MailerLite

Score8.8 out of 10

173 Reviews and Ratings

What is MailerLite?

MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month.

MailerLite enables users to:

Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable templates are available to get started.
Sell more and keep more revenue - Sell digital products, set up paid newsletter subscriptions, and manage 1-1 or group bookings (all with 0% commission fees). You can replace 3rd-party tools to save on costs and keep your data in one place.
Advanced automations - Build out sales funnels and automated customer journeys with multi-trigger automations, behavior-based segmentation, and dynamic content. With Bookings, you can sync Google/Outlook calendars and trigger behavior-based sequences so your clients receive relevant info the moment they schedule.
Gather data to support decisions - Campaign performance metrics like sign-up sources, link clicks, open rates, and click-through-rates, to understand what performs best. A/B and multivariate testing is available to fine tune strategy.

MailerLite can be tried free for 14 days, and customer support is available 24/7.

Categories & Use Cases

Media

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.

Screenshot of automations for every subscriber journey

Screenshot of the MailerLite landing page builder

Screenshot of some of the over 150 templates available

Screenshot of where to find MailerLite's integrations

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Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.

WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 8.4
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.4
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7

Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.6
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 8
Custom reports
Users can create custom reports.
Category average: 7.3

Mark Hedley View profile

Co-Founder | COO at adeus (1-10 employees employees)

Use Cases and Deployment Scope

This is what GREAT customer support looks like!!!

We're an early stage tech startup and we use MailerLite for email campaigns, automations, and to create custom landing sites for our clients. It's great, does everything we need it to, is easy to use, and provides a lot of value for us. I had an issue with one of the landing sites. Behaviour I had not see on other sites we have created. So I raised a 'ticket'. Yes, the dreaded blackhole of customer support...some good...some not. Usually the bigger the company, the blacker the hole.

Not only did [...] from MailerLite respond to me quickly - on the weekend - but she gave me some targeted instructions based on my issue, and she asked me the right questions. Unfortunately that did not resolve the issue, so she had a look into the site itself.She discovered the issue, and instead of just emailing me to give me instructions on how to remedy it...she edited it for me. She knew it was a live site, and she knew that the fix I put in place was a bit clunky, so she fixed it for me and pushed it live. That's exceptional.

So thank you [...] and well done MailerLite for your customer support processes. We're using this as an example of what great looks like for our team.

Pros

Incredibly responsive
Friendly customer support
Inituitive and great value

Cons

The editor works great in Chrome but not as good in Safari sometimes

Return on Investment

It helps us be very responsive to our customer needs
It helps us create and maintain strong customer relationships
It reinforces our brand

Usability

Alternatives Considered

Intuit Mailchimp

Other Software Used

Product Fruits

Lori Collins View profile

Associate Broker in Sales at JL Collins Publishing (1-10 employees employees)

Use Cases and Deployment Scope

I am an author and I depend on MailerLite for all of my newsletter mailings with my subscribers, to maintain my subscriber lists and they also provide a payment portal to sell my books directly. I recently had some questions regarding the payment portal and needed the help of their support staff. [...] was exceptional and extremely helpful. I highly recommend MailerLite to anyone looking to find a well established company to support them.

Pros

Newsletter production and mailing
Subscriber maintenance and upkeep
payment portal
Automations

Return on Investment

I have been able to grow my subscriber base to over 2000 in 9 months

Usability

Alternatives Considered

ConvertKit and Mailchimp Transactional Email (Mandrill)

Dave Freeman View profile

Owner/Founder in Sales at It's Not What You Think (1-10 employees employees)

Use Cases and Deployment Scope

I would highly recommend paying the extra for the live chat support. The service is great and is brilliant for managing your stress level when you aren't quite sure what you have done 😂.Utkarsh was brilliant today after I made a right mess of things... thanks Utkarsh

Cons

It's difficult sometime to understand what the options are when creating automations, some of the language is unclear.

Return on Investment

My opening rates are good and click through are all very positive vs the advice and benchmarking... however, I don't get a lot of inbound enquiries... so perhaps it's my marketing that is the issue.
It is however a great way to keep a large number of potential customers WARM

Usability

Verified User

Consultant in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

I'm an Email Marketing Strategist and I use MailerLite for my own emails and that of several of my clients. MailerLite has a lovely, modern feel. The design editor is so easy to use, the forms and landing pages are beautiful and the support from the team is excellent. Highly recommended.

Pros

Design
ease of use
Support

Cons

Segmentation - I think there is huge scope to allow users to go much deeper in their segmentation. I would like to see Time Engaged, rather than Time Inactive.
Having to manually create automations for products bought from an online store is frustrating.
Automations starting with segments.

Return on Investment

Makes sending emails easy so more inclinded to send an email.

Usability

Alternatives Considered

Constant Contact, Intuit Mailchimp, Klaviyo, Omnisend and ActiveCampaign

Other Software Used

ThriveCart, Divi, Canva, Stripe Billing, Moxie, Airtable, Zapier, MailerCheck

Verified User

Professional in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

MailerLite is literally the FIRST mail platform that helped me generate revenue. I was with the chimp for years and found it extremely frustrating. I love the support I can get to walk me through an issue. And I've finally nailed how to navigate the interface, not that its difficult, I just don't necessarily like to read instructions. So I appreciate the "at my fingertips" support.

Pros

I like the groups, so i can specifically target people i want to market to.

Cons

As with all AI the bots make mistakes. They need updating, cost me several hours in production time.

Return on Investment

So excited to have made my first email sales today using MailerLite.

Usability

Other Software Used

Dubsado, WordPress, WooCommerce

MailerLite

What is MailerLite?

Categories & Use Cases

Media

Key Features

Top Performing Features

WYSIWYG email editor

Email Previews

Email deliverability reporting

Areas for Improvement

Ability to test dynamic content

Dashboards

Custom reports

Reviews

Use Cases and Deployment Scope

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Use Cases and Deployment Scope

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Use Cases and Deployment Scope

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Return on Investment

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Use Cases and Deployment Scope

Pros

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Other Software Used

Use Cases and Deployment Scope

Pros

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