If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
You will like DataGrip; it is the best software to channel and influence data systems and efficiently. It will help you be more efficient and productive in exporting computer data; it is very effective. There are no errors, and you will feel comfortable using them. It promotes data quality and has excellent graphics to represent your information through statistical processes.
We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Usability has two aspects, being a complete tool and being easy... DataGrip has a lot of features but it is big, not clear how to use most of the things and most people won't need them. In my opinion, usability is good enough but not friendly.
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
DataGrip provides a single UI for many DBMS platforms, instead of using one for each. Because of that, you can migrate things between platforms using the tool and "look across" all databases at once.
