What users are saying about
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Top Rated
58 Ratings
10 Ratings

Adobe Audience Manager

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Top Rated
58 Ratings
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Score 8.3 out of 100
10 Ratings
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Score 6 out of 100

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

CoreMedia

I think this CMS is best suited as an enterprise level system. For small, or simple sites, there are better options, but for large high-traffic sites, this is a great CMS.
Brett Harris | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Adobe Audience Manager
8.0
CoreMedia
Collection of first-party data
Adobe Audience Manager
8.4
CoreMedia
Collection of third-party data
Adobe Audience Manager
7.8
CoreMedia
Access to Third-party Data Providers
Adobe Audience Manager
7.8
CoreMedia

Data Classification

Adobe Audience Manager
8.3
CoreMedia
Audience taxonomy
Adobe Audience Manager
8.5
CoreMedia
Tag Management
Adobe Audience Manager
8.3
CoreMedia
Data Analysis Dashboard
Adobe Audience Manager
8.2
CoreMedia

Ad Network Integration

Adobe Audience Manager
8.2
CoreMedia
Data Transfer
Adobe Audience Manager
8.1
CoreMedia
DSP integration
Adobe Audience Manager
8.3
CoreMedia

DMP Analytics

Adobe Audience Manager
8.7
CoreMedia
Campaign Analytics
Adobe Audience Manager
8.4
CoreMedia
Audience Analytics
Adobe Audience Manager
8.9
CoreMedia

Pros

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

CoreMedia

  • Allows many staff members to contribute content to various portions of our website, and allows our Electronic-Communications staff to delegate tasks to these various staff (diffusing the work-load).
  • CoreMedia allows for easy creation of different types of content (like teasers, articles, download objects, links, etc). Permission levels can be set, so only certain staff can upload content such as photos, videos, or audio files.
  • The CoreMedia workflow process is easy to understand and follow. Once a staff member has submitted content for publishing to the web, they can then see who it's been assigned to for review, and at what time. You're able to leave detailed notes and stay abreast of where the workflow is at any given time.
Anonymous | TrustRadius Reviewer

Cons

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hafeez | TrustRadius Reviewer

CoreMedia

  • Early learning within the company was slow.
  • We elected a customized version of CoreMedia - which in the end may not have been the best decision.
Nicola Farman | TrustRadius Reviewer

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

CoreMedia

CoreMedia 5.6
Based on 5 answers
CoreMedia continues to refine and deliver new features. They also explore new technologies and trends, like social media integration. The platform is solid and growing. We are also slightly locked into using CoreMedia. Migrating such a large amount of content to another system would likely not be feasible or prudent.
Brett Harris | TrustRadius Reviewer

Usability

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

CoreMedia

No score
No answers yet
No answers on this topic

Support Rating

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

CoreMedia

No score
No answers yet
No answers on this topic

Implementation Rating

Adobe Audience Manager

No score
No answers yet
No answers on this topic

CoreMedia

CoreMedia 8.0
Based on 2 answers
Set aside more time than you think you need to migrate content. That is the hard part. Implementing the technology is easy.
Brett Harris | TrustRadius Reviewer

Alternatives Considered

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

CoreMedia

While CoreMedia has a better workflow, django CMS has a much easier user interface, wysiwyg editor, and is superior on every other level. Django CMS is easier to teach and support, easier to manage and develop, and provides much more flexibility in the development and design areas.
Sara Halperin | TrustRadius Reviewer

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

CoreMedia

  • Increased employee proficiency compared to nothing at all. I really don't have anything else to compare it to though.
  • Reports from Core do not help/.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

CoreMedia

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Audience Manager
8.2
CoreMedia
6.0

Likelihood to Renew

Adobe Audience Manager
CoreMedia
5.6

Usability

Adobe Audience Manager
8.5
CoreMedia

Support Rating

Adobe Audience Manager
8.0
CoreMedia

Implementation Rating

Adobe Audience Manager
CoreMedia
8.0

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