What users are saying about
25 Ratings
3 Ratings
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Score 4 out of 101
25 Ratings
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Score 8 out of 101

Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
No photo available

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
AppNexus
3.3
Data Transfer
AdGear Advertiser
4.0
AppNexus
3.0
DSP integration
AdGear Advertiser
3.0
AppNexus
3.6

Ad Campaigns

AdGear Advertiser
3.8
AppNexus
5.1
Ad campaign creation
AdGear Advertiser
3.0
AppNexus
5.3
Ad deployment
AdGear Advertiser
5.0
AppNexus
5.0
Display advertising
AdGear Advertiser
4.0
AppNexus
5.0
Ad display and retargeting segmentation
AdGear Advertiser
3.0
AppNexus
5.0
Sequence targeting
AdGear Advertiser
4.0
AppNexus
5.0

Ad Reporting & Analytics

AdGear Advertiser
4.2
AppNexus
5.3
Ad dashboards
AdGear Advertiser
3.0
AppNexus
5.0
Ad performance reports
AdGear Advertiser
5.0
AppNexus
5.0
Ad conversion tracking
AdGear Advertiser
3.0
AppNexus
4.5
Ad attribution reporting
AdGear Advertiser
6.0
AppNexus
4.5
Cross-channel ad management
AdGear Advertiser
4.0
AppNexus
4.6
Ad forecasting and optimization
AdGear Advertiser
4.0
AppNexus
8.0

Pros

AdGear Advertiser

  • Easy setup
  • Smart product
No photo available

AppNexus

  • Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
  • More and various targeting contextual categories.
  • Budget pacing is really great and super accurate.
No photo available

Cons

AdGear Advertiser

  • Slow design
  • Needs more analytics
No photo available

AppNexus

  • Customer Service - you don't have an account representative assigned to trading desks.
  • User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
  • There is no training or certification available for users.
No photo available

Likelihood to Renew

AdGear Advertiser

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 4.0
Based on 6 answers
The UI is well-rounded and easy to find previously delivered campaigns if you need to refer back to campaigns in the past. Even the creatives stay
No photo available

Usability

AdGear Advertiser

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Reliability and Availability

AdGear Advertiser

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Performance

AdGear Advertiser

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

Support

AdGear Advertiser

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Online Training

AdGear Advertiser

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Alternatives Considered

AdGear Advertiser

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available

AppNexus

Appnexus is the only one that i have used but I don't see why I would use anything else. It fits all of my needs, has extra things that I never got a chance to use and I look forward to learning and playing more with the data tools. I also like knowing that our user data is safe and never matched to identifiable information
No photo available

Scalability

AdGear Advertiser

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Return on Investment

AdGear Advertiser

  • Helped onboard users
  • Lacked meaningful segmentation
No photo available

AppNexus

  • The performance campaign I ran with AppNexus didn't deliver the expected/desired ROI goal.
No photo available

Screenshots

AppNexus

Pricing Details

AdGear Advertiser

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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