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57 Ratings

Adobe Audience Manager

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57 Ratings
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Score 8.3 out of 100
28 Ratings
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Score 7.1 out of 100

Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Liferay Digital Experience Platform (DXP)

Liferay Portal is a framework which comes with a fine grained security/permission model, (Web) Content Management, Authentication and Authorization, outbox portlets with different features to manage content or users. So if any business application has below questions then I can recommend not to use Liferay as a platform.
  • Application is big but not content or user driven.
  • Application with few static contents.
  • Application with batch transactions(DB) i.e. insert , update db records in batch.
  • Application with ERP capabilities.
  • Application with Big Data support.
Varun Shah | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Adobe Audience Manager
8.0
Liferay Digital Experience Platform (DXP)
Collection of first-party data
Adobe Audience Manager
8.4
Liferay Digital Experience Platform (DXP)
Collection of third-party data
Adobe Audience Manager
7.8
Liferay Digital Experience Platform (DXP)
Access to Third-party Data Providers
Adobe Audience Manager
7.8
Liferay Digital Experience Platform (DXP)

Data Classification

Adobe Audience Manager
8.3
Liferay Digital Experience Platform (DXP)
Audience taxonomy
Adobe Audience Manager
8.5
Liferay Digital Experience Platform (DXP)
Tag Management
Adobe Audience Manager
8.3
Liferay Digital Experience Platform (DXP)
Data Analysis Dashboard
Adobe Audience Manager
8.2
Liferay Digital Experience Platform (DXP)

Ad Network Integration

Adobe Audience Manager
8.2
Liferay Digital Experience Platform (DXP)
Data Transfer
Adobe Audience Manager
8.1
Liferay Digital Experience Platform (DXP)
DSP integration
Adobe Audience Manager
8.3
Liferay Digital Experience Platform (DXP)

DMP Analytics

Adobe Audience Manager
8.7
Liferay Digital Experience Platform (DXP)
Campaign Analytics
Adobe Audience Manager
8.4
Liferay Digital Experience Platform (DXP)
Audience Analytics
Adobe Audience Manager
8.9
Liferay Digital Experience Platform (DXP)

Pros

Adobe Audience Manager

  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Gaurav Gautam | TrustRadius Reviewer

Liferay Digital Experience Platform (DXP)

  • Theming
  • Customization based on user roles
  • Content Management
  • Flexibility
Jake Smith | TrustRadius Reviewer

Cons

Adobe Audience Manager

  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Muhammad Hassan Hafeez | TrustRadius Reviewer

Liferay Digital Experience Platform (DXP)

  • Portal Security: It has good security model but in few areas it requires improvement.
  • Encrypt LDAP passwords on import
  • Log in should be via SSL by default
  • Upgrade/patch process should include an alert in the control panel
  • Add virus scan for uploaded files
  • Server Administration
  • Garbage Collector should be able to be scheduled to run from the control panel
  • Reindexing should be able to be scheduled from the control panel
  • Provide GUI to change the default Liferay favorite icon to any desired logo
  • LDAP mapping GUI to custom Liferay attributes
  • Configurations: Less configurations from properties files and provide more GUI to update from control panel.
Varun Shah | TrustRadius Reviewer

Likelihood to Renew

Adobe Audience Manager

No score
No answers yet
No answers on this topic

Liferay Digital Experience Platform (DXP)

Liferay Digital Experience Platform (DXP) 10.0
Based on 1 answer
We are currently using Liferay Portal and plan to keep using it.
Varun Shah | TrustRadius Reviewer

Usability

Adobe Audience Manager

Adobe Audience Manager 8.5
Based on 13 answers
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
Ashley Willis | TrustRadius Reviewer

Liferay Digital Experience Platform (DXP)

No score
No answers yet
No answers on this topic

Support Rating

Adobe Audience Manager

Adobe Audience Manager 8.0
Based on 13 answers
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
Kevin Sohel | TrustRadius Reviewer

Liferay Digital Experience Platform (DXP)

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Audience Manager

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
Anonymous | TrustRadius Reviewer

Liferay Digital Experience Platform (DXP)

Great choice for Java based enterprise organizations. Liferay is on the heavier side of CMS systems, and it excels in larger projects but is a waste of time for smaller projects.
Jake Smith | TrustRadius Reviewer

Return on Investment

Adobe Audience Manager

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer

Liferay Digital Experience Platform (DXP)

  • Can reduce IT costs eventually.
  • Increases upfront costs due to technical knowledge needed for initial setup and maintenance.
  • Hard to analyze ROI until after it's totally implemented.
Jake Smith | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Audience Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Liferay Digital Experience Platform (DXP)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Audience Manager
8.2
Liferay Digital Experience Platform (DXP)
7.0

Likelihood to Renew

Adobe Audience Manager
Liferay Digital Experience Platform (DXP)
10.0

Usability

Adobe Audience Manager
8.5
Liferay Digital Experience Platform (DXP)

Support Rating

Adobe Audience Manager
8.0
Liferay Digital Experience Platform (DXP)

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