Adobe Audience Manager vs. CoreMedia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 7.4 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
CoreMedia
Score 8.0 out of 10
N/A
CoreMedia is a global provider of web content management software headquartered in San Francisco and Hamburg, Germany, with offices in Singapore and London. CoreMedia CMS, or CoreMedia 7, is a Java-based web content management and publishing system supporting high traffic, multi-language, multi-channel publishing.N/A
Pricing
Adobe Audience ManagerCoreMedia
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience ManagerCoreMedia
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Adobe Audience ManagerCoreMedia
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
5% above category average
CoreMedia
-
Ratings
Collection of first-party data8.116 Ratings00 Ratings
Collection of third-party data8.116 Ratings00 Ratings
Access to Third-party Data Providers9.516 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
12% below category average
CoreMedia
-
Ratings
Audience taxonomy7.916 Ratings00 Ratings
Tag Management6.215 Ratings00 Ratings
Data Analysis Dashboard7.816 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.8
16 Ratings
10% above category average
CoreMedia
-
Ratings
Data Transfer8.916 Ratings00 Ratings
DSP integration8.815 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
15% below category average
CoreMedia
-
Ratings
Campaign Analytics5.516 Ratings00 Ratings
Audience Analytics8.116 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Adobe Audience Manager
-
Ratings
CoreMedia
5.0
2 Ratings
45% below category average
Role-based user permissions00 Ratings5.02 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Audience Manager
-
Ratings
CoreMedia
7.0
1 Ratings
12% below category average
API00 Ratings7.01 Ratings
Internationalization / multi-language00 Ratings7.01 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Adobe Audience Manager
-
Ratings
CoreMedia
7.2
2 Ratings
4% below category average
WYSIWYG editor00 Ratings10.01 Ratings
Code quality / cleanliness00 Ratings7.01 Ratings
Admin section00 Ratings7.01 Ratings
Page templates00 Ratings4.52 Ratings
Library of website themes00 Ratings7.01 Ratings
Mobile optimization / responsive design00 Ratings7.01 Ratings
Publishing workflow00 Ratings8.02 Ratings
Form generator00 Ratings7.01 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Adobe Audience Manager
-
Ratings
CoreMedia
6.0
2 Ratings
15% below category average
Content taxonomy00 Ratings6.02 Ratings
SEO support00 Ratings5.02 Ratings
Bulk management00 Ratings5.02 Ratings
Availability / breadth of extensions00 Ratings7.01 Ratings
Community / comment management00 Ratings7.01 Ratings
Best Alternatives
Adobe Audience ManagerCoreMedia
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
Progress Sitefinity
Progress Sitefinity
Score 7.1 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.3 out of 10
Tridion
Tridion
Score 9.1 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.3 out of 10
Tridion
Tridion
Score 9.1 out of 10
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User Ratings
Adobe Audience ManagerCoreMedia
Likelihood to Recommend
8.2
(16 ratings)
6.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
5.6
(5 ratings)
Usability
8.5
(10 ratings)
-
(0 ratings)
Support Rating
7.8
(10 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Adobe Audience ManagerCoreMedia
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
Read full review
CoreMedia
I think this CMS is best suited as an enterprise level system. For small, or simple sites, there are better options, but for large high-traffic sites, this is a great CMS.
Read full review
Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Read full review
CoreMedia
  • Allows many staff members to contribute content to various portions of our website, and allows our Electronic-Communications staff to delegate tasks to these various staff (diffusing the work-load).
  • CoreMedia allows for easy creation of different types of content (like teasers, articles, download objects, links, etc). Permission levels can be set, so only certain staff can upload content such as photos, videos, or audio files.
  • The CoreMedia workflow process is easy to understand and follow. Once a staff member has submitted content for publishing to the web, they can then see who it's been assigned to for review, and at what time. You're able to leave detailed notes and stay abreast of where the workflow is at any given time.
Read full review
Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Read full review
CoreMedia
  • Early learning within the company was slow.
  • We elected a customized version of CoreMedia - which in the end may not have been the best decision.
Read full review
Likelihood to Renew
Adobe
No answers on this topic
CoreMedia
CoreMedia continues to refine and deliver new features. They also explore new technologies and trends, like social media integration. The platform is solid and growing. We are also slightly locked into using CoreMedia. Migrating such a large amount of content to another system would likely not be feasible or prudent.
Read full review
Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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CoreMedia
No answers on this topic
Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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CoreMedia
No answers on this topic
Implementation Rating
Adobe
No answers on this topic
CoreMedia
Set aside more time than you think you need to migrate content. That is the hard part. Implementing the technology is easy.
Read full review
Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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CoreMedia
While CoreMedia has a better workflow, django CMS has a much easier user interface, wysiwyg editor, and is superior on every other level. Django CMS is easier to teach and support, easier to manage and develop, and provides much more flexibility in the development and design areas.
Read full review
Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
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CoreMedia
  • Increased employee proficiency compared to nothing at all. I really don't have anything else to compare it to though.
  • Reports from Core do not help/.
Read full review
ScreenShots