What users are saying about
25 Ratings
25 Ratings
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Score 8 out of 101

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Likelihood to Recommend

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
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Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Data Transfer
AppNexus
3.0
DSP integration
AppNexus
3.6

Ad Campaigns

AppNexus
5.1
Ad campaign creation
AppNexus
5.4
Ad deployment
AppNexus
5.0
Display advertising
AppNexus
5.0
Ad display and retargeting segmentation
AppNexus
5.0
Sequence targeting
AppNexus
5.0

Ad Reporting & Analytics

AppNexus
5.2
Ad dashboards
AppNexus
5.0
Ad performance reports
AppNexus
5.0
Ad conversion tracking
AppNexus
4.5
Ad attribution reporting
AppNexus
4.5
Cross-channel ad management
AppNexus
4.6
Ad forecasting and optimization
AppNexus
8.0

Pros

  • Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
  • More and various targeting contextual categories.
  • Budget pacing is really great and super accurate.
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Cons

  • The report saving function on the UI always seemed to have issues. I would save my reports all of the time but they would not store. In order to get around this I had to re-open recently made reports and adjust parameters in there. Although this is not a huge setback, it was still an inconvenience especially with daily reporting needs.
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Likelihood to Renew

AppNexus4.0
Based on 6 answers
AppNexus keeps most of our historical data, and learns based on previous campaigns, so future campaigns for the same advertiser are likely to do better based on the AppNexus algorithms
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Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
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Alternatives Considered

Appnexus reporting was significantly more granular than Rubicon. It's reporting also was better organized and felt more trustworthy when pulling historical data.
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Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
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Return on Investment

  • Allowed more effective organization of programmatic campaigns with a proven whitelist of appropriate sites.
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Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details