Adobe Audience Manager vs. Publitio

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

Publitio works great for serving media of almost all kinds. Although we don't use this, Publitio has a transform-by-url feature that allows website managers to serve different image sizes and formats by changing the url. If you need reliable image, video, and audio hosting, Publitio is a solid choice. The service is less well developed for document content such as DOCX files.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Playback is fast
• The service is secure. I recall no downtime.
• The platform offers multiple security options.
• Files are easily made downloadable.
• Lots of options for format conversions are available.
• It's easier to set up Publitio than an AWS bucket for non-IT users.

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• The user interface works fine but is not particularly intuitive.
• Documentation is not always clear and simple.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

We were able to find great pricing on Publitio. Even though Publitio is not particularly streamlined, it is still a little less technical than S3 for non-developer users. Publitio is both managed (unlike AWS and Vultr) and competitively priced--and it offers content management features that may be key for some folks

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Publitio has taken load off our site's server, enabling us to keep the site faster.
• Publitio offers solid dependability, meaning our visitors can always listen to what they need.
• Publitio's affordable pricing makes asset storage sustainable.

Incentivized