What users are saying about
25 Ratings
3 Ratings
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Score 4.3 out of 101
25 Ratings
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Score 8 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
No photo available

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
AppNexus
3.3
Data Transfer
AdGear Advertiser
4.0
AppNexus
3.0
DSP integration
AdGear Advertiser
3.0
AppNexus
3.6

Ad Campaigns

AdGear Advertiser
3.8
AppNexus
5.1
Ad campaign creation
AdGear Advertiser
3.0
AppNexus
5.4
Ad deployment
AdGear Advertiser
5.0
AppNexus
5.0
Display advertising
AdGear Advertiser
4.0
AppNexus
5.0
Ad display and retargeting segmentation
AdGear Advertiser
3.0
AppNexus
5.0
Sequence targeting
AdGear Advertiser
4.0
AppNexus
5.0

Ad Reporting & Analytics

AdGear Advertiser
4.2
AppNexus
5.2
Ad dashboards
AdGear Advertiser
3.0
AppNexus
5.0
Ad performance reports
AdGear Advertiser
5.0
AppNexus
5.0
Ad conversion tracking
AdGear Advertiser
3.0
AppNexus
4.5
Ad attribution reporting
AdGear Advertiser
6.0
AppNexus
4.5
Cross-channel ad management
AdGear Advertiser
4.0
AppNexus
4.6
Ad forecasting and optimization
AdGear Advertiser
4.0
AppNexus
8.0

Pros

  • Easy setup
  • Smart product
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  • User friendly -- setting up campaigns in AppNexus is straight forward, and done linearly so it makes sense.
  • Shows a good snapshot of each campaign from a high level -- it is easy to see which bidding and targeting models are used within the lines of the campaign without digging in too deeply.
  • Easy to stay organized -- AppNexus allows users to stay organized by offering things like folders that can keep multiple flights for the same advertiser organized.
  • Access to a lot of inventory -- AppNexus gives users access to a lot of inventory and underdelivery is rarely an issue.
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Cons

  • Slow design
  • Needs more analytics
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  • If the data were real time that would make the system that much better
  • The delays in reporting are very inconvenient especially when trying to optimize campaigns using AppNexus data
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Likelihood to Renew

No score
No answers yet
No answers on this topic
AppNexus4.0
Based on 6 answers
AppNexus keeps most of our historical data, and learns based on previous campaigns, so future campaigns for the same advertiser are likely to do better based on the AppNexus algorithms
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Usability

No score
No answers yet
No answers on this topic
AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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Reliability and Availability

No score
No answers yet
No answers on this topic
AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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Performance

No score
No answers yet
No answers on this topic
AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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Support

No score
No answers yet
No answers on this topic
AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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Online Training

No score
No answers yet
No answers on this topic
AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
No photo available
Before using AppNexus we have used Ad Juggler and compared to Ad Juggler, AppNexus is sophisticated ad server and the UI is awesome.
Lakshman Srivatsava Annadevara profile photo

Scalability

No score
No answers yet
No answers on this topic
AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
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Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • the more product offerings AppNexus develops, the more we can use it and streamline our process (creates better efficiency by keeping us in one platform, rather than needing to switch back and forth between several)
  • quick snapshot reporting (imps, clicks, conversions) saves us time and makes information more readily available for ad-hoc advertiser inquiries
  • the transparency of AppNexus allows us to be able to provide more honest information about where the ads ran, how much they cost, etc.
No photo available

Screenshots

AppNexus

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details