Adobe Audience Manager vs. OpenSearch

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

OpenSearch Service presents a cost-effective pricing model, allowing users to pay solely for their usage without being burdened by minimum fees or upfront commitments. Its seamless integration with various AWS services enhances its adaptability for a wide range of data analysis requirements and also I love using it isn't it enough.

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Gives us millisecond response times
• Mainly open-source
• Integration Seamlessly with AWS
• Has a very big community so problems are fixes sooner then later

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• Needs more descriptive documentation
• The UI feels a bit old
• Some functionality still doesn't work correctly

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

Well as I said, Elastic is behind paywall now and managing OpenSearch through AWS is so seamless that we just love it. It gets updates faster we don't have to manage separate infra and many other settings to work with elastic search and some of the tools that it provides are better then them.

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Well we had 200 ms response times which decreased to 100ms while using OpenSearch
• Easy to use security plugins we dont need external IAM
• Super Easy Integration with many AWS Services such as kinsesi data stream and dynamoDB