#1 most frequent
United States of America
31.2%42,561 installations of 136,630
What is MailerLite?
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Pricing starts at $12/month.
Categories & Use Cases
Media
1 / 7
Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.
Top Performing Features
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 8.4
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.4
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
Areas for Improvement
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.6
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 8
Custom reports
Users can create custom reports.
Category average: 7.3
Who Buys & Uses MailerLite
#1 most frequent
Professional, Scientific, and Technical Services
9.0%11,987 installations of 132,932
“It's great, does everything we need it to, is easy to use, and provides a lot of value for us.”
#2 most frequent
Information
3.7%4,928 installations of 132,932
#3 most frequent
Other Services (except Public Administration)
2.7%3,530 installations of 132,932
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
11.3%15,468 installations of 136,630
#3 most frequent
Poland
6.2%8,410 installations of 136,630
Pros
- Responsive and helpful customer support, even on weekends
- Ease of use for campaign setup and email design
- Cost-effective all-in-one email marketing solution
Exceptional Customer Support
Use Cases and Deployment Scope
This is what GREAT customer support looks like!!!
We're an early stage tech startup and we use MailerLite for email campaigns, automations, and to create custom landing sites for our clients. It's great, does everything we need it to, is easy to use, and provides a lot of value for us. I had an issue with one of the landing sites. Behaviour I had not see on other sites we have created. So I raised a 'ticket'. Yes, the dreaded blackhole of customer support...some good...some not. Usually the bigger the company, the blacker the hole.
Not only did [...] from MailerLite respond to me quickly - on the weekend - but she gave me some targeted instructions based on my issue, and she asked me the right questions. Unfortunately that did not resolve the issue, so she had a look into the site itself.She discovered the issue, and instead of just emailing me to give me instructions on how to remedy it...she edited it for me. She knew it was a live site, and she knew that the fix I put in place was a bit clunky, so she fixed it for me and pushed it live. That's exceptional.
So thank you [...] and well done MailerLite for your customer support processes. We're using this as an example of what great looks like for our team.
We're an early stage tech startup and we use MailerLite for email campaigns, automations, and to create custom landing sites for our clients. It's great, does everything we need it to, is easy to use, and provides a lot of value for us. I had an issue with one of the landing sites. Behaviour I had not see on other sites we have created. So I raised a 'ticket'. Yes, the dreaded blackhole of customer support...some good...some not. Usually the bigger the company, the blacker the hole.
Not only did [...] from MailerLite respond to me quickly - on the weekend - but she gave me some targeted instructions based on my issue, and she asked me the right questions. Unfortunately that did not resolve the issue, so she had a look into the site itself.She discovered the issue, and instead of just emailing me to give me instructions on how to remedy it...she edited it for me. She knew it was a live site, and she knew that the fix I put in place was a bit clunky, so she fixed it for me and pushed it live. That's exceptional.
So thank you [...] and well done MailerLite for your customer support processes. We're using this as an example of what great looks like for our team.
Pros
- Incredibly responsive
- Friendly customer support
- Inituitive and great value
Cons
- The editor works great in Chrome but not as good in Safari sometimes
Return on Investment
- It helps us be very responsive to our customer needs
- It helps us create and maintain strong customer relationships
- It reinforces our brand
Usability
Alternatives Considered
Intuit Mailchimp
Other Software Used
Product Fruits
MailerLite is the go to company
Use Cases and Deployment Scope
I am an author and I depend on MailerLite for all of my newsletter mailings with my subscribers, to maintain my subscriber lists and they also provide a payment portal to sell my books directly. I recently had some questions regarding the payment portal and needed the help of their support staff. [...] was exceptional and extremely helpful. I highly recommend MailerLite to anyone looking to find a well established company to support them.
Pros
- Newsletter production and mailing
- Subscriber maintenance and upkeep
- payment portal
- Automations
Return on Investment
- I have been able to grow my subscriber base to over 2000 in 9 months
Usability
Alternatives Considered
ConvertKit and Mailchimp Transactional Email (Mandrill)
Great support in Live Chat
Use Cases and Deployment Scope
I would highly recommend paying the extra for the live chat support. The service is great and is brilliant for managing your stress level when you aren't quite sure what you have done 😂.Utkarsh was brilliant today after I made a right mess of things... thanks Utkarsh
Cons
- It's difficult sometime to understand what the options are when creating automations, some of the language is unclear.
Return on Investment
- My opening rates are good and click through are all very positive vs the advice and benchmarking... however, I don't get a lot of inbound enquiries... so perhaps it's my marketing that is the issue.
- It is however a great way to keep a large number of potential customers WARM
Usability
MailerLite - ideal for consultants and service providers
Use Cases and Deployment Scope
I'm an Email Marketing Strategist and I use MailerLite for my own emails and that of several of my clients. MailerLite has a lovely, modern feel. The design editor is so easy to use, the forms and landing pages are beautiful and the support from the team is excellent. Highly recommended.
Pros
- Design
- ease of use
- Support
Cons
- Segmentation - I think there is huge scope to allow users to go much deeper in their segmentation. I would like to see Time Engaged, rather than Time Inactive.
- Having to manually create automations for products bought from an online store is frustrating.
- Automations starting with segments.
Return on Investment
- Makes sending emails easy so more inclinded to send an email.
Usability
Alternatives Considered
Constant Contact, Intuit Mailchimp, Klaviyo, Omnisend and ActiveCampaign
Other Software Used
ThriveCart, Divi, Canva, Stripe Billing, Moxie, Airtable, Zapier, MailerCheck
Highly Recommend
Use Cases and Deployment Scope
MailerLite is literally the FIRST mail platform that helped me generate revenue. I was with the chimp for years and found it extremely frustrating. I love the support I can get to walk me through an issue. And I've finally nailed how to navigate the interface, not that its difficult, I just don't necessarily like to read instructions. So I appreciate the "at my fingertips" support.
Pros
- I like the groups, so i can specifically target people i want to market to.
Cons
- As with all AI the bots make mistakes. They need updating, cost me several hours in production time.
Return on Investment
- So excited to have made my first email sales today using MailerLite.
Usability
Other Software Used
Dubsado, WordPress, WooCommerce
