Admitad Partner Network vs. AppNexus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Admitad Partner Network
Score 9.0 out of 10
N/A
Admitad is a global IT company that develops and invests in advertising and monetization technologies, partner and financial services, media buying and smart shopping solutions. They help brands and online platforms to increase sales and attract new customers, and for audience owners to monetize it, collaborate with advertisers and manage earned money.N/A
AppNexus
Score 5.0 out of 10
N/A
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]N/A
Pricing
Admitad Partner NetworkAppNexus
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Admitad Partner NetworkAppNexus
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Admitad Partner NetworkAppNexus
Features
Admitad Partner NetworkAppNexus
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Admitad Partner Network
-
Ratings
AppNexus
8.5
8 Ratings
15% above category average
Data Transfer00 Ratings8.06 Ratings
DSP integration00 Ratings9.08 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Admitad Partner Network
-
Ratings
AppNexus
8.0
8 Ratings
2% above category average
Ad campaign creation00 Ratings8.08 Ratings
Ad deployment00 Ratings9.07 Ratings
Display advertising00 Ratings7.07 Ratings
Ad display and retargeting segmentation00 Ratings8.07 Ratings
Sequence targeting00 Ratings8.07 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Admitad Partner Network
-
Ratings
AppNexus
8.2
9 Ratings
6% above category average
Ad dashboards00 Ratings9.09 Ratings
Ad performance reports00 Ratings7.09 Ratings
Ad conversion tracking00 Ratings8.08 Ratings
Ad attribution reporting00 Ratings8.08 Ratings
Cross-channel ad management00 Ratings9.08 Ratings
Ad forecasting and optimization00 Ratings8.08 Ratings
Best Alternatives
Admitad Partner NetworkAppNexus
Small Businesses

No answers on this topic

Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Medium-sized Companies

No answers on this topic

The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises

No answers on this topic

Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Admitad Partner NetworkAppNexus
Likelihood to Recommend
9.0
(1 ratings)
8.0
(16 ratings)
Likelihood to Renew
-
(0 ratings)
4.0
(6 ratings)
Usability
-
(0 ratings)
5.0
(2 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
2.0
(1 ratings)
Implementation Rating
-
(0 ratings)
5.0
(1 ratings)
Configurability
-
(0 ratings)
5.0
(1 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
Product Scalability
-
(0 ratings)
5.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
6.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
4.0
(1 ratings)
User Testimonials
Admitad Partner NetworkAppNexus
Likelihood to Recommend
Admitad
It serves to assist in the
connection of publications and vendors.



The technical components of your
interactions can be managed, including tracking clicks and conversion
activities, and compiling statistics.



The cooperation between publishers
and advertising is under your control.



Publishers can earn money by
promoting items from online sellers with the help of the Admitad Partner
Network.
Read full review
AppNexus
Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.
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Pros
Admitad
  • You can get a variety of data structured in a logical and useful way, and you can examine and track all impressions, clicks and activities comprehensively.
  • You can finely filter the retailers using the neat navigation bar. Based on your location, you can locate ads.
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AppNexus
  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
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Cons
Admitad
  • There are networks with a lot more advertisers, thus I would want that Admit Partner Network to enhance the quantity of advertisers.
Read full review
AppNexus
  • The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
  • The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
  • No phone support is offered which would have made several things easier than exchanging confusing emails.
  • Video inventory is still not implemented.
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Likelihood to Renew
Admitad
No answers on this topic
AppNexus
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
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Usability
Admitad
No answers on this topic
AppNexus
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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Reliability and Availability
Admitad
No answers on this topic
AppNexus
I've never had any problems with appnexus - the software is always available
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Performance
Admitad
No answers on this topic
AppNexus
Yes, everything works great in that sense
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Support Rating
Admitad
No answers on this topic
AppNexus
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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Online Training
Admitad
No answers on this topic
AppNexus
Online training are not user friendly and not easy to understand
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Alternatives Considered
Admitad
Since
there are no middlemen, Admitad Partner Network provides excellent customer
service, particularly regarding live video chat support. This facilitates a direct connection with advertisers
Read full review
AppNexus
The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within AppNexus (APN). Google DSP is typically used to increase the scale for display and build larger re-messaging pools.
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Scalability
Admitad
No answers on this topic
AppNexus
Because it's a great DSP but not the best
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Return on Investment
Admitad
  • It aids marketers in boosting the sales of their goods and services.
  • Both the performance of the software and the number of conversions are improved.
  • It supports cross-device tracking, fingerprint, and cookie blocking technology.
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AppNexus
  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
Read full review
ScreenShots