Adobe Audience Manager vs. lakeFS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 7.3 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
lakeFS
Score 10.0 out of 10
N/A
Treeverse offers open source tech management for engineers, data scientists and analysts who are transforming the world with data.N/A
Pricing
Adobe Audience ManagerlakeFS
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience ManagerlakeFS
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsTreeverse's platform lakeFS is open source technology.
More Pricing Information
Community Pulse
Adobe Audience ManagerlakeFS
Top Pros

No answers on this topic

Top Cons
Features
Adobe Audience ManagerlakeFS
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.6
16 Ratings
6% above category average
lakeFS
10.0
1 Ratings
21% above category average
Collection of first-party data8.116 Ratings10.01 Ratings
Collection of third-party data8.116 Ratings10.01 Ratings
Access to Third-party Data Providers9.516 Ratings10.01 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
14% below category average
lakeFS
10.0
1 Ratings
17% above category average
Audience taxonomy7.916 Ratings10.01 Ratings
Tag Management6.215 Ratings10.01 Ratings
Data Analysis Dashboard7.816 Ratings10.01 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.8
16 Ratings
10% above category average
lakeFS
10.0
1 Ratings
22% above category average
Data Transfer8.916 Ratings10.01 Ratings
DSP integration8.815 Ratings10.01 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.8
16 Ratings
15% below category average
lakeFS
10.0
1 Ratings
23% above category average
Campaign Analytics5.516 Ratings10.01 Ratings
Audience Analytics8.116 Ratings10.01 Ratings
Best Alternatives
Adobe Audience ManagerlakeFS
Small Businesses
MediaMath
MediaMath
Score 7.4 out of 10
MediaMath
MediaMath
Score 7.4 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
Oracle Marketing
Oracle Marketing
Score 8.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Audience ManagerlakeFS
Likelihood to Recommend
8.1
(16 ratings)
10.0
(1 ratings)
Usability
8.5
(10 ratings)
-
(0 ratings)
Support Rating
7.8
(10 ratings)
-
(0 ratings)
User Testimonials
Adobe Audience ManagerlakeFS
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
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Treeverse
LakeFS is appropriate to easily collaborate on production data with your team. It is easy to safely experiment and test production data. The data is treated like a code so it is important for a company to be well aware of code like formats in order to use this appropriately
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Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
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Treeverse
  • data
  • connection
  • management
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Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
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Treeverse
  • search
  • folders
  • customer service
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Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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Treeverse
No answers on this topic
Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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Treeverse
No answers on this topic
Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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Treeverse
LakeFS is an excellent Data Management Platform and allows much more user access than other products. LakeFS empowers users to connect with the data in different ways and manipulate the data like a coder. It is a great alternative to some others and is a wonderful way to access your data
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Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
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Treeverse
  • collaboration
  • data
  • sorting
Read full review
ScreenShots