Adobe Express vs. HeyGen

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Express
Score 8.8 out of 10
N/A
Adobe Creative Cloud Express (formerly Adobe Spark) is a task-based, web and mobile product used to create and share rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners.
$0
HeyGen
Score 9.0 out of 10
N/A
A software tool for creating professional spokesperson videos, which can be used by typing, clicking, and dragging. HeyGen’s realistic 100+ AI avatars can be a spokesperson in 40+ languages with various accents. HeyGen can be tried free.
$29
per month
Pricing
Adobe ExpressHeyGen
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
per month
Teams
$9.99
per month per user
Creator
$29
per month 15 Credits / Month
Business
$89
per month 30 Credits / Month
Enterprise
Custom
Offerings
Pricing Offerings
Adobe ExpressHeyGen
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact Adobe directly for Enterprise pricing plan details.20% discount for annual pricing.
More Pricing Information
Community Pulse
Adobe ExpressHeyGen
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Adobe ExpressHeyGen
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Score 10.0 out of 10
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Score 8.5 out of 10
iMovie
iMovie
Score 10.0 out of 10
Enterprises
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Score 8.5 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
Adobe ExpressHeyGen
Likelihood to Recommend
8.8
(233 ratings)
-
(0 ratings)
Likelihood to Renew
9.5
(15 ratings)
-
(0 ratings)
Usability
8.2
(27 ratings)
-
(0 ratings)
Support Rating
4.6
(12 ratings)
-
(0 ratings)
Implementation Rating
4.1
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
9.5
(6 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Adobe ExpressHeyGen
Likelihood to Recommend
Adobe
I actively teach colleagues to use Adobe Express to create their handouts, videos, presentations, and event announcements. We also teach Adobe Express to students through campus workshops and collaborations. Lastly, we work with our eLearning department, Marketing department, and our Center for Excellence in Teaching and Learning to teach Adobe Express to our faculty and staff
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HeyGen
I evaluated many different AI avatar options and HeyGen stood head and shoulders above the rest. They have done a really good job of their realism and voice cloning. I've also started to experiment with their interactive avatars and they are a really powerful feature for assisting customers in their inquiries.
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Pros
Adobe
  • Brand Kit: provides quick access to approved fonts, logos, colors, and other assets
  • Libraries: syncs will with other Adobe Tools
  • Animation: provides a decent collection of modifiable motions for objects in the design
  • Social Media-ready Layouts: being able to design graphics of multiple sizes/Layouts within the same document is a GOD-SEND
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HeyGen
  • Avatar Cloning
  • Voice Cloning
  • Interactive Avatars
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Cons
Adobe
  • It could have a search bar which searches through other Adobe products (esp for Stock images, videos, audio) from within Adobe Express.
  • It could make it so switching between Adobe products from within Adobe Express almost like a tab function is smooth.
  • It could partner with other companies to allow for company specific events in exchange for valuable products or programs.
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HeyGen
  • The avatars are almost there, but there is still some unnatural movement that gives it away.
  • The built in editor is not very useful to me.
  • It would be nice to have a voice-only clone feature
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Likelihood to Renew
Adobe
I give it a 10 because Adobe Express has become an essential part of our daily workflow. It allows us to design faster, stay on brand, and produce high-quality content without needing multiple tools. The AI features, templates, and easy collaboration make it a platform we rely on for client work, training, and internal operations.
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HeyGen
No answers on this topic
Usability
Adobe
The user interface is pretty straightforward to use. It has easy to navigate navigations, and the canvas UX is also pretty good. One thing i would like to add it to use shortcuts to add elements on canvas. Like if I am on canvas and I press 'T' on my keyboard the text box should be added automatically
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HeyGen
HeyGen's platform is very user friendly and even people with less to no video production experience are able to operate HeyGen's platform. This has opened up many possibilities from speed of production to rough cut table reads using avatars before ever setting foot in a studio. The less time in the studio, the faster we can create videos.
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Support Rating
Adobe
Overall, the Adobe Creative Cloud Express is worth a try and may be a good fit for many organizations and businesses. At a monthly rate, the cost is not prohibitive, but the tools are somewhat limited and not necessarily worthwhile when compared to standard applications and software that are often available free or through a package of services commonly found on workplace computers.
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HeyGen
No answers on this topic
Alternatives Considered
Adobe
I think Express is a great tool for quick edits or creation. As someone who works in the more robust platforms, I do not always enjoy going into Express because of the more limited features.
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HeyGen
HeyGen's avatar and voice technology were superior to any other AI avatar platforms I tested. They had more control and realism compared to the competitors.
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Contract Terms and Pricing Model
Adobe
Adobe Creative Cloud Express is included with an Adobe Creative Cloud account. Our company has a corporate team membership so it is nice to have a professional and powerful tool that anyone on our team can use for free. The pricing structure of giving the tool away for free will be fundamental to users utilizing the tool. Similar tools, such as Canva, cost significantly more but do not offer the same features
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HeyGen
No answers on this topic
Professional Services
Adobe
The professional services for Adobe Creative Cloud Express is top notch and should be highly commended. I am thoroughly impressed with how far Adobe has come. In the past, I had several issues with how something were handled, but in the past few years things have been better than ever and they get no complaints from me
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HeyGen
No answers on this topic
Return on Investment
Adobe
  • Positive: Time and working for a nonprofit with minimal staff this is essential.
  • Negative: There are certain features that I need to find in other Adobe products like layer masking.
  • Positive: It makes content creation less intimidating for our newer staff.
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HeyGen
  • HeyGen has allowed us to complete videos in 1 week vs. 3 weeks with traditional video production processes
  • HeyGen is easy enough to use, even our writers can generate avatars
  • We have even experimented with Avatar-only videos which may eliminate studio time all together.
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ScreenShots

Adobe Express Screenshots

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