Dynamic Tag Management - Tagging at Scale!
- Code releases are not needed to update analytics, media, and other tags on your site.
- It reduces your dependency on web developers to deploy tracking code.
- You can add, remove or modify tags without knowing any coding knowledge.
- If your site has multiple domains and sub-domains, then you can easily manage them all without involving web developers.
- As you may know, Dynamic Tag Management is being discontinued partly because of its focus on Adobe only products, which made it difficult to implement third party software with it, and because it wasn't an open platform that allowed a community to build into it.
- Being able to quickly deploy tags without involving a web developer saves money and time.
- Tag Iterations can be done quickly and easily using different tagging templates that DTM can deploy without a code release.