Adobe Dynamic Tag Management (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Dynamic Tag Management (discontinued)
Score 8.3 out of 10
N/A
Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.N/A
Pricing
Adobe Dynamic Tag Management (discontinued)
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Adobe Dynamic Tag Management (discontinued)
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
Adobe Dynamic Tag Management (discontinued)
Considered Both Products
Adobe Dynamic Tag Management (discontinued)
Chose Adobe Dynamic Tag Management (discontinued)
Google Tag Manager is free software from Google that allows you to deploy many different types of tags quickly and easily without utilizing web developers. Dynamic Tag Management, on the other hand, can only be acquired if you purchase an adobe solution. It too allows you to …
Chose Adobe Dynamic Tag Management (discontinued)
Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export …
Chose Adobe Dynamic Tag Management (discontinued)
The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. …
Chose Adobe Dynamic Tag Management (discontinued)
Adobe Dynamic Tag Management is no Tealium. However it doesn't need to be.
Chose Adobe Dynamic Tag Management (discontinued)
Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
Top Pros
Top Cons
Features
Adobe Dynamic Tag Management (discontinued)
Security
Comparison of Security features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
10.0
5 Ratings
15% above category average
Role-based user permissions10.05 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
9.4
5 Ratings
16% above category average
Tag library9.04 Ratings
Tag variable mapping10.05 Ratings
Ease of writing custom tags10.05 Ratings
Rules-driven tag execution9.05 Ratings
Tag performance monitoring10.04 Ratings
Page load times10.05 Ratings
Mobile app tagging10.04 Ratings
Library of JavaScript extensions7.12 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
7.6
4 Ratings
9% below category average
Event tracking10.04 Ratings
Mobile event tracking10.04 Ratings
Data distribution management7.03 Ratings
Universal data layer10.04 Ratings
Automated error checking1.03 Ratings
Best Alternatives
Adobe Dynamic Tag Management (discontinued)
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
All AlternativesView all alternatives
User Ratings
Adobe Dynamic Tag Management (discontinued)
Likelihood to Recommend
10.0
(6 ratings)
Likelihood to Renew
10.0
(1 ratings)
Usability
5.0
(2 ratings)
Support Rating
10.0
(1 ratings)
Implementation Rating
10.0
(1 ratings)
User Testimonials
Adobe Dynamic Tag Management (discontinued)
Likelihood to Recommend
Discontinued Products
If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment. The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
Read full review
Pros
Discontinued Products
  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
Read full review
Cons
Discontinued Products
  • It is only available with Adobe Marketing Cloud so you can't buy it as an independent product.
  • It is easier to use than Google Tag Manager, but not nearly as popular.
  • Whereas Google Tag Manager is free, Dynamic Tag Management must be purchased as part of Adobe Marketing Cloud.
Read full review
Likelihood to Renew
Discontinued Products
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
Read full review
Usability
Discontinued Products
It is easy to use at a basic level, however without JavaScript resource you will struggle.
Read full review
Support Rating
Discontinued Products
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
Read full review
Implementation Rating
Discontinued Products
It was quite seamless with the outstanding support from our Adobe account manager.
Read full review
Alternatives Considered
Discontinued Products
Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
Read full review
Return on Investment
Discontinued Products
  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
Read full review
ScreenShots