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https://dudodiprj2sv7.cloudfront.net/product-logos/wt/Qx/JFE8SA75RA95.JPEGMailerLite is great for all email communication needs!Our HR department is the primary users of Mailerlite. We use it to send out company emails and keep our employees informed about company events.,Email analytics is fantastic because it helps us know who in the company is reading our emails and who we need to add/reach out to so they get the communication. The ability to customize the font/color/design of the emails makes them fun and engaging for people to read! The ease of use for creating emails and formatting them is fantastic. We like the consistency and the ability to re-load a specific design.,Some of the text formattings are difficult to use. It bumps text to another line and frequently staggers one column from another. When adding a new textbox, picture, etc., it starts out at the bottom of the email. Depending on how much content there is, it's difficult to move sections so they go from the bottom to the top. Picture editing could use improvements. Cropping a picture changes its resolution and any sort of editing can mess up the original photo you uploaded.,9,Gives us the ability to track the popularity of content in our email as well as who has read the content. The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication. The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe. Helps our company to be more transparent and communicate more effectively.,Less than 10,000,Join.me, Slack, GoToMeeting, SurveyMonkeyBest For List BuildingI am not a current user of Mailerlite and I used this service for 4 years. It was a great kickstart for our small business. It was very easy to maintain subscribers, easy to send campaigns or track activities to improve the next campaigns. Since the day we learned about email marketing and how important it can be. We kept looking for a solution which doesn't have lots of hassle for a startup business. Then we found Mailerlite, we started with FREE 1000 subscribers. They had many email templates to offer and easy to modify with our needs. Within 2 years we had to upgrade their top subscription package that time. Unfortunately, our list grew up and we need more API accessibility and Mailerlite had limited service to offer. Then we migrated to another service, but now they have most of those services available which was the reason we moved away. Bottom line, Mailerlite is a very easy to work with email marketing service. And very helpful for startup businesses.,They had various ways to get subscribers on your email list. Drag and drop email editor with fancy email templates. Email campaign tracking and AB testing.,Limited API accessibility,8,Mailerlite helped our subscriber list grow fast. Mailerlite helped us get paid users among our email list subscribers. Mailerlite was easy to maintain and send email campaigns. Mailerlite Autoresponder helped us get more paid users as well.,MailChimp, Vertical Response and SendGrid Marketing Email,25,000 to 100,000,B2C,SendGrid Marketing Email, Sendgrid Transactional Email, Sendblaster, Amazon Simple Email ServiceMailerlite - a great way to market to your customersMy clients use Mailerlite to send emails, create landing pages, and set up workflows. It helps them reach their consumers. I set them up on the platform and help them develop segments using it, which helps them communicate clearly to their target audiences. As such, they are able to fully build out their audiences and strategically target them.,Segments Workflows Email customizations,Faster loading times to new subscribers More landing page customizations Easier HTML coding of emails,8,Expanded our consumer targeting opportunities Enabled easier methods towards clients communications No negative,MailChimp and Constant Contact,250,000 to 1 million,Both,Instapage, MailChimp, CanvaGood, but not perfectWe use it for marketing purposes, we send mass emails and keep our subscriber list within the software.,I like the fact that you can import as many subscribers as you want and it only starts counting them towards your paywall when you send emails. Customer service is pretty good. MailerLite has a live chat option, get my queries sorted quickly. Designing emails are easy as MailerLite provides easy drag and drop tools.,The software can be a bit slow or become stuck when importing contacts. Their website is down from time to time.,7,We've received a few business leads from sending mass email campaigns. It's all been positive ROI.,MailChimp,Less than 10,000,B2B,Buffer, SlackThe best hidden gem for starters!We use Mailerlite to manage our own subscribers coming from our website/blog/Facebook business page.,Ease of use/no learning curve Affordable for starters Various integrations with other apps,Would like to see even more integrations in the future,10,It's enabled us to start growing our list for free It's saved us money on landing page software,MailChimp, ActiveCampaign and FreshMail,Less than 10,000,Both,Zapier
Windows, Mac
MailerLite
17 Ratings
Score 8.1 out of 101
TRScore

