Likelihood to Recommend
Acumbamail is a newer email marketing tool that has plenty of room to grow, but they are off to a fantastic start. Setting up my first email list was super easy and intuitive. Creating broadcasts is straightforward, as are landing pages. And the automation flows that are built in are incredible. The biggest downside is some of the documentation being in Spanish. It's easy enough to translate but still slows you down. That said, I'm really looking forward to growing with Acumbamail!
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The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
Read full review Pros Creating Landing Pages. Built in Automations. Email List Maintenance. The email editor is simple to use and very intuitive. Read full review Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails. Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees". Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed. Read full review Cons The online support is excellent, but the written support is sometimes in Spanish. Setting up your account for better email deliverability takes some time. It's a newer program, so there is definitely some room for improvement in the user interface. Read full review I would add more types of inbox previews so people can see their campaigns across more channels Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options. Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case. I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming. I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit. Read full review Likelihood to Renew
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
Read full review Usability
Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
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Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
Read full review Alternatives Considered
Acumbamail is still in its infancy, so it's not fair to compare it to
, which has been around for a while, but Acumbamail is very similar in its setup. In some ways, its automation look to be a lot more straightforward. I'm really hoping they'll be able to grow Acumbamail into a killer product!
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MailerLite allows tags and the whole visual experience seems a lot clearer. Support was the major factor though, everything points to MailerLite having better support - certainly today has proved that for me. I received support within 10min, my issue was fixed and my first Automation is up and running.
Read full review Return on Investment Still too early to tell, but down the road, the impact of having a good mailing list will be enormous! Read full review Gives us the ability to track the popularity of content in our email as well as who has read the content. The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication. The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe. Helps our company to be more transparent and communicate more effectively. Read full review ScreenShots