AdEspresso by Hootsuite vs. ConfigCat

[AdEspresso is] great if you have a smaller budget or are just getting started with Facebook advertising. You can easily create ads and publish them in minutes after everything is set up for your account. I would recommended trying it if you don't have a lot of experience, but not to manage a large account with multiple clients (10+)

Incentivized

If you are looking for an experimentation/feature flag style tool that is quick to adopt and provides enough functionality for light/medium use cases, then this is the tool for you. Additionally, they are growing and expanding their functionality and feature set so they can grow alongside you and your needs. The publicly accessible roadmap is also a great benefit to see where time is being spent on which feature next.

• A/B testing
• Mass advertising
• Budget and finance

Incentivized

• Fast and easy feature toggling that gets developers developing
• World class support in both speed and quality for how to best use the service
• Great ear for customer needs and fast paced development

• It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
• There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
• Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.

Incentivized

• No automatic push for flag changes - have to write our own webhooks
• No scheduling interface for flipping flags automatically on a schedule
• Interface is a bit cluttered for people who are just flipping flags

ConfigCat has done the job, and has been great to work with.

Just everything from the website to locating what i need (docs) specific to my platforms is super easy. Not to mention the support articles answering previous questions

They have a community Slack channel that is open to anyone. They always seem to have people in there, even over the weekends and are always happy to answer any questions you have,

I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.

Incentivized

At iBinder we searched for and vetted several suppliers of a feature toggle service to handle feature toggling in our production environment. In addition to our functional requirements, it was crucial for us to find a partner that could deliver an EU-compliant service. We finally decided to sign a service agreement with ConfigCat. This has been a real success story for us – in addition to being compliant, ConfigCat delivers an amazing, flexible, and reliable service. They continue to impress by also being very transparent and having a fantastic support and they are very solution oriented and accommodating when it comes to our feature requests etc. We have now used ConfigCat for approximately 2 years and we give our warmest recommendations to anyone who needs a stable, reliable and EU-compliant feature toggle service.

• They have helped us greatly in lead generation for internal marketing efforts
• Big focus on lead generation for clients, have helped sell dozens of homes for them!
• Engagement and lead gen saw a big increase while using AdEspresso

Incentivized

• Allowed us to migrate seamlessly from a major customer communication system to another, reducing end-user friction and production bugs by being able to turn features off if they didn't work as intended.
• We went from zero experimentation to running 10-20 experiments concurrently across systems. Engineering teams are thinking in an experimentation mindset.