MailerLite - ideal for consultants and service providers
June 17, 2025

MailerLite - ideal for consultants and service providers

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailerLite

I'm an Email Marketing Strategist and I use MailerLite for my own emails and that of several of my clients. MailerLite has a lovely, modern feel. The design editor is so easy to use, the forms and landing pages are beautiful and the support from the team is excellent. Highly recommended.

Pros

  • Design
  • ease of use
  • Support

Cons

  • Segmentation - I think there is huge scope to allow users to go much deeper in their segmentation. I would like to see Time Engaged, rather than Time Inactive.
  • Having to manually create automations for products bought from an online store is frustrating.
  • Automations starting with segments.
  • Makes sending emails easy so more inclinded to send an email.
I moved to Constant Contact from MailerLite as the reporting and segmentation was deeper. But the editor and the lack of decent forms and landing pages soon brought me back to MailerLite.

Mailchimp got too expensive.

I've tried Klaviyo and Omnisend from a client perspective. Both are superior to MailerLite for ecommerce businesses.

ActiveCampaign - it's ok but the design editor is old fashioned. Similar to Constant Contact. I actually found it quite confusing, all the things you can do with it - and that's coming from an Email Marketer.

Do you think MailerLite delivers good value for the price?

Yes

Are you happy with MailerLite's feature set?

Yes

Did MailerLite live up to sales and marketing promises?

Yes

Did implementation of MailerLite go as expected?

Yes

Would you buy MailerLite again?

Yes

Well suited for consultants, service providers and coaches. Also suited to those with a small catalogue of products, say less than 10.

Less appropriate for ecommerce businesses - I would always recommend Omnisend instead (sorry).

MailerLite Feature Ratings

WYSIWYG email editor
10
Dynamic content
6
Ability to test dynamic content
5
Landing pages
10
A/B testing
7
Mobile optimization
9
Email deliverability reporting
5
List management
10
Triggered drip sequences
8
Standard reports
9
Email Previews
9

Using MailerLite

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Convenient
Feel confident using
Familiar
Slow to learn
  • Email Design Editor
  • Automations
  • Landing Pages
  • Forms
  • Selecting Groups or Segments before sending an email
  • Automations for ecommerce

Comments

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