gives marketers  necessary info on their campaigns, in real timeScreenshot of Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of Iterable supports all marketing channels: email, web, mobile push, sms