Adobe Experience Platform vs. IBM Cloud Managed Istio

I think AEP is ahead of its competitors when it comes to hosting customer data for various use cases. It’s seamless integration with other Adobe products like AJO or CJA make it a very compelling overall package.

It may not be very applicable for smaller or medium sized businesses. There could be an opportunity for Adobe to bring in a trimmed down version for such customers.

Incentivized

It is a perfect application when you have multiple users and/or developers and you want to create rules and standards for access and the ability to change access levels. The reporting of usage is good, but adding more granularity into the metrics that have been used to measure are not specific enough. They provide detail but drilling into the detail would be more appropriate i.e. access to the baseline data.

Incentivized

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• Debug issues
• Monitoring
• allows many services form many different sources

• You need to be well trained and resourced to use the product
• Features and integration work but often times you need to pay Adobe consultants for help
• Not transparent in their pricing per customer

Incentivized

• Still missing functionalities for a full usage as traffic director.

Incentivized

It is useful when executed properly

Incentivized

AEP works very well with the entire Adobe suite of products and services making it a must-have product from a marketing standpoint. The fact that you are able to understand the customer and have a better impact with the customer journey is really helpful. We have also used AEP data to cross sell products to our customers through email campaigns/ offers m/ advertising etc but to have all this data stored in a single place makes it very convenient.

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

Training and usage support available

Incentivized

In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.

Incentivized

1) One-stop solution for all the complex network connectivity managed by [IBM Cloud Managed Istio]. 2) Nice dashboard to understand the flow. 3) Easy to troubleshoot the service if any one of the APIs is not responding. 4) We can integrate it with Azure Kubernetes service and other cloud provider Kubernetes services. 5) Monitoring the health of the pods can be easily configured and alerts can be triggered very accurately with this tool.

Incentivized

• The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced
• Contract pricing went up yearly on some products by 200%
• We were able to consolidate email tools to save on yearly contract expenses

Incentivized

• Management burden is reduced resulting in positive ROI.
• Application is being seamlessly instrumented with good impact on business.

Incentivized