Updated October 20, 2020
Score 8 out of 10
Overall Satisfaction with Mailjet
Our company is an on-demand bus app for commuters, like Uber for buses in Mexico City. We have around 160k registered users and 30k active users. Before, we were using other mailing tools that are based on users rather than number of mails. So we had to look for solutions based on number of emails, in order to save. We decided on Mailjet because they have the lowest price per mail. Mailjet has everything you need for email campaigns. They have an editor that works just fine and lets you build nice templates. The campaign builder is pretty straightforward and it has an automation tool that, when combined with Zapier or other automation products, can give you the same results as if you were using active campaign. In Bussi, we use Mailjet at all levels--we send mails for innactive and active users, announcements for new available routes, marketing emails, etc. For automation purposes, Mailjet is used for welcome campaigns and first steps, also for invoice sending and payment rejected emails.
- Best price per mail in the market.
- Pretty nice and straightforward UX and design.
- It has automation features that combine with other tools to take Mailjet to the next level.
- Mail editor might hang down and if you don't save you might lose your work. This has happened 2 months ago until now. I hope Mailjet reads this review so they can fix it.
- If you send a campaign there is not feature for resending to users who didn't open the mail. This feature exists in other software, such as ActiveCampaign, where you just change the subject and resend the campaign.
- It has transactional SMS through API but is hard to use. It would be nice to have an all-in-one solution for SMS & Mail.
- Changing from active campaign to Mailjet decreased our mail spend by more than 50% in savings.
- Been able to send so many emails for different campaigns increases our retention with active users who became engaged users. In our case, it is important to be in constant communication with customers.
- Mailjet needs to be complemented with other tools, such as Zapier, in order to create better implementations. It might cost you for additional software but it is still cheaper than solutions that charge you by the number of users.
Mailjet is just pretty straightforward there is no more "rocket science" needed to create/design templates for general marketing campaigns or for automation campaigns. For general campaigns, it can be compared with Mailchimp or Active, and yes maybe in my particular opinion ActiveCampaign editor is superior to Mailjet but you can achieve great results with Mailjet. For automation, again, Active is pretty easy to automate but you can achieve bigger and more flexible automations if Mailjet is combined with other services like Zapier. And finally, Intercom has good tools but they will try to charge for the number of users and it's a tool that doesn't replace email marketing per se.
I definitely recommend Mailjet. I think it is suitable for most companies who have to send tons of emails and their user database might grow quickly. Other tools as Mailchimp, ActiveCampaign, etc. are thought of as all-in-one solutions to automate business for digital products such as affiliation, info products, etc. and are good. But definitely for high volume, Mailjet is my option. The following are some scenarios where you can use Mailjet:
-You can use general campaigns for inactive, active, and engaged users.
-Welcome automated emails for new users (usual automation of 3 to 5 mails with a separation of 3 days).
-Retention automated emails (users buy once, an email is sent encouraging to complete 5, then 7 then 15 purchases in exchange for prices).
-Custom invoices for payment gateways as stripe 2 checkout, Adyen, etc.
-Payment rejected automation campaigns (if credit card is rejected, an email is sent to notify the users to check its card status).