MailerLite Reviews

MailerLite
17 Ratings
Score 8.1 out of 101
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Reviews (1-6 of 6)
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Katie McKinlay profile photo
May 17, 2018

Review: "MailerLite is great for all email communication needs!"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Our HR department is the primary users of Mailerlite. We use it to send out company emails and keep our employees informed about company events.
  • Email analytics is fantastic because it helps us know who in the company is reading our emails and who we need to add/reach out to so they get the communication.
  • The ability to customize the font/color/design of the emails makes them fun and engaging for people to read!
  • The ease of use for creating emails and formatting them is fantastic. We like the consistency and the ability to re-load a specific design.
  • Some of the text formattings are difficult to use. It bumps text to another line and frequently staggers one column from another.
  • When adding a new textbox, picture, etc., it starts out at the bottom of the email. Depending on how much content there is, it's difficult to move sections so they go from the bottom to the top.
  • Picture editing could use improvements. Cropping a picture changes its resolution and any sort of editing can mess up the original photo you uploaded.
MailerLite is fantastic for anyone who is looking to send emails to a lot of people and gather data and analytics of who has read the email, clicked on links, etc. It works well on a company base as well as an individual contractor base.
Read Katie McKinlay's full review
Akram Hasan Sharkar profile photo
January 19, 2018

MailerLite Review: "Best For List Building"

Score 8 out of 10
Vetted Review
Verified User
Review Source
I am not a current user of Mailerlite and I used this service for 4 years. It was a great kickstart for our small business. It was very easy to maintain subscribers, easy to send campaigns or track activities to improve the next campaigns. Since the day we learned about email marketing and how important it can be. We kept looking for a solution which doesn't have lots of hassle for a startup business. Then we found Mailerlite, we started with FREE 1000 subscribers. They had many email templates to offer and easy to modify with our needs. Within 2 years we had to upgrade their top subscription package that time.

Unfortunately, our list grew up and we need more API accessibility and Mailerlite had limited service to offer. Then we migrated to another service, but now they have most of those services available which was the reason we moved away. Bottom line, Mailerlite is a very easy to work with email marketing service. And very helpful for startup businesses.

  • They had various ways to get subscribers on your email list.
  • Drag and drop email editor with fancy email templates.
  • Email campaign tracking and AB testing.
  • Limited API accessibility
This will be a great choice for startup businesses ready to launch their first email campaign or build their first subscriber list. It's not transactional email, so you can't use this for other purposes.
Read Akram Hasan Sharkar's full review
Ryan Kane profile photo
April 19, 2018

Review: "Mailerlite - a great way to market to your customers"

Score 8 out of 10
Vetted Review
Reseller
Review Source
My clients use Mailerlite to send emails, create landing pages, and set up workflows. It helps them reach their consumers. I set them up on the platform and help them develop segments using it, which helps them communicate clearly to their target audiences. As such, they are able to fully build out their audiences and strategically target them.
  • Segments
  • Workflows
  • Email customizations
  • Faster loading times to new subscribers
  • More landing page customizations
  • Easier HTML coding of emails
For small businesses which specific target populations it is most appropriate. Least appropriate in an e-commerce setting, as its options here are very limited.
Read Ryan Kane's full review
No photo available
May 03, 2018

MailerLite Review: "Good, but not perfect"

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use it for marketing purposes, we send mass emails and keep our subscriber list within the software.
  • I like the fact that you can import as many subscribers as you want and it only starts counting them towards your paywall when you send emails.
  • Customer service is pretty good. MailerLite has a live chat option, get my queries sorted quickly.
  • Designing emails are easy as MailerLite provides easy drag and drop tools.
  • The software can be a bit slow or become stuck when importing contacts.
  • Their website is down from time to time.
Well suited - send mass emails, sign up subscribers, collect email addresses.
Less appropriate - anything that is not related to email marketing or sending mass emails.
Read this authenticated review
Giedre Aleknonyte profile photo
April 18, 2017

MailerLite Review: "The best hidden gem for starters!"

