Adobe Audience Manager vs. Jeeva AI

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

If anyone is looking to pile up the list of email lists to send out e-blast or cold messages, I would highly recommend Jeeva AI. However, if anyone needs more of organic work, I would recommend using Jeeva AI to collect contact information, but do the work manually.

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Finding specific leads according to descriptions provided
• Allowing customers to experience Jeeva AI by offering free credits
• Following up with leads

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• You run out of credits very fast, they charge per email sent. The credits should be for lead generation not emailing.
• Incorporate delivery results, bounce results, mailer unfound results, etc... We can not see any of those metrics.
• Incorporate a text sequence campaign as well. To be one stop shop for contacting all ways.

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

Jeeva is composed of individual products / features that form a robust, automation-based, outbound system when combined. Parts of the tech stack within Jeeva itself – can be difficult to work with independently. Some of what the individual products provided makes you ask why? Why was this individual product / feature implemented

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

Jeeva AI is less straightforward than Sales Nav. It seems that it is trying to be everything that Sales Nav is, but not quite achieving it yet. The customer service for Linkedin is far superior to Jeeva's. Jeeva's team refused to give me a refund on my first month's subscription despite their refund policy clearly stating that I was entitled to it. This has never happened before with Linkedin Sales Nav.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• We just started and was great for lead generation
• Those leads we can manually email them or call them
• Our sequence campaigns are barely 1 email in, looking forward to see if we get any traction on the last 2 sequences