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MailerLite

MailerLite

Overview

What is MailerLite?

MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to…

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Recent Reviews

TrustRadius Insights

Users have commended MailerLite for its user-friendly interface, making it easy for them to quickly adapt to the software for their DIY …
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Highly recommend MailerLite!

10 out of 10
July 19, 2023
I use it every day in my organization to send communication to my readers. It is very simple and easy to use and helps me get the job done …
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MailerLite supports its users.

10 out of 10
April 12, 2023
I use MailerLite for newsletters. When I have encountered a difficulty, I have reached out to MailerLite support and always received the …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • Email deliverability reporting (45)
    8.1
    81%
  • List management (46)
    8.1
    81%
  • WYSIWYG email editor (43)
    7.0
    70%
  • Standard reports (45)
    6.3
    63%

Reviewer Pros & Cons

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Pricing

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Forever free plan

$0

Cloud
1,000 subscribers

Growing

$10

Cloud
per month 3 users

Advanced

$21

Cloud
per month Unlimited users

Entry-level set up fee?

  • $10 2500 subscribers
    Optional
For the latest information on pricing, visithttps://www.mailerlite.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $10 per month
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Product Demos

MailerLite

YouTube

Mailerlite's landing page builder demo

YouTube

A Quick Demo for Integrating Your MailerLite Account With Clearout

YouTube

MailerLite Review & Demo: Affordable Email Marketing Solution?

YouTube

Mailerlite's website builder demo

YouTube

MailerLite and Zapier email marketing integration demo

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.7
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.1
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

6.7
Avg 8.5
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Product Details

What is MailerLite?

MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with an audience using advanced targeting, automations and surveys. It integrates with Zapier, Stripe, WordPress, Shopify and other tools and platforms. MailerLite offers a Forever Free account including 24/7 support and a 30-day premium trial.

MailerLite Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports

Pre-Send Testing Features

  • Supported: Email Previews

Additional Features

  • Supported: Drag & Drop editor with AI generator
  • Supported: Third party integrations

MailerLite Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Drag & Drop editor with AI generator

MailerLite Video

Quick start MailerLite tutorial - How to start sending the first newsletter

MailerLite Integrations

MailerLite Competitors

MailerLite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

MailerLite starts at $10.

Mailchimp, Constant Contact, and GetResponse are common alternatives for MailerLite.

Reviewers rate Email deliverability reporting and List management highest, with a score of 8.1.

The most common users of MailerLite are from Small Businesses (1-50 employees).

MailerLite Customer Size Distribution

Consumers20%
Small Businesses (1-50 employees)50%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)10%
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Comparisons

View all alternatives
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Reviews and Ratings

(116)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have commended MailerLite for its user-friendly interface, making it easy for them to quickly adapt to the software for their DIY music business needs. They highly appreciate the 24/7 user support provided by MailerLite, as it ensures that important deadlines are not missed and technical problems are promptly addressed. The automations and triggers offered by MailerLite have been highlighted as important features that help improve efficiency and better serve customers with specific needs. Additionally, users value how MailerLite can cater to multiple subcategories within the music industry, allowing them to manage each business individually within their larger organization. The platform is particularly valuable for providing information to customers, such as product launches and promotions.

Design Features: Users have praised Mailerlite's design features, with many stating that it allows them to create campaigns that are on brand and highly customizable. Numerous reviewers have mentioned the ability to design newsletters using various blocks and attach buttons to images as standout features.

Zapier Integration: The Zapier integration has been widely appreciated by users for its ease of use in gathering data from multiple sources. Several reviewers have mentioned how this integration simplifies their workflow and saves time by automating tasks.

Email Deliverability Tools: Many users have found features like DKIM and Domain Validation provided by Mailerlite helpful in improving email deliverability. These tools ensure that emails sent through the platform reach recipients' inboxes effectively.

Limited API accessibility: Some users have mentioned that Mailerlite has limited API accessibility, making it difficult for them to integrate the software with other tools or platforms.

Difficulties in setting up drip campaigns and triggers: Several users have found the process of setting up drip campaigns or triggers for certain emails to be time-consuming and complex. They feel that there could be improvements in terms of ease-of-use and user-friendliness.

