Adobe Audience Manager

31 Ratings
Score 7.7 out of 101

Liferay Digital Experience Platform (DXP)

26 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Adobe Audience Manager

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
Matt LeMaire, B.A., M.A. profile photo

Liferay Digital Experience Platform (DXP)

Liferay Portal is a framework which comes with a fine grained security/permission model, (Web) Content Management, Authentication and Authorization, outbox portlets with different features to manage content or users. So if any business application has below questions then I can recommend not to use Liferay as a platform.
  • Application is big but not content or user driven.
  • Application with few static contents.
  • Application with batch transactions(DB) i.e. insert , update db records in batch.
  • Application with ERP capabilities.
  • Application with Big Data support.
Varun Shah profile photo

Feature Rating Comparison

Data Collection

Adobe Audience Manager
9.2
Liferay Digital Experience Platform (DXP)
Collection of first-party data
Adobe Audience Manager
9.5
Liferay Digital Experience Platform (DXP)
Collection of third-party data
Adobe Audience Manager
9.0
Liferay Digital Experience Platform (DXP)
Access to Third-party Data Providers
Adobe Audience Manager
9.0
Liferay Digital Experience Platform (DXP)

Data Classification

Adobe Audience Manager
8.5
Liferay Digital Experience Platform (DXP)
Audience taxonomy
Adobe Audience Manager
8.5
Liferay Digital Experience Platform (DXP)
Tag Management
Adobe Audience Manager
8.0
Liferay Digital Experience Platform (DXP)
Data Analysis Dashboard
Adobe Audience Manager
9.0
Liferay Digital Experience Platform (DXP)

Ad Network Integration

Adobe Audience Manager
8.0
Liferay Digital Experience Platform (DXP)
Data Transfer
Adobe Audience Manager
8.0
Liferay Digital Experience Platform (DXP)
DSP integration
Adobe Audience Manager
8.0
Liferay Digital Experience Platform (DXP)

DMP Analytics

Adobe Audience Manager
8.0
Liferay Digital Experience Platform (DXP)
Campaign Analytics
Adobe Audience Manager
7.5
Liferay Digital Experience Platform (DXP)
Audience Analytics
Adobe Audience Manager
8.5
Liferay Digital Experience Platform (DXP)

Pros

  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Matt LeMaire, B.A., M.A. profile photo
  • OpenSource: Liferay is open source portal framework so developers can easily extend or customize it for their organization or department based on their requirement.
  • OutOfBox: Liferay Portal is not only a portal platform. It also provides a 60+ applications and tools included in the form of portlets. These portlets are available out of the box or in the form of plugins.
  • MarketPlace: Liferay has it own market place (i.e app store) where developer or contributors are contributing their ideas (application) so community can use it freely (some are paid).
  • Enterprise-Ready Portal Solution: It is fully ready to support mission-critical, enterprise applications in an environment configured for multiple redundancies and 24/7 up-times.
  • High Availability and High Performance: Liferay Portal has been tested to support more than 3,000 concurrent transactions (33,000 simultaneous users) on a single 8-core application server, with mean login times under one second and maximum ½ throughput of 79+ logins per second. Liferay Portal has proven to handle millions of page views and over 1.3 million users.
  • Liferay Portal is also deployable to the Cloud and virtual server environments and ensures high availability and performance with: Hardware/Software Load Balancing, HTTP Failover, Session Replication
  • Distributed Cache using Lightweight Multicast Protocol
  • Terracotta, Oracle RAC, and other scalability solutions
Varun Shah profile photo

Cons

  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Matt LeMaire, B.A., M.A. profile photo
  • Portal Security: It has good security model but in few areas it requires improvement.
  • Encrypt LDAP passwords on import
  • Log in should be via SSL by default
  • Upgrade/patch process should include an alert in the control panel
  • Add virus scan for uploaded files
  • Server Administration
  • Garbage Collector should be able to be scheduled to run from the control panel
  • Reindexing should be able to be scheduled from the control panel
  • Provide GUI to change the default Liferay favorite icon to any desired logo
  • LDAP mapping GUI to custom Liferay attributes
  • Configurations: Less configurations from properties files and provide more GUI to update from control panel.
Varun Shah profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Liferay Digital Experience Platform (DXP)10.0
Based on 1 answer
We are currently using Liferay Portal and plan to keep using it.
Varun Shah profile photo

Alternatives Considered

From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to deploy AAM instead of other options. I cannot for certain say that it is 100% more effective or useful than the other options, but it has served us well. As with all potential solutions, evaluating what works best in your current environment will inevitably lead you to the right choice.
Matt LeMaire, B.A., M.A. profile photo
Alfresco: Very good CMS but not good for presentation or front end technology.Portofino: Not much scalable and high available CMS.eXo Platform: Slowly growing in market but not mature community like Liferay and less support from community.Microsoft SharePoint: Proprietary Software from Microsoft. Nuxeo ECM Platform: Picking up the market but not mature community and support from the community.
Varun Shah profile photo

Return on Investment

  • We have seen a near 20% increase in revenue on targeted customers through employing our insights from AAM.
  • We have seen a better understanding by our sales team on how targeted marketing works in addition to the use of cold calling. This has made our sales team more productive and effective in generating and securing new business.
  • We have elevated our marketing discourse in the organization, where marketing was previously relevant but not always front of mind. This has allowed members of the overall team to better understand how we can leverage data and marketing to grow our business.
Matt LeMaire, B.A., M.A. profile photo
  • Liferay scales well both in terms of performance but also in terms of operational self-service and eases the burden on IT.
  • Compliance, Marketing and Client Engagement teams can create and modify content and submit it for approval. This results in lower operational costs in the areas of new private-label sites and maintenance of current sites because, prior to Liferay, site content management required expensive IT software engineering resources to implement compliance and marketing content changes.
Varun Shah profile photo

Pricing Details

Adobe Audience Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Liferay Digital Experience Platform (DXP)

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Email sales@liferay.com for pricing information.