Adobe Experience Platform vs. Azure SQL Managed Instance

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

Incentivized

Data management scenarios where there is a strong need to provide dynamic context for web based applications. Also can work as an infrastructure piece for ticketing systems without relying on another set of database software. The ease of importing data from Microsoft Excel &/or .csv files makes this really easy to use when importing data into the managed instance.

Incentivized

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• executes the queries efficiently
• has tools/dashboards to show where the query problems lie
• alerting for problems

Incentivized

• the slowness of the website sometimes
• the structure

Incentivized

• hard to use without Microsoft knowledge
• Intimidating CLI
• Commands are not intuitive

Incentivized

It is useful when executed properly

Incentivized

Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

Incentivized

it runs the workload very well without causing any issues to the business. there are many applications running on Azure SQL Managed Instances in my organization. Most users are happy with its performance. Is able to provide good dashboard for the visibility of the workload. Can add cpu without a downtime to deal with high workload.

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

We are more integrated with other Adobe products and so it was an easy decision

Incentivized

Azure to our enviironment where we have everything integrated stacks up far better than MySQL where we would have to reinvent and use everything to fit a MySQL environment including the data and the commands within that data. Furthermore, doesn't work really well on SQL Management Studio which makes it completely useless for what we are trying to do.

Incentivized

• More leads from profile activations and lookalike audiences
• Better understanding of our data with CJA
• Better journey orchestration using AJO
• Higher conversions and sales due to better understanding of customer pain points

Incentivized

• it had a positive impact to my business and allowed me to be able to move my workload from on-premise to cloud.

Incentivized