Lack of integration with WPForms plugin: Users are disappointed by the lack of integration between Mailerlite and the popular WPForms plugin, which forces them to use a second email provider. They suggest adding this integration to streamline their workflow.

Users commonly recommend MailerLite for its ease of setup and integration with websites and landing pages. They appreciate the customer service and user-friendly interface provided by MailerLite. Users suggest trying MailerLite for 12 months to gain insights and improve marketing efforts. They find MailerLite to be a great value for money, particularly for beginners or businesses with a small number of subscribers. It is advised to check if your integrations are supported before signing up for MailerLite. Users express trust in the security and reliability offered by MailerLite. The tutorials provided by MailerLite are recommended for learning how to use the platform effectively. Users encourage others to switch to MailerLite for its ease of use, powerful features, and professional quality. They recommend MailerLite for combining and automating email lists. Users describe MailerLite as a phenomenal product with an affordable price tag and excellent support. Giving MailerLite a try is suggested by many users.

Attribute Ratings

Reviews

(1-25 of 51)
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Score 10 out of 10
Vetted Review
Verified User
I use it every day in my organization to send communication to my readers. It is very simple and easy to use and helps me get the job done efficiently.
  • Customer Service
  • Ease of Use
  • Affordability
I recommend MailerLite for anyone who needs an email service to communicate with their customers/clients.
Score 9 out of 10
Vetted Review
Verified User
Our business is a caravan park with sites and cabins. We need to improve our sales, increase our guest visits. I am learning to use MailerLite to use Lead Magnets and automation to involve guests (new and repeat) and keep them updated and involved in the business. I need to establish closer links with my guests, nurture them and encourage them to stay. The problem is guests receive so much information. They have many options on places to stay, so I need to communicate our points of difference to them.
  • Clear layout
  • Excellent support on Chat with paid version - well worth it for a learner like me
  • This is my first day, so it would be unfair to state anything at this stage.
Being such a new starter it is hard to give specific examples.
I have setup a Lead Magnet and a Workflow.
The language and examples are very clear.
Joanne Lazzaro | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use MailerLite for all my email campaigns to my fan base, students and professional colleagues. It has very robust features even at the least expensive price point, and the drag & drop editing is user friendly. The learning curve is short - which very important for the DIY music business! And if there's a technical problem, their user support is 24/7, fast and from a live person, so important deadlines don't get missed. So far I'm pleased that I chose them over some other more well-know email campaign services.
  • Easy to use their editing interface
  • Easy to manage email lists (import, export, edit on the fly)
  • Fast, live customer service via email
  • Adding additional admins was buggy
  • 2FA requires the use of a 3rd party app (instead of using your mobile number)
Easy to learn to use, and customer support is fast when you need it. Works great for "small business/ indie musician" mail campaign business needs. It complies with the recent laws (in the USA and Europe) regarding customer contact privacy, and provides "easy unsubscribe". Some aspects of account administration (adding new admin users, and setting up 2FA) are a little buggy (I've been told they are working on this).
Will Soprano | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use MailerLite to send a variety of marketing messaging; from newsletters to product, brand, etc. But maybe most importantly are the automations and triggers; these enable us to better serve our customers with specific needs and help improve efficiency within our organization.

Our biggest problem in communications is that we serve multiple subcategories within the music industry, and each of these are managed as singular businesses within our larger org chart. MailerLite is invaluable in that regard; we can serve each of these singular businesses within our org and their customers and also our fans at large.
  • Customer Service!!
  • Easy drag and drop editor (really clean design)
  • Help us send messaging while maintaining good email standards
  • Automations and Triggers
  • Form HTML output could be cleaner and shorter
  • Form design could be more editable
  • Landing pages could deploy through proxy to appear as our domain
They're great for newsletters .. I think this would be the perfect fit for a solopreneur / contract worker. They're really good at segmenting larger audiences - and as a result, triggers and automations MailerLite definitely could improve their form's HTML snippets + editability. So if you can't design a better form / page for your form then you're going to be lacking a little bit.

