MailerLite - The Best Email Marketing Tool Available For Bloggers & Small Business Owners
February 27, 2022

MailerLite - The Best Email Marketing Tool Available For Bloggers & Small Business Owners

Angel Strunk | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailerLite

I use MailerLite to address 90% of my email marketing needs for my business including:
Building beautiful signup forms to embed on my website.
Popup forms for exit intent.
Create and deliver on-brand, interactive email newsletters.
Email list segmentation.
Email automation for delivering lead magnets and nurturing subscribers.
Sales funnels for my coaching business.
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
  • Integration with the WPForms plugin is missing, forcing me to use a second email provider.
  • After switching to MailerLite a few years ago, I have had open rates as high as 42%.
I've researched over a dozen and used a few different email marketing services (I have several websites using email marketing) and have yet to find an email marketing tool offering automation workflows in the free version of the product. Others almost force you to purchase a paid plan before you even have your first subscriber or have had a chance to build your list. I love that MailerLite offers so many premium features to everyone, and then blows them away with such a user-friendly experience that there's never a reason to switch to another provider. Kudos to MailerLite!!

Do you think MailerLite delivers good value for the price?


Are you happy with MailerLite's feature set?


Did MailerLite live up to sales and marketing promises?


Did implementation of MailerLite go as expected?


Would you buy MailerLite again?


MailerLite is perfect for bloggers, entrepreneurs, and small business owners that are new to email marketing or that have a small list. Then, they seem to grow right along with your business so that your emails are always on point.

MailerLite Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Not Rated
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Email Previews