What users are saying about

AppNexus

25 Ratings

AdGear Advertiser

3 Ratings
Score 4.5 out of 101

AppNexus

25 Ratings
Score 8 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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AppNexus

It's well suited on certain types of campaigns - those who have specific inventory targeting or limited city targeting.
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
AppNexus
3.3
Data Transfer
AdGear Advertiser
4.0
AppNexus
3.0
DSP integration
AdGear Advertiser
3.0
AppNexus
3.6

Ad Campaigns

AdGear Advertiser
3.8
AppNexus
5.1
Ad campaign creation
AdGear Advertiser
3.0
AppNexus
5.4
Ad deployment
AdGear Advertiser
5.0
AppNexus
5.0
Display advertising
AdGear Advertiser
4.0
AppNexus
5.0
Ad display and retargeting segmentation
AdGear Advertiser
3.0
AppNexus
5.0
Sequence targeting
AdGear Advertiser
4.0
AppNexus
5.0

Ad Reporting & Analytics

AdGear Advertiser
4.2
AppNexus
5.2
Ad dashboards
AdGear Advertiser
3.0
AppNexus
5.0
Ad performance reports
AdGear Advertiser
5.0
AppNexus
5.0
Ad conversion tracking
AdGear Advertiser
3.0
AppNexus
4.5
Ad attribution reporting
AdGear Advertiser
6.0
AppNexus
4.5
Cross-channel ad management
AdGear Advertiser
4.0
AppNexus
4.6
Ad forecasting and optimization
AdGear Advertiser
4.0
AppNexus
7.9

Pros

  • Easy setup
  • Smart product
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  • The reporting is easy to use and download. The metrics are laid out in a way where you just pick and check the box of how you want your report generated.
  • The UI is very user friendly, it's easy to find advertisers and campaigns filtered by active and inactive
  • I like the features once you find an advertiser and click on it, you can see all the options on the left hand side in process order to set up campaign, including reporting
  • AppNexus has a very useful wikipage with setup instructions including visuals for a better understanding.
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Cons

  • Slow design
  • Needs more analytics
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  • The reporting metrics when you generate from Advertiser vs the Network tab are different. As an example, I was working on optimizing a FaceBook campaign by the Fold, and the reporting under the Advertiser did not have "Fold Position" but Network reporting has.
  • The UI changed since I last used, which was in December, therefore not familiar enough to give lots of negative feedback
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Likelihood to Renew

No score
No answers yet
No answers on this topic
AppNexus4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
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Usability

No score
No answers yet
No answers on this topic
AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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Reliability and Availability

No score
No answers yet
No answers on this topic
AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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Performance

No score
No answers yet
No answers on this topic
AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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Support

No score
No answers yet
No answers on this topic
AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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Online Training

No score
No answers yet
No answers on this topic
AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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Appnexus reporting was significantly more granular than Rubicon. It's reporting also was better organized and felt more trustworthy when pulling historical data.
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Scalability

No score
No answers yet
No answers on this topic
AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
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Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • Allowed more effective organization of programmatic campaigns with a proven whitelist of appropriate sites.
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Screenshots

AppNexus

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details