Also if mobile is super important for you, then you'll be able to hide sections on mobile but you can't change how they are stacked on mobile.
Gen Edwards | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use MailerLite to send automated emails, email campaigns, and to create Stripe-integrated landing pages from which to sell products/services
  • Creates landing pages
  • Sends automated emails
  • Sends email campaigns to my email list
  • I have definitely had difficulties, both in the past and currently, with the Stripe integration withing MailerLite - getting it to work properly.
As previously - email automations, landing pages, email campaigns. I'm not great at tech and I find MailerLite relatively idiot-proof, plus the support function/team has always been really good.
Ebony McKenna | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
For ages I've been trying to find a way to sell ebooks directly from my website. Turns out, MailerLite had the easiest option of $10 per month through their partnership with Stripe.<br>I already use Mailer Lite for my regular author emails, so this was a huge help to add one small add-on.<br>I still made a little hash of it, but with one email, Denise from Mailer Lite sorted me out and fixed the broken link. Took maybe 10 minutes? Outstanding customer service.<br>Thank you.<br>Ebony
  • Easy to build emails
  • Provides a platform to sell digital downloads like ebooks - that then sends a link to the purchaser to download their preferred format.
  • It would be awesome if Mailer Lite or Stripe could store the ebook files on site instead of then needing to be stored elsewhere, like an author's website/story0rigin/Bookfunnel.
Very easy to use, and they have helpful tutorial videos too.
Score 1 out of 10
Vetted Review
Verified User
Major red flag with this company. If you read the Terms of Service, they do not provide refunds due to functionality. That means if you sign up and it does not work properly, they still not bother refunding you. I've attempted to obtain a refund several times due to poor email deliverability and they just simply stand by their "Terms of Service". They do not actually care that they take your money and do not provide you with a service that works. I am also forced into upgrading my plan to continue using it. Customer service just gives you the standard answer and does not actually take the time to listen to your needs. Steer clear of this company. Unfortunately, I was warned by using MailerLite before but I thought I would try it due to its cheaper plans. But this is clearly where you get what you pay for (not much at all).

