Adobe Audience Manager vs. TheyDo

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

If you have a digital product with a digital customer experience that needs to be analysed, described, and potentially monitored and improved. This tool gives you a ready methodology that works. Less suited if you need to map internal processes in a sort of Business Process Management Notation, but still is a good alternative to that.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• Customer journey mapping
• Create a list of pain points
• Define a strategy and prioritizing what's important

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• Maps are difficult to navigate when they reach more than 10 steps - but I think it is normal. Maybe suggesting to break down maps when they are too big is good advice that the app might give at a certain point.
• When choosing the images for the actors, sometimes the app freezes.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

As TheyDo is focused on customer journey mapping only, their user interface works very well. You can easily create a team and manage multiple user roles and teams. As for the learning curve, it is also not that difficult to learn how to use the tool, and this boosted genuine adoption rather than forcing people to use a tool in a usual top-down approach.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Improved the overall knowledge of our product to the whole employees and customer service.
• Gained more speed in making strategic decisions (e.g. what to improve next).

Incentivized