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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe After Effects

    Score9.1 out of 10
    N/AAdobe After Effects allows users to create cinematic movie titles, intros, and transitions, remove an object from a clip, start a fire or make it rain, or animate a logo or character. The vendor states that with After Effects, users can apply motion-graphics and animation to any digital object.

    $20.99

    Per User Per Month

    Filmora

    Score8.8 out of 10
    N/AFilmora from Wondershare is the company's video editing software available for a monthly or annual subscription, with support for 4k editing and a wide (and growing) range of available effects.

    $7.99

    per month

    iMovie

    Score10 out of 10
    N/AApple offers iMovie as a video editing platform supporting video creators with high quality effects, support for 4k resolution, audio editing, and other features supporting the creation of videos and movies.

    $0

    Pricing
    Adobe After EffectsFilmoraiMovie
    Editions & Modules
    Annual Plan (Paid Monthly)
    $20.99
    Per User Per Month
    Monthly Plan
    $31.49
    Per User Per Month
    Annual Plan (Prepaid)
    $239.88
    Per User Per Year
    Educational
    $7.99
    per month
    Subscription Plan
    $39.99
    per year
    Perpetual Plan
    $69.99
    one-time fee
    Bundle Subscription Plan
    $99.87
    per year
    Business Annual Plan
    Starting at $155.88
    per year
    Free Tier
    $0.00
    Offerings
    Pricing Offerings
    Adobe After EffectsFilmoraiMovie
    Free Trial
    NoYesNo
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details———
    More Pricing Information
    Community Pulse
    Adobe After EffectsFilmoraiMovie
    Considered Multiple Products
    Adobe
    Chose Adobe After Effects
    Photoshop is good for simple video editing, but it doesn't have animation or audio help and it takes a while to get your video put together in a way that looks good. iMovie is also just for simpler video editing and lacks the extras that After Effects have that really turn your …
    Incentivized
    Chose Adobe After Effects
    I find Adobe After Effects to be superior to iMovie and Final Cut Pro in that I am able to do much more with the software. It isn't as limiting as the other two. I also like that it isn't an Apple product. Personally, I'm not a huge fan of Apple. There is a bigger learning …
    Incentivized
    Chose Adobe After Effects
    iMovie motion graphics limitations are just that, limitations. Motion Graphics in [Adobe] After Effects are very easy. [Adobe] After Effects opens many more doors for typography, visuals, and 3D animations that are leaps and bounds cooler than anything you can do in iMovie. …
    Incentivized
    Chose Adobe After Effects
    Adobe After Effects and Final Cut Pro are quite similar in the sense of their functionalities as far as I'm aware and the interfaces are more or less similar. But Adobe After Effects is preferred over Final Cut Pro mostly because of the fact that it is part of the Adobe …
    Incentivized
    Wondershare Technology
    Chose Filmora
    Think of Filmora as the sweet spot between iMovie and one of the bigger editing software like Final Cut or Adobe Premiere. If you're just putting together videos or you have a YouTube channel and need a simple way to edit videos and add some bells and whistles, this is for you. …
    Incentivized
    Chose Filmora
    You can purchase Filmora for only one-time payment, unlike those software that have monthly plans to pay for you to be able to use their softwares. So, if you're looking for affordable, reliable but good editing software. Filmora is the best!
    Incentivized
    Chose Filmora
    There is no comparison, except the price; you get what you pay for. Buy cheap crap and you get cheap crap. I think Filmora relies on the price of their product to seduce customers and then only offers a meager amount of product, which is actually very substandard.
    Incentivized
    Chose Filmora
    Filmora is great for quick video edits and is quick to load and operate on lower-end PC. It lacks some of the more advanced features, but for some of the training and promotional videos, these are not needed. Filmora is easy to learn for any type of user, it doesn't require …
    Incentivized
    Apple
    Chose iMovie
    iMovie was way better when it came to the likes of Filmora and Windows Movie Maker. Both look amateurish, and Filmora is even paid to begin with. The ability to match and sync audio unto a much smaller fraction of a second, the overall smoothness of product, and the easy to use …
    Incentivized
    Chose iMovie
    iMovie is free for Apple devices, and it have a plus with that. The other software are for pay and are a little bit more complicated to use. iMovie is fast, intuitive, and have and extended free library with free royalties to use in different platforms of social media or video …
    Incentivized
    Chose iMovie
    iMovie has its place in the world of video editing software. It's definitely not the fanciest on the market but it is simple and easy to use and gets the job done and done well! There are times where I'll gravitate toward iMovie because I just don't need the extra features that …
    Incentivized
    Chose iMovie
    I have an iPhone and recently bought a Macbook, so it was a natural choice. YouTube's movie creator was basic and not nearly as functional as iMovie (although I just wish the two worked together when creating movies). My Mac-based coworker says he used to use After Effects but …
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    37 Answers
    81%
    Would buy again
    13 Answers
    100%
    Would buy again
    17 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    35 Answers
    80%
    Delivers good value for the price