"We do not refund any unused or partially used plans (monthly or yearly) when you did not use or partially used the Services, and/or forgot to cancel your plan, and/or if you canceled immediately after your credit card was charged for the new billing period. A refund will not be applied if you purchased a wrong monthly/yearly plan (even by mistake), and/or decided to cancel your subscription after the purchase because of functionality."
  • Easy to set up
  • Listening to customers
If you have a very small company with not many emails to send and not really care if your customers actually receive them. Also, if you don't care that they take your money and if it doesn't fit your needs that you are ok to walk away without getting a refund.
Score 10 out of 10
Vetted Review
Verified User
I use Mailerlite to send out weekly newsletters to my readers. The tool is easy to use, produces a lovely result, and gives me lots of flexibility. If I ever have issues, their technical support is amazing. Very responsive and knowledgeable, and my issue is typically resolved in a very short period of time. Love them!
  • Newsletter creation
  • Newsletter distribution
  • Can't think of anything at the moment.
I use Mailerlite to send out weekly newsletters to my readers. The tool is easy to use, produces a lovely result, and gives me lots of flexibility. If I ever have issues, their technical support is amazing. Very responsive and knowledgeable, and my issue is typically resolved in a very short period of time. Love them!
Camilla Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We have migrated clients from other platforms to MailerLite with much success. Our clients have been happy because they're able to navigate the platform easily. The data reporting is great and integration is seamless. We are currently launching and were using another all-in-one platform but there were too many problems getting it to work. In the end, we ended up using MailerLite to create our website and it's been great! The best part is MailerLite just saved us $200+ on SSL alone - mind blown!
  • Integration
  • Reporting
  • Landing pages
  • Email marketing
  • Customer service
  • More granular logic for automations
  • Automations that don't kick-out a subscriber because the send date has past
Intricate automations might not be the best for MailerLite but it's also robust enough to take on some complicated workarounds. The integrations are simple and if I have trouble, I can always bounce it off their awesome tech support team.
Maddie Wharton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I am an avid MailerLite user! I work at a boutique marketing agency and we recommend MailerLite to all our clients, so I have loads of experience using this platform. I've used other competitors in the past, and MailerLite is by far the best option. I love the interface, it's super user-friendly. Clients love that it has a high sender reputation and almost always hits the inbox. Above all else, the customer service is outstanding. I use that chat feature, more than I'm sure they'd like. Joseph is usually the one who has to answer all my questions and he's fantastic. Thank you for all your help! I can't recommend MailerLite enough. I am a user for life.
  • User-friendly interface
  • Chat support
  • Design features
  • There are some glitches sometimes - for example when you download the PDF the colors aren't the same.
  • My team has had issues with needing to know who imported subscribers or sent a campaign and not being able to access that information.
MailerLite has been great in nearly all scenarios.
Score 10 out of 10
Vetted Review
Verified User
I just started using MailerLite, but I wanted to leave this review because the product and service have been GREAT so far. I have used other autoresponders in the past, but this one seems to be different for me. I find it to be very intuitive, efficient and it easily integrates with other products I use to build my online school. I also want to thank the for the kind and quick responses I have so far received when I've encountered a question or difficulty. I am loving mailerlite.
  • Easy to use and setup email campaigns
  • Integrates easily with other platforms
  • Easy to understand the reports
  • Sends you alerts to let you know when something in the setup needs attention
  • Perhaps more explanatory videos. For visual people like me, those work really well. That way we wouldn't need to bother the support team so often 😉
Great for new business who are on a tight budget to start seeing results with their email marketing. This tool works really well!
Louis Corneloup | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I'm using Mailerlite for my project, Dupple (<a href="https://dupple.com">https://dupple.com</a>), and we manage newsletters so we needed a good and cheap solution for this. They have several features I really like such as the ability to segment my users based on some criterias I chose. Another nice "feature" is the fact that they are super cheap compared to their competitors
  • Customer Service
  • Features
  • Documentation
  • Some parts of the documentation are outdated or not clear
I'm using Mailerlite for my project, Dupple (https://dupple.com) and I was having troubles using Mailerlite's API. After 2 days working on this, I decided to reach out to their customer service.Though I'm still a free account user, they reviewed my code and were super helpful to help me make things work.This is the first time I have such a great experience and I will definitely get the paid version at the end of the trial.
Roberto Quezada | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Mailerlite has a really easy and friendly plataform to upload and organise databases, and mostly to diagram really clean and responsive emails. It does also offers an excelent dashboard to follow the results of your campaigns, and great deals on pricing to maximise its features.
  • Database organization
  • Clean and clear templates
  • Easy to understand and practical dashboards
  • Great pricing deals
  • Issues on sudden account investigation or "level changes"
  • Better explaining concept differences between Groups and Segments
It is a great mailing tool. Had been using Sendgrid for a long time, and found this one friendlier and more clear. However, I don't fully understand some decisions or communication regarding our database.
Score 10 out of 10
Vetted Review
Verified User
We use MailerLite to keep in touch with our email subscribers across a couple of genres; both fiction & non-fiction groups. It's super easy and they offer automations that enable us to develop 4-step onboarding welcome emails. Their support is personalized, quick, and top notch!

When our list exceeded the first 1000 subscribers, I was concerned that new subscribers would be turned away, but Mailerlite made it easy for us by automatically boosting our tier - completely seamless to our subscribers and keeping those floodgates open.

Their integrations are very easy to implement as well, so we can capture subscribers from our website or book promotion sites very easily. They provide a 'preview link' that we can easily send to book promoters to show that we did indeed send the group promotions out.

