Adobe Audience Manager vs. Microsoft Visual Studio

If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Incentivized

When working with base C# code for desktop and web projects, then Microsoft Visual Studio is ideal as it provides the libraries and interfaces needed to quickly create, test and deploy solutions. It is when slightly more complex scenarios are required that issues can arise. The built-in integration for things like PowerBI Paginated Reports and dashboards is far from ideal.

Incentivized

• We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
• By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
• Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.

Incentivized

• I like how the tabs and panels are organized; everything is gathered together so you can find what you're looking for quickly.
• If you can't find something, there's a thorough search engine that searches all of Visual Studio's features.
• The Team Foundation Server feature is fantastic since it allows us to easily deploy and roll back changes on the server.

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• Would be great if there was a better way to save and restore open tabs.
• The built-in test runner can be improved, for example, by adding the ability to save a set of commonly run tests, etc.
• Better integration for Microsoft SQL server would be great.

Incentivized

VS is the best and is required for building Microsoft applications. The quality and usefulness of the product far out-weight the licensing costs associated with it.

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

I love the overall usability of Microsoft Visual Studio. I’ve been using this IDE for more than 20 years, and I’ve seen it evolve by leaps and bounds. Today, with AI and code-suggestion/completion features, developers no longer need to remember countless libraries, methods, or language syntax, or invest a huge amount of programming effort to complete a project. It truly offers everything a developer needs to program, debug, test, and deploy in a single IDE.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

There are many resources available supporting Visual Studio IDE. Microsoft whitepapers, forum posts, and online Visual Studio documentation. There are countless demonstration videos available, as well. If users are having issues, they can call Microsoft Support, but depending on the company's agreement with Microsoft, the number of included support calls will vary from organization to organization. I've found that Microsoft support calls can be hit or miss depending on who you get, but they can usually get you with the right support person for your issue.

Incentivized

IT is very complicated to understand all the functions that the environment has if you are not familiar with this type of development environments. It is important to select a good in-person training to achieve to understand all the possibilities and the capacity of the application. In this case, you will be able to develop a lot type of different applications.

Incentivized

If you are not accustomed to develop in this type of development environments it would be complicated to follow all the parts of the course because if the course does not include a great tour with all the concepts to develop you will not have the option to understand all the functions.

Incentivized

I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.

Incentivized

I personally feel Visual Studio IDE has [a] better interface and [is more] user friendly than other IDEs. It has better code maintainability and intellisense. Its inbuilt team foundation server help coders to check on their code then and go. Better nugget package management, quality testing and gives features to extract TRX file as result of testing which includes all the summary of each test case.

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• Using the integration between Visual Studio and our source control service, the cost of re-work and losing code is drastically reduced.
• Paid versions of Visual Studio enable developers to be so much more productive than hacked-together open source solutions that it's hard to imagine developing in Windows without it.
• When combined with support subscriptions and the vast array of free online help options available, Visual Studio saves our developers time by keeping them coding and testing, not wasting their time trying to guess their way out of problems or spend endless hours online hoping to find answers.

Incentivized