    12 Answers
    100%
    Delivers good value for the price
    17 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    38 Answers
    81%
    Happy with the feature set
    13 Answers
    100%
    Happy with the feature set
    17 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    28 Answers
    80%
    Lived up to sales and marketing promises
    12 Answers
    93%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    30 Answers
    81%
    Implementation went as expected
    13 Answers
    100%
    Implementation went as expected
    15 Answers
    Best Alternatives
    Adobe After EffectsFilmoraiMovie
    Small Businesses
    Adobe Animate
    Score8.1 out of 10
    iMovie
    Score10 out of 10
    invideo
    Score9.5 out of 10
    Medium-sized Companies
    Adobe Animate
    Score8.1 out of 10
    iMovie
    Score10 out of 10
    Final Cut Pro
    Score8.8 out of 10
    Enterprises
    Adobe Animate
    Score8.1 out of 10
    Adobe Premiere Pro
    Score9.2 out of 10
    Adobe Premiere Pro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Adobe After EffectsFilmoraiMovie
    Likelihood to Recommend
    9.0
    (39 ratings)
    10.0
    (19 ratings)
    10.0
    (32 ratings)
    Likelihood to Renew
    9.2
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (8 ratings)
    9.0
    (3 ratings)
    10.0
    (3 ratings)
    Support Rating
    9.9
    (7 ratings)
    9.3
    (5 ratings)
    8.1
    (6 ratings)
    User Testimonials
    Adobe After EffectsFilmoraiMovie
    Likelihood to Recommend
    Adobe
    I would recommend Adobe After Effects to a colleague above all other comparable software that I have used, however, with the caveat that it can be time-consuming to learn to use and can be frustrating if you are not familiar with the software. Difficulty aside, once you begin to understand how to use Adobe After Effects, it is the only software for the job.
    Incentivized
    Read full review
    Wondershare Technology
    Filmora is best for anyone who wants a medium-advanced video editing software but is not wanting to spend the time and money required to learn advanced editing software like Adobe Premier Pro. You can start making great looking videos in just a few hours with Filmora. Filmora is also a great option for professional video editors who want a lighter, faster and more fun program for editing smaller projects like videos for social media and video ads[.]
    Incentivized
    Read full review
    Apple
    iMovie is a great editing tool for beginners and users with little to no experience. If you are looking for a simple, straight forward way to edit your videos without having any training, this is the tool for you. If you are looking for a robust and very advanced editing platform, you may wish to look elsewhere.
    Incentivized
    Read full review
    Pros
    Adobe
    • Adobe After Effects allows you to exercise a great level of control over how to animate just about every aspect of an object. You can control animation speed of entry and exit, the direction of rotation, scale, position, and so many more attributes.
    • Adobe After Effects is so popular that you can find so many paid and free third-party plug-ins and scripts to incorporate into your project.
    • There is such a breadth and depth of features available in Adobe After Effects, you will never get tired of exploring the program and using its many features to take your projects to new heights
    • Adobe After Effects works well with other products in the Adobe Creative Suites including, Adobe Illustrator, Photoshop, and Media Encoder
    • Adobe After Effects allows you to customize the setup of your workspace and panels
    Incentivized
    Read full review
    Wondershare Technology
    • Edits videos very well.
    • Records the screen of your computer perfectly. This is great if you are an architect because you can show on a video how you make your renderings and plans with Autocad, chief architect premier, Adobe photoshop or even revit.
    • You can cut videos perfectly and add music to them easily.
    • You can use several predesigned themes to create any video you desire.
    • You can add as much text as you want to your videos
    • There are several filters you can use to improve the images on the recordings.
    Incentivized
    Read full review
    Apple
    • iMovie allows users to upload their own clips and edit them together. You're able to add in more clips as you're working on your project which is great as some film editing software don't allow add ons of video clips once you've begun the editing process.
    • iMovie continually saves as you're working on your project and syncs with your devices so you can work on your project from other like computers.
    • iMovie is quick to update changes which allows time to be saved during the editing process. It's very helpful when you need to adjust 1-2 things and don't want to spend hours waiting for the changes to go through.
    Incentivized
    Read full review
    Cons
    Adobe
    • I would like the Re-Link file structure to mimic Premiere.
    • I would like to see native .obj importing and manipulation.
    • I would like to see better audio editing available within Adobe After Effects. if it could be given a separate layer/panel.
    Incentivized
    Read full review
    Wondershare Technology
    • Filmora needs to improve the motion tracking feature.
    • Filmora needs to improve the green screen feature to make smoother removing of background.
    • Filmora needs to improve the editing feature that can allow user to manipulate more the texts, shapes and other elements.
    Incentivized
    Read full review
    Apple
    • Audio for video editing is a bit limiting. A pro user would feel limited, but the average person can pretty well do what they need in iMovie and that's what matters for this platform.