Highly recommend! SOOOO much better than our previous Mailchimp experience.
  • Integrations
  • Automations
  • Automatic tier increases
  • Not sure yet what could be improved...it's all working.
Great for growing businesses in need of an easy way to keep in touch with customers, with a need also for automation sequences such as a welcome sequence or onboarding / training sequences.
Score 10 out of 10
Vetted Review
Verified User
I use MailerLite for newsletters. When I have encountered a difficulty, I have reached out to MailerLite support and always received the answer I needed within a short amount of time.
  • Communicates same day as questions are asked
  • Provides videos for a person to learn to use MailerLite at their own speed
  • Sends screen shots with instructions for extra clarity
  • Examples of how to choose the wording in letter footers need to be clarified.
I know other writers who use MailerLite and since they are people I trust, I started using MailerLite. They offer a lot before anyone has to move to using a paid version, but I have compared their options and prices to other mailing companies and when I need to move to a paid level, I will. MailerLite support has been responsive and helpful when I have needed an answer to a question I could not find on their site or in their videos.
Mahtab Narsimhan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use it to send my newsletter out to subscribers regarding my latest books and other freebies. I've been using it for over 2 years now and am happy with it.
  • Excellent drag and drop function
  • Preview function
  • Can view subscriber activity
  • Very easy to use
  • Would like to have an app that integrates email address collection from Facebook ads directly into MailerLite
  • Mailchimp has zapier but I have to manually download subscribers and upload to MailerLite to kickstart the automated sequence
Easy to use
Great and prompt support
Easy and clear tutorial library
Score 10 out of 10
Vetted Review
Verified User
As an indie author, it is important to not only stay in touch with my readers, but to build a relationship that will grow my readership and fan base. I generally put on two newsletters per month—one the first and third Tuesdays—and encourage response and interaction. MailerLite has been helpful in that I am not that tech savvy but have access to multiple training videos and great customer service, both of which I have made use. I very much appreciate their help and have recommended MailerLite to other authors.
  • training videos
  • quick and considerate customer service
  • easy to follow lessons
  • vocabulary - sometimes it's not that I don't understand the concept, I'm just not familiar with the term you are using.
There are no hidden fees like I experience with a different company. MailerLite made the transition simple and easy. I really appreciated the training videos that have helped me try things beyond my comfort zone. And the speed and courtesy of the customer service staff is to be applauded. Bravo.
Mohsin Farooqui | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
We use Mailerlite for our website, landing pages, popups and email marketing.
  • Email Marketing
  • Website Builder
  • Landing Page
  • Popups
Very poor experience from the website builder and customer support. Have set up my website on their website builder thinking everything will be under one roof instead of managing multiple systems. Have set up my website and it was functional until yesterday. Spent hours & weeks setting up the website by myself. But, due to bugs in their website builder, my website home page content was completely erased and over-written by some other content from the page that I deleted long ago. The best part was, it took a lot of effort for me to make their technical support understand what's the issue, and failed to provide any estimated timelines for issue resolution. Being their premium customer (on an advanced plan), the experience working with their technical support was quite bad. Another issue was raised a few weeks back regarding canonical link redirection, for which the resolution hasn't been provided yet after multiple follow-ups. Dear Mailerlite team, if you say customer satisfaction is the top priority, then why your tech team is taking hours to resolve this severe issue because my business is impacted because of this delay.

