AppNexus (APN) Review
March 03, 2020
AppNexus (APN) Review
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with AppNexus
AppNexus is used as one of the primary DSP platforms that our programmatic team uses. Our team has been able to integrate AppNexus (APN) with internal programs that help with efficiencies and better flowing process. We use AppNexus (APN) pixels to be placed within the client's sites to build audience segments, retargeting pools, and track performance.
- Integration within internal platforms
- Pixel implementation/creation
- Custom audience segments
- The platform itself seems dated
- AppNexus (APN) doesn't work for a 30-min window during the day
- Unable to preview creative/placements for test links
- AppNexus (APN) allows you to manage campaigns and customize margins
- AppNexus (APN) is one of the most important platforms for my company
- Trading team can track delivery/performance within platform
- The Trade Desk and Google Marketing Platform (formerly DoubleClick)
The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within AppNexus (APN).
Google DSP is typically used to increase the scale for display and build larger re-messaging pools.
Google DSP is typically used to increase the scale for display and build larger re-messaging pools.