MailerLite Reviews

29 Ratings
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Score 8.6 out of 100

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Reviews (1-10 of 10)

Anonymous | TrustRadius Reviewer
February 10, 2020

Great features, easy-to-use interface

Score 10 out of 10
Vetted Review
Verified User
Review Source
I use MailerLite for email marketing. It allows me to segment lists and retarget when needed. It's also the most cost-effective solution, so I recommend it to all of the small businesses that I consult for.
  • User interface.
  • Step-by-step tutorials for non-marketing users.
  • Nothing I can think of. They are a 'lite' suite of products. You get only what you really need.
Best suited for users whose area of expertise is not email marketing (as in, someone whose job is not solely email marketing.) MailerLite gives you the information you need for effective email marketing, without having to spend a lot of time 'learning' what to do. Put in comparison, it's like going to a physical therapist when you are injured. You just do what they tell you to do, and you get better, but you don't have to take an anatomy class or have any of that knowledge in order to perform the exercises they give you and get results.
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Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer
July 31, 2019

A must-have marketing tool for small businesses

Score 9 out of 10
Vetted Review
Verified User
Review Source
MailerLite is an email management marketing and automation system that we have used over the last two years to help us gather leads and communicate with our email list. It has helped us to create landing pages, pop-ups and embed forms that we were able to use on our website as well as on social media.
We have been able to use Mailerlite tools to promote our digital freebies, online events such as seminars and webinars as well as launching new courses. It is one of our favorite go-to automation tools to help delivery email marketing campaigns, schedule newsletter releases as well as drip 5-10 day online challenge.
  • What MailerLite does really well is providing small businesses on small budgets the opportunity to create attractive and easy peasy landing pages without breaking the bank.
  • MailerLite over the last year has really stepped up its game by integrating with popular third-party tools to help small businesses work smarter by creating automated systems and processes.
  • Their online educational webinars and training videos have improved tremendously in helping to educate small business owners on how to use email marketing more effectively.
  • Although they have started working with popular third-party tools there is major room for improvement. Due to them not being on the list of integrated tools for some very well known CRM's it has been difficult to fully use MailerLite for all our online email management systems.
  • They have a great selection of landing page templates that work well for new business start-ups but unfortunately they have yet to be added to in the two years since I switched over. This is an area I hope they plan to improve, whether it be only available on pro plans, it's just time to add to that library.
  • The other major part I hope Mailerlite can improve is the option to upload and store PDF's and videos instead of having to link to outside sources.
MailerLite is well suited to small businesses without the funding or skills to hire an email marketing specialist. Even if you have zero IT or email marketing knowledge, you can truly learn how to run your very own email marketing campaigns and get something sent to your email list within minutes. If you're a business looking to integrate with various online tools you may find that MailerLite has its limitations and may not be recognized by some of the top digital tools on the market. So it's very important to check the list of partners that work well with the tools you plan to use for any of your digital campaigns.
Read Ayo Bamgbose, Assoc CIPD, MSc's full review
Elizabeth Pampalone | TrustRadius Reviewer
January 22, 2019

Make "Lite" work of email Marketing with MailerLite

Score 10 out of 10
Vetted Review
Verified User
Review Source
I use MailerLite in my business as a marketing professional. My day to day includes sending emails via Mailerlite to my vast list about upcoming events and RSS feeds for my blog posts. I also recommend it to my clients and colleagues, many of which have moved from more expensive and limited platforms to MailerLite.
  • Automation -- it is easy to learn, and it makes sense the way the flow chart looks.
  • RSS feed emails -- gives a great representation of my blog posts in email form for my subscribers
  • Video Gifs -- I love this feature more than I can say. They make a gif of your video when you embed a youtube etc link! It makes my emails so much more interactive!
  • They are moving more toward a similar price structure as the "other" guys... however, they are still the best :-D
  • Heatmaps would be a great feature (not link analytics, they already have that!)
It is easy to learn and great for small business owners.
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Abigail Nwaocha | TrustRadius Reviewer
December 03, 2018

A+ Design Capabilities, Easy to use, Export Newsletter as PDF

Score 7 out of 10
Vetted Review
Verified User
Review Source
I use MailerLite for an Architecture company.