Kris Gunnars | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
I signed up for MailerLite with the intention of using their API to add subscribers based on the actions they take on my website. For example, some users sign up for a newsletter, and others purchase a paid subscription. However, their API did not work for me. I followed their instructions exactly but got an error that prevented me from adding users. This means that the tool was completely useless for me, it simply did not work at all. I wasted many hours on setting it up initially and then unsuccessfully trying to fix this error. Unfortunately, their tech support was not helpful. And after 4 days of not receiving an answer, I canceled my account and requested a full refund. Now they aren't even responding to my request for a refund. I have done business with many companies online, I think this customer service is among the worst I have ever experienced. I have reverted back to my previous email service provider and I seriously recommend avoiding doing business with MailerLite, they are absolutely terrible and don't deserve your business.
  • Nothing
  • Customer service
  • API documentation
  • Integrity
I recommend avoiding them completely.
Ricky Dana | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
We were going to use it for internal announcements, however, during the preliminary testing, the company arbitrarily decided to terminate our account. They stated there was a TOS violation, which would literally be impossible as I had only sent it to myself and a testing email for internal use only.
  • Block Editing
  • Customer Service
  • Online Editor
  • Customer Service x2
We were going to use it for internal announcements, however, during the preliminary testing, the company arbitrarily decided to terminate our account. They stated there was a TOS violation, which would literally be impossible as I had only sent it to myself and a testing email for internal use only.
Philip Carino | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use it to nurture potential leads who will buy from my courses. First got drawn to their automated features which you cannot get from any other providers on a free plan. While free is limited, I eventually plan on scaling my business and when it's profitable enough, I surely will upgrade as it is worth it. Editing features in MailerLite is great, I have used their landing page features perfectly, and really love the segmentation. Their system also ensures that only legit and capable email senders are allowed to send out mass emails as they review each account carefully. That makes me feel secure that spammers are not allowed in their system. They even gave me freebies before I turned 1 year using them. They're a really cool company. Some feature wishes: better analytics for overall bird's eye view of reports (now this feature is per campaign only, and the dashboard report is still not very detailed).
Rating: overall A+
  • Automation is unlimited even if you're in the free tier.
  • You can have as much as 1,000 subscribers before upgrading with at least 12,000 generous free emails which rolls over monthly.
  • There's always their quick email support. To think I don't pay a single cent using their service yet, they have given so much value back to me already.
  • Detailed overview of reports with easy downloads of comparative analysis
  • Subscriber preferences (unsubscribe is per group only, people can't customize how often they want to receive emails etc.)
I think it's a really good product for nurturing, email broadcasts, and for everything in between.
Not sure if they'll be suited for high transaction emails (e-commerce).
Humberto Colmenares | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Hi, I'm Humberto Colmenares. I am the Director of Pedagogía Musical Activa. I use MailerLite to create my database of potential clients and it works perfectly. I can set up my conversion funnel through the easy implementation of your forms on my website created with WordPress. It's easy, it's secure and my emails never land in the spam folder. I love MailerLite and I recommend it because you can use it completely free. Try it today!
  • Free automations for any funnel you can think of.
  • Regular campaigns, A/B testing campaigns
  • You can easily create landing pages with its drag-and-drop editor.
  • Perhaps the creation of Workflows needs tutorials for those who are just starting out.
The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
Jacqueline Olmstead | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I gather email addresses in my social media to add to the drip marketing I have set up in MailerLite. It's really versatile and easy to use. I came to this company after ditching Mailchimp. I love it! The user interface for the time-sequenced email series is so easy to use and I love that you can create a template for the base email.
  • drip marketing
  • visual interface for the whole email segment/series
  • easy to read reports
  • learning resources
  • nothing to fix
  • I love this website
  • can't wait to grow and upgrade to paid services
Fantastic for smaller businesses when upgrading isn't necessary, building an email base. MailerLite offers to learn links to help teach us what will help us grow.
Score 10 out of 10
Vetted Review
Verified User
You hear a lot about the power of having an email list/newsletter. I used another provider for a few years, but the UI was so confusing and intimidating that it made producing a newsletter feel like a chore. I had heard a lot about MailerLite and decided to make the switch and boy am I glad I did. It's intuitive, easy to use and the customer service is responsive and helpful. It has simplified the newsletter process for me and made it a lot less stressful. I highly and enthusiastically recommend MailerLite.
  • User Interface.
  • Customer service.
  • Workflow management.
  • The workflows are pretty easy to manage, but the groups/segments can be a little confusing.
  • The use of affiliate links is clear as mud (I mostly blame the big retailer who shall remain anonymous for this).
  • Certain integrations with my website are a little clunky.
  • Would like to be able to integrate with my FB page, but apparently don't have enough followers. Kind of a bummer.
  • Would love to have a LinkChecker feature to check that my newsletter links aren't broken without having to check links manually.
Ease of use/UI and customer service.
February 27, 2022

Highly recommend!

Score 9 out of 10
Vetted Review
Verified User
I have been using MailerLite for a few years now, the support I have received from their team when running into problems has been impressive. Occasionally there are some glitches - I use automation and rules quite a lot sending out a variety of emails depending on the client selections upon subscription - there have been instances where the incorrect email has been sent, but somehow it always seems to correct itself... I can only assume that there have been changes in the background and bugs have cropped up... but they always get fixed without me having to do anything about it. Whenever someone needs a mailing system this is the one I recommend.
  • Keeps the history in perpetuity.
  • Easy to unsubscribe.
  • User friendly.
  • I'd like the ability to edit the email address.
Works very well when you need to send out bulk emails (Valentines, Christmas, announcements, newsletters).
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