Adobe Experience Platform vs. Azure Cloud Services

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

Incentivized

Microsoft Azure Cloud services is a good choice for hosting web applications, based on requirements it can be simple websites or complex web services as well as it provides automating application development and deployment pipeline. It's less appropriate in case of cost-effective option for organizations with tight budget constraints. For very basic static websites, Microsoft Azure's offerings might be seen as overkill.

• Integrated products for a holistic multi-channel marketing platform
• Customization at it's finest. Very granular in it's settings, permissions, and functionality
• Sophisticated products that are very powerful

Incentivized

• Effective service management and performance monitoring capability.
• Reliable security management with excellent access controls.
• Best orchestration and easy configuration management.
• Easy on compatibility testing and change management.

• You need to be well trained and resourced to use the product
• Features and integration work but often times you need to pay Adobe consultants for help
• Not transparent in their pricing per customer

Incentivized

• Just on Cloud deployment for those new to the platform.
• Multiple data reports creation.
• Migrating a large amount of data.

Incentivized

Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.

Incentivized

• The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced
• Contract pricing went up yearly on some products by 200%
• We were able to consolidate email tools to save on yearly contract expenses

Incentivized

• Scalability
• Cost savings
• Integration and migration challenges

Incentivized