1) To send bi-monthly newsletters to our mailing list

2) To send bi-monthly in-house newsletters to the rest of the team

3) To create sharable pdf brochures showcasing our past/current projects. These "brochures" light and the images are clickable linking to the projects on our websites, this way when sent to clients/potential clients on WhatsApp they can know more about us without having to go to our website.
  • It's easy to create newsletters that look good both on desktop, tablets and on mobile.
  • This might not be a big reason for most people, but I love their design capabilities and how easy it to create sections within a newsletter, I also like how some templates allow you to have a button attached to an image. I also love the various "heading" for the newsletter where I can choose to have my logo at the beginning of the newsletter, the logo, and the company name, or just the company name.
  • I like how I can have the logo aligned to the left or center. Compared to MailChimp the design capabilities are more impressive.
  • It was surprisingly easy to connect Mailerlite to my domain, the verification process was smooth, I'm not sure if it's this way for everyone or because i had done the same with MailChimp so it was easy for me.
  • Unlike the newsletter design, their landing page design leaves much to be desired. More templates would be great as well.
  • My emails kept going to the spam folder, I contacted support and was told it's an issue they working on as they had been blacklisted (or something like that). This was such an issue that even my internal newsletters sent to the team went to their spam folders.
  • On outlook (desktop app), my newsletter rendered differently, specifically the "featured image" element. Instead of appearing as one large image, the images appeared as a grid, with nine images of the same image taking the space instead of one large image.
MailerLite is great for simple newsletters and for converting your newsletters to sharable .PDF's. It's definitely not the best option for landing pages. Since it has limited design capabilities. Unless your landing page is a simple one with one large image some text and fields for name, email etc.
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Katie McKinlay | TrustRadius Reviewer
May 17, 2018

MailerLite is great for all email communication needs!

Score 9 out of 10
Vetted Review
Verified User
Review Source
Our HR department is the primary users of Mailerlite. We use it to send out company emails and keep our employees informed about company events.
  • Email analytics is fantastic because it helps us know who in the company is reading our emails and who we need to add/reach out to so they get the communication.
  • The ability to customize the font/color/design of the emails makes them fun and engaging for people to read!
  • The ease of use for creating emails and formatting them is fantastic. We like the consistency and the ability to re-load a specific design.
  • Some of the text formattings are difficult to use. It bumps text to another line and frequently staggers one column from another.
  • When adding a new textbox, picture, etc., it starts out at the bottom of the email. Depending on how much content there is, it's difficult to move sections so they go from the bottom to the top.
  • Picture editing could use improvements. Cropping a picture changes its resolution and any sort of editing can mess up the original photo you uploaded.
MailerLite is fantastic for anyone who is looking to send emails to a lot of people and gather data and analytics of who has read the email, clicked on links, etc. It works well on a company base as well as an individual contractor base.
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Akram Hasan Sharkar | TrustRadius Reviewer
January 19, 2018

Best For List Building

Score 8 out of 10
Vetted Review
Verified User
Review Source
I am not a current user of Mailerlite and I used this service for 4 years. It was a great kickstart for our small business. It was very easy to maintain subscribers, easy to send campaigns or track activities to improve the next campaigns. Since the day we learned about email marketing and how important it can be. We kept looking for a solution which doesn't have lots of hassle for a startup business. Then we found Mailerlite, we started with FREE 1000 subscribers. They had many email templates to offer and easy to modify with our needs. Within 2 years we had to upgrade their top subscription package that time.

Unfortunately, our list grew up and we need more API accessibility and Mailerlite had limited service to offer. Then we migrated to another service, but now they have most of those services available which was the reason we moved away. Bottom line, Mailerlite is a very easy to work with email marketing service. And very helpful for startup businesses.

  • They had various ways to get subscribers on your email list.
  • Drag and drop email editor with fancy email templates.
  • Email campaign tracking and AB testing.
  • Limited API accessibility
This will be a great choice for startup businesses ready to launch their first email campaign or build their first subscriber list. It's not transactional email, so you can't use this for other purposes.
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Ryan Kane | TrustRadius Reviewer
April 19, 2018

Mailerlite - a great way to market to your customers

Score 8 out of 10
Vetted Review
Review Source
My clients use Mailerlite to send emails, create landing pages, and set up workflows. It helps them reach their consumers. I set them up on the platform and help them develop segments using it, which helps them communicate clearly to their target audiences. As such, they are able to fully build out their audiences and strategically target them.
  • Segments
  • Workflows
  • Email customizations
  • Faster loading times to new subscribers
  • More landing page customizations
  • Easier HTML coding of emails
For small businesses which specific target populations it is most appropriate. Least appropriate in an e-commerce setting, as its options here are very limited.
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Giedre Aleknonyte | TrustRadius Reviewer
April 18, 2017

The best hidden gem for starters!

