AdGear Advertiser vs. AppNexus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdGear Advertiser
Score 3.2 out of 10
Mid-Size Companies (51-1,000 employees)
AdGear Advertiser is a cross-channel, third party ad server for publishers, networks, advertisers and agencies. Some key features include: Cross-channel Attribution, Dynamic Ads and CRM Integration.N/A
AppNexus
Score 8.6 out of 10
N/A
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]N/A
Pricing
AdGear AdvertiserAppNexus
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdGear AdvertiserAppNexus
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdGear AdvertiserAppNexus
Top Pros
Top Cons
Features
AdGear AdvertiserAppNexus
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdGear Advertiser
3.5
1 Ratings
72% below category average
AppNexus
8.5
8 Ratings
14% above category average
Data Transfer4.01 Ratings8.06 Ratings
DSP integration3.01 Ratings9.08 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdGear Advertiser
5.4
2 Ratings
36% below category average
AppNexus
8.0
8 Ratings
3% above category average
Ad campaign creation5.02 Ratings8.08 Ratings
Ad deployment5.02 Ratings9.07 Ratings
Display advertising7.02 Ratings7.07 Ratings
Ad display and retargeting segmentation5.02 Ratings8.07 Ratings
Sequence targeting5.02 Ratings8.07 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdGear Advertiser
5.0
2 Ratings
42% below category average
AppNexus
8.1
9 Ratings
5% above category average
Ad dashboards6.02 Ratings9.09 Ratings
Ad performance reports6.02 Ratings7.09 Ratings
Ad conversion tracking5.02 Ratings8.08 Ratings
Ad attribution reporting5.02 Ratings8.08 Ratings
Cross-channel ad management4.01 Ratings9.08 Ratings
Ad forecasting and optimization4.01 Ratings8.08 Ratings
Best Alternatives
AdGear AdvertiserAppNexus
Small Businesses
Google Ad Manager
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Score 8.6 out of 10
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Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.5 out of 10
The Trade Desk
The Trade Desk
Score 6.5 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
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User Ratings
AdGear AdvertiserAppNexus
Likelihood to Recommend
8.0
(2 ratings)
8.0
(16 ratings)
Likelihood to Renew
-
(0 ratings)
4.0
(6 ratings)
Usability
6.0
(1 ratings)
5.0
(2 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
10.0
(2 ratings)
Support Rating
8.0
(1 ratings)
6.0
(2 ratings)
Online Training
-
(0 ratings)
2.0
(1 ratings)
Implementation Rating
-
(0 ratings)
5.0
(2 ratings)
Configurability
-
(0 ratings)
5.0
(1 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
Product Scalability
-
(0 ratings)
5.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
4.0
(1 ratings)
User Testimonials
AdGear AdvertiserAppNexus
Likelihood to Recommend
AdGear
AdGear Advertiser is good for finding large groups of customers and/or leads to encourage use of software or apps and to trigger usage. Adgear Advertiser may be less suited for targeting within subsets of potential customers, clients, or leads. More attention is needed to improve this aspect or section.
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AppNexus
Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.
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Pros
AdGear
  • Easy setup
  • Smart product
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AppNexus
  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
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Cons
AdGear
  • User interface could use some improvement
  • Needs better setup process
  • Better way to fine tune targeting
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AppNexus
  • The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
  • The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
  • No phone support is offered which would have made several things easier than exchanging confusing emails.
  • Video inventory is still not implemented.
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Likelihood to Renew
AdGear
No answers on this topic
AppNexus
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
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Usability
AdGear
The user interface of AdGear Advertiser does need some work. It is initially easy to set up and use but can get a bit bogged down. Maybe more initial training opportunities might help, as support is not the problem. Again, this will always be situational to a company's specific needs and goals.
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AppNexus
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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Reliability and Availability
AdGear
No answers on this topic
AppNexus
I've never had any problems with appnexus - the software is always available
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Performance
AdGear
No answers on this topic
AppNexus
Yes, everything works great in that sense
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Support Rating
AdGear
AdGear Advertiser provides overall good support in the times it has been needed. We would like a better user interface and maybe better response times, but that is always situational and specific to certain company needs. Response is very thorough when received, so there is little to no need to go back through the process.
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AppNexus
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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Online Training
AdGear
No answers on this topic
AppNexus
Online training are not user friendly and not easy to understand
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Alternatives Considered
AdGear
AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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AppNexus
The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within AppNexus (APN). Google DSP is typically used to increase the scale for display and build larger re-messaging pools.
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Scalability
AdGear
No answers on this topic
AppNexus
Because it's a great DSP but not the best
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Return on Investment
AdGear
  • Helped onboard users
  • Lacked meaningful segmentation
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AppNexus
  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
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ScreenShots

AdGear Advertiser Screenshots

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