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Mailerlite to manage our own subscribers coming from our website/blog/Facebook business page.
  • Ease of use/no learning curve
  • Affordable for starters
  • Various integrations with other apps
  • Would like to see even more integrations in the future
Mailerlite is easy to learn and use, yet flexible enough if you need more complicated scenarios like custom segmentation.
Read Giedre Aleknonyte's full review
Casey Gerringer profile photo
September 09, 2015

User Review: "Why Mailerlite Rocks"

Score 7 out of 10
Vetted Review
Verified User
Review Source
We used Mailerlite to send out mass emails to people who had subscribed to our email list. They would be about upcoming events, promotions, etc. Everyone at my agency knew how to use Mailerlite.
  • Mass content
  • Easy to use
  • Fun to do
  • Sometimes not mobile friendly
It's well suited for people who have subscribed to your own mailing list.
Read Casey Gerringer's full review

MailerLite Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (6)
7.3
Dynamic content (6)
8.0
Ability to test dynamic content (6)
7.1
Landing pages (6)
7.5
A/B testing (5)
7.2
Mobile optimization (6)
7.7
Email deliverability (6)
8.4
List management (6)
9.3
Triggered drip sequences (5)
8.0
Dashboards (1)
6
Standard reports (6)
8.4
Custom reports (1)
6

About MailerLite

MailerLite is an email marketing tool targeted for small business. Users can create and send newsletters, manage subscribers and track results. This tool includes web-apps that have drag and drop functionality that can be used to create newsletters. Users can upload their company logo to create a custom header, select the background colors and formatting that fits the overall look they are trying to convey.
Categories:  Email Marketing

MailerLite Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Reporting & Analytics Features
Does not have featureDashboards
Has featureStandard reports
Does not have featureCustom reports
Additional Features
Has featureBuilt-in Photo Editor
Has featureFile Manager
Has featureSubscribers Group Exclusion
Has featureiPad Subscribe App
Has featureHTML Editor
Has featureAuto Resend
Has featureClick Maps
Has featureDeliver by Timezone
Has featureEmbedded Forms
Has featureRSS to Email
Has featurePopup Subscriber Forms

MailerLite Screenshots

MailerLite Integrations

Workplace by Facebook, WordPress, Zapier, Shopify, WooCommerce, Squarespace, Thrive, PieSync, Workplace by Facebook (Formerly Facebook at Work), Instafreebie, OptinMonster, Privy, Ninja Popups, Carrd, Gleam, Landingi, ConvertPlug, Upscribe, BookFunnel, Sumo, MiloTree, ConverPlayer, SendOwl, Bloom, CreateForm, WP Subscribe Pro, MailOptin, Kickbox, EasyStore, MailMunch, Zotabox, CouponCarrier, Bounceless, SyncSumo, Gravity Forms

MailerLite Competitors

Pricing

Has featureFree Trial Available?Yes
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No
EditionPricing DetailsTerms
Medium Size Business$17560000 subscribers
Large Size Business$400180000 subscribers

Forever Free plan up to 1,000 unique subscribers, unlimited newsletters, all features included.

MailerLite Customer Size Distribution

Consumers
20%
Small Businesses (1-50 employees)
50%
Mid-Size Companies (51-500 employees)
20%
Enterprises (> 500 employees)
10%

MailerLite Support Options

 Free VersionPaid Version
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
In-app

MailerLite Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows, Mac
Mobile Application:No
Supported Languages: English, Russian, Spanish, Portuguese, French, Italian, Swedish, Finnish, Polish, Lithuanian, Ukrainian