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Mailerlite to manage our own subscribers coming from our website/blog/Facebook business page.
  • Ease of use/no learning curve
  • Affordable for starters
  • Various integrations with other apps
  • Would like to see even more integrations in the future
Mailerlite is easy to learn and use, yet flexible enough if you need more complicated scenarios like custom segmentation.
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Casey Gerringer | TrustRadius Reviewer
September 09, 2015

Why Mailerlite Rocks

Score 7 out of 10
Vetted Review
Verified User
Review Source
We used Mailerlite to send out mass emails to people who had subscribed to our email list. They would be about upcoming events, promotions, etc. Everyone at my agency knew how to use Mailerlite.
  • Mass content
  • Easy to use
  • Fun to do
  • Sometimes not mobile friendly
It's well suited for people who have subscribed to your own mailing list.
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Anonymous | TrustRadius Reviewer
May 03, 2018

Good, but not perfect

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use it for marketing purposes, we send mass emails and keep our subscriber list within the software.
  • I like the fact that you can import as many subscribers as you want and it only starts counting them towards your paywall when you send emails.
  • Customer service is pretty good. MailerLite has a live chat option, get my queries sorted quickly.
  • Designing emails are easy as MailerLite provides easy drag and drop tools.
  • The software can be a bit slow or become stuck when importing contacts.
  • Their website is down from time to time.
Well suited - send mass emails, sign up subscribers, collect email addresses.
Less appropriate - anything that is not related to email marketing or sending mass emails.
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MailerLite Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (10)
Dynamic content (10)
Ability to test dynamic content (8)
Landing pages (9)
A/B testing (7)
Mobile optimization (10)
Email deliverability reporting (10)
List management (10)
Triggered drip sequences (9)
Dashboards (1)
Standard reports (10)
Custom reports (1)

About MailerLite

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns.

Connect with your audience on a human level using features like a drag & drop editor, landing page builder, automation tools, pop-ups, surveys, templates, e-commerce tools, campaign reports, A/B testing, segmentation, abandoned carts, and more.

In addition, their integration list continues to grow with the most popular software tools including WordPress, Zapier, Shopify, PayPal and WooCommerce.

MailerLite provides educational content like monthly webinars, product tutorials and email marketing guides to ensure that your business succeeds. They also offer 24/7 exceptional customer support and a forever free plan.

Categories:  Email Marketing

MailerLite Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences
Reporting & Analytics Features
Does not have featureDashboards
Has featureStandard reports
Does not have featureCustom reports
Pre-Send Testing Features
Does not have featureURL Validation
Does not have featureLink Tracking
Does not have featureImage Validation
Does not have featureInbox Display
Does not have featureEmail Accessibility Tools
Does not have featureSpelling and Grammar Check
Does not have featureSpam Testing
Does not have featureEmail Previews
Does not have featureAssign Reviewers
Does not have featureEmail Version Control
Does not have featureTask Lists
Does not have featureReview Status Updates
Additional Features
Has featureBuilt-in Photo Editor
Has featureFile Manager
Has featureSubscribers Group Exclusion
Has featureiPad Subscribe App
Has featureHTML Editor
Has featureAuto Resend
Has featureClick Maps
Has featureDeliver by Timezone
Has featureEmbedded Forms
Has featureRSS to Email
Has featurePop-up Subscriber Forms
Has featureLanding Page Builder

MailerLite Screenshots

MailerLite Integrations

Workplace by Facebook, WordPress, Zapier, Shopify, WooCommerce, Squarespace, Thrive, PieSync, Landingi, OptinMonster, Privy, Gleam, Kickbox, Bounceless, ConvertPlug, Workplace by Facebook (Formerly Facebook at Work), Instafreebie, Ninja Popups, Carrd, Upscribe, BookFunnel, Sumo, MiloTree, ConverPlayer, SendOwl, Bloom, CreateForm, WP Subscribe Pro, MailOptin, EasyStore, MailMunch, Zotabox, CouponCarrier, SyncSumo, Gravity Forms

MailerLite Competitors


  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No
EditionPricing DetailsTerms
Medium Size Business$17560000 subscribers
Large Size Business$400180000 subscribers

Forever Free plan up to 1,000 unique subscribers.

MailerLite Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

MailerLite Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar

MailerLite Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows, Mac
Mobile Application:No
Supported Countries:Global
Supported Languages: English