Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.
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Elastic Email
Score 8.0 out of 10
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Elastic Email is an email delivery service for transactional emailing.
$29
per month for up to 2,500 contacts and 37,500 emails
Pricing
Adobe Journey Optimizer
Elastic Email
Editions & Modules
No answers on this topic
Inbox Plus
$9
per month per user
Email API Starter
$19
per month for up to 50,000 emails
Email Marketing Starter
$29
per month for up to 2,500 contacts and 37,500 emails
Email API Pro
$49
per month for up to 50,000 emails
Email Marketing Pro
$49
per month for up to 2,500 contacts and 37,500 emails
Journey Optimizer is really good for tracking journeys. It can tell you exactly where users are clicking, which pages they are visiting, and even link to physical location visits. It’s not well-suited for open-ended journeys where the user can take multiple paths to success. In such scenarios, it does not visualize or track the journey very well.
Email Elastic is best suited in cases when we need to send bulk emails and campaigns. It provides features such as scheduling campaigns and automating fast delivery of emails; the trial version also provides many features that can be used by a new user. Email Elastic is less suited for small companies with a smaller number of clients or contacts.
I wish they didn't have such a strict requirement regarding their "opt out" links in emails. I totally understand why they do this, but there are use cases, such as one to one personal emails between individuals, where this is annoying. However, it's something I'm willing to live with for the greater good.
It has been working very well, and actually it is a reliable tool for audience segmentation and everything that needs to be done for a campaign to deploy correctly
AJO certainly requires a firm understanding of how Adobe expects data to be architected. AJO should not be an organizations first experience with an Adobe product. We benefited from ~18 months of experience with RTCDP prior to bringing on AJO. Engageable profiles, data storage, profile usage limits, all factor in when using an omnichannel solution. Marketers must be careful to bring in only the data required for business use cases, and continually evaluate these needs in the face of a changing marketing ecosystem.
I do not rate it perfect because there are times that is not perfectly realiable, and it stops working when you need it the most, especially because the audiences take so long to evaluate and 2 times a dat to do them quickly is really not enough
Sometimes when the manager connects to a support representative, even though the response is very immediate, they are not always able to provide a solution and we end up resolving the issue other ways
I have not had any issues with Elastic Email that have required reaching out to support, so I can't speak to the quality of their customer support. The