Pixel Pro Media Review on AppNexus
Overall Satisfaction with AppNexus
Hi Alan Cooke, Nice to e-meet you! We have been using AppNexus for one year. We are monetizing our inventory through the AppNexus platform and it's been pretty good so far and the support we get from them is very pleasing. AppNexus is being used by our entire organisation. We had a very good training session and the after relationship with our account manager is great. They provide all required information regarding how effectively one can use their platform and we earn knowledge from their wiki. On the whole we strongly recommend AppNexus to use.
Pros
- As per my experience they have strong support personnel. Solving the issues as and when required.
- We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
- They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Cons
- Every organisation whether small, medium or big will always have room for improvement. So in the case of AppNexus I think they are already one of the top digital market leaders.
- Their platform is user friendly so there is no particular feature that is hard to use unless we don't know how to use it.
- There is a small time consuming process we are recently facing and that is when creating users for a particular publisher account. Previously we used to get the random system generated password when we click on get password button which is available below the username. Now AppNexus has recently introduced a system in which a link will be sent directly to publisher email id and the publishers are allowed to set their own password and it is agreed. But the problem here is we are seeing invalid token messages from lot of our publishers that is due to link expiry which was sent by the AppNexus. So we have to create a new user for the publishers and it is a somewhat time consuming process. AppNexus might aware of this and they might be working on this.
- As long as you maintain quality and hard work the results with AppNexus is unbelievable.
- The results are always positive and the returns will obviously result in Organisation growth, Employee satisfaction and expansion of business.
- AppNexus has designed in such a way to give better customer service.
Before using AppNexus we have used Ad Juggler and compared to Ad Juggler, AppNexus is sophisticated ad server and the UI is awesome.
Comments
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