What users are saying about
8 Ratings
8 Ratings
8 Ratings
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Score 6.6 out of 101
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

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Likelihood to Recommend

Adestra

Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
Joi Brooks profile photo

Mailjet

This application is very much useful for generating quality leads in less time. Its accuracy ensures lead generation in less time. I recently used it for a campaign in European region and I created a beautiful template with the help of its template editor and I attached one enquiry form for lead collection. It was a successful campaign.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adestra
10.0
Mailjet
7.5
WYSIWYG email editor
Adestra
10.0
Mailjet
7.9
Dynamic content
Adestra
10.0
Mailjet
7.0
Ability to test dynamic content
Adestra
10.0
Mailjet
Landing pages
Adestra
10.0
Mailjet
A/B testing
Adestra
10.0
Mailjet
6.7
Email deliverability
Adestra
10.0
Mailjet
8.5
List management
Adestra
10.0
Mailjet
7.9
Triggered drip sequences
Adestra
10.0
Mailjet
Mobile optimization
Adestra
Mailjet
6.9

Reporting & Analytics

Adestra
10.0
Mailjet
7.2
Dashboards
Adestra
10.0
Mailjet
7.8
Standard reports
Adestra
10.0
Mailjet
6.5

Pros

  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
Joi Brooks profile photo
  • Setting up account on Mailjet is very easy and smooth.
  • It allows to add unlimited subscribers.
  • Response rate on campaigns sent by this software is very high.
No photo available

Cons

  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
Joi Brooks profile photo
  • They don't have any mobile application of it. This is the major drawback of this software.
  • Their support facility takes longer time to resolve issues. They should have instant chat option also for quick solutions.
  • Post campaign reporting functionality could be more diversified. It seems basic only.
No photo available

Usability

Adestra9.0
Based on 1 answer
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Support

Adestra10.0
Based on 1 answer
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
Joi Brooks profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different.As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Joi Brooks profile photo
I find Mailjet is better for creating emails for my recently launched products. I needed accuracy with the deliverability to my non-resident in India customers based in Europe for my products, and this software was capable of giving me great accuracy in that region.
No photo available

Return on Investment

  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
Joi Brooks profile photo
  • It helps me a lot on weekly basis with its newsletters campaign. It builds my company’s brand.
  • My recent product promotion was a great success because of this software’s accuracy.
  • My last quarter revenue was 50% higher because of the marketing campaigns done through this software.
No photo available

Pricing Details

Adestra

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Adestra Editions & Modules
Adestra
Additional Pricing Details

Mailjet

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Mailjet Editions & Modules
Mailjet
Edition
Bronze
7.491
Crystal
21.952
Silver
74.953
Gold
199.954
Platinum
399.955
Diamond
799.956
1. 30,000 emails per month
2. 60,000 emails per month
3. 150,000 emails per month
4. 350,000 emails per month
5. 750,000 emails per month
6. 2,500,000 emails per month
Additional Pricing Details