Appnexus is good but it could get even better!!
April 29, 2016
Appnexus is good but it could get even better!!
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with AppNexus
AppNexus is being used by our Trading Desk - Affiperf. Affiperf is part of our specialties department and we handle several clients who buy programmatically and we decide which DSP to use for each campaign, and one of those DSPs is AppNexus.
- Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
- More and various targeting contextual categories.
- Budget pacing is really great and super accurate.
- Customer Service - you don't have an account representative assigned to trading desks.
- User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
- There is no training or certification available for users.
- The performance campaign I ran with AppNexus didn't deliver the expected/desired ROI goal.
- MediaMath
AppNexus Feature Ratings
Using AppNexus
5 - Trading desks
5 - know digital media
know programmatic
have general knowledge of DSPs
know programmatic
have general knowledge of DSPs
- Branding digital campaigns
- Performance campaigns
- Deliver inventory availability in certain regions
Evaluating AppNexus and Competitors
- Price
- Product Features
- Product Usability
- Product Reputation
- Positive Sales Experience with the Vendor
- Analyst Reports
- Third-party Reviews
The most important thing for us are product features, if appnexus can offer something no other DSP can then that would be a main factor to decide to use appnexus instead of other DSPs.
I wouldn't change it
AppNexus Implementation
- Implemented in-house
- Not sure, I wasn't here when they implemented it.
AppNexus Training
Configuring AppNexus
You should ask users what they use more often and offer only what they need not what you think they need.
No - there is no facility to customize the interface
Yes - we have added extensive custom code - Yes, for conversion pixels we added several variables for one of our performance campaigns
AppNexus Support
Pros | Cons |
---|---|
Knowledgeable team Kept well informed Quick Initial Response | Slow Resolution Poor followup Escalation required Difficult to get immediate help Need to explain problems multiple times |
Yes, I had a problem with a campaign that was not delivering and had several questions regarding the campaign setup I had done and the support representative followed up and helped me through all the process until the issue was resolved.
Using AppNexus
Pros | Cons |
---|---|
Consistent | Do not like to use Unnecessarily complex Difficult to use Requires technical support Feel nervous using Lots to learn |
- Targeting capabilities
- Creative/ad assign
- Set up overall campaign
- Create advertiser
AppNexus Reliability
Integrating AppNexus
- Artemis
- Tableau
- Alteryx
We weren't able to complete it, we didn't know how to do it at the end
- Artemis
- Tableau
I don't have any knowledge about that - it was something we wanted to do in our company
- API (e.g. SOAP or REST)
No
Proactively offer it to users
Relationship with AppNexus
I wasn't involved in the sale
Be sure to keep your client happy after the sale so they can continue using your software
Upgrading AppNexus
- Interface changes and improved a little
- An even better interface