    • The design of the UI could use some updating so it doesn't feel so bubbly. This may purely be an aesthetic concern, and maybe the old style makes it more approachable, but i'd prefer to see a more slick design so you don't feel like you are using a kids program.
    • If you ever want to share the project or manually manage files, it can be a bit difficult to figure out. Fortunately Apple allows you to import a project from iMovie into FCPX if you ever want to be upwardly mobile.
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    I will renew my use of After Effects since it's affordable and always has been reliable. They also always continue to update new features and add new things to compete with other software out there. I also like all the 3rd party plugins out there that keep my interest for the future and new toolsets and creative solutions.
    Read full review
    Wondershare Technology
    No answers on this topic
    Apple
    No answers on this topic
    Usability
    Adobe
    There's a lot of features and functionality that Adobe After Effects offers that can be hard to navigate at times. Depending on the depth you plan to use the software for, that can take some time to learn. The built-in templates and tutorials really help soften that learning curve. Once you get past some of the basics, it's fairly simple to use.
    Incentivized
    Read full review
    Wondershare Technology
    Filmora is an all rounder video editing software. Besides editing videos, you can generate videos, images, and music! So, even if you are not shooting any videos on your own, you can create highly engaging explainer videos, demo videos, or any kind of information videos. Filmora is powerfully useful to content creators, video editors, podcasters, or even for enthusiasts!
    Incentivized
    Read full review
    Apple
    Once again, iMovie is a fast application. It's easy to use and navigate through. It has never frozen or glitched. There is an auto-save feature which helps you to easily close and re-open the software and continue from where you left off. Being an Apple product I do believe there is a level of superiority that surpasses Windows as well.
    Read full review
    Support Rating
    Adobe
    Adobe customer support is wonderful. They genuinely care about their product and the end user experience. The products they create have always been innovative and continue to improve. They have a huge chunk of the user market in their field and still strive to improve. This is such a big deal for me and other small business/organizations that need their products and don't have a large voice on our own.
    Incentivized
    Read full review
    Wondershare Technology
    I'm giving this a ten because I haven't needed the support in any way, however, I've gotten correspondence from them letting me know that they are available if needed. I've seen reviews saying the support is lacking but those were years ago. I'm assuming they've figured everything out by now.
    Incentivized
    Read full review
    Apple
    Apple does a great job supporting its products. I have never encountered trouble that could not be solved through chat or email. The knowledgebase section of the website, video tutorials online and various user forums also help with most issues. If after using all of these avenues you still have an issue, it may be time for you to outsource your project to a professional!
    Incentivized
    Read full review
    Alternatives Considered
    Adobe
    I find Adobe After Effects to be superior to iMovie and Final Cut Pro in that I am able to do much more with the software. It isn't as limiting as the other two. I also like that it isn't an Apple product. Personally, I'm not a huge fan of Apple. There is a bigger learning curve with After Effects, but once you get the hang of it, there's really no comparison.
    Incentivized
    Read full review
    Wondershare Technology
    Filmora is easy enough to use after you get started. There are other programs with more functions but that depends on what you need it for. Just for cutting and small editing Filmora is really great and useful. Movavi has more functions, or at least it felt like it but therefore is more complicated to use.
    Incentivized
    Read full review
    Apple
    Not as easy to use as iMovie, and a similar cost structure. iMovie is easier for Apple users / and MS users, to both get proficient at. Movie Maker isn't bad, it just isn't as slick as iMovie. We actually used MovieMaker for a couple of years before migrating most users over to iMovie. We have not regretted the move.
    Incentivized
    Read full review
    Return on Investment
    Adobe
    • Adobe After Effects has a great impact on business as maximum work can be done in one software
    • To run this software you need to have good configuration system
    • Motion Graphics, 2d Animation and video editing can be done in one software
    Read full review
    Wondershare Technology
    • We save a lot of time a month on video enhancing and editing so the ROI was quick and awesome.
    • With Filmora, we're capable of preparing new workers rapidly to use the software program.
    • Filmora has made video enhancing extra enjoyable and inventive for our advertising staff
    Read full review
    Apple
    • iMovie is a very inexpensive alternative to other video editing software.
    • It's very easy to train new users on iMovie, so time is saved there.
    • We started a project where we were tasked to create a new 5 minute video every week. We started with little to no knowledge of video editing, but iMovie was so easy to pick up and use that we were able to start filming and putting together videos right away. If we had to learn a more complex program, like Premiere Pro, it would have pushed our timeline back considerably.
    Incentivized
    Read full review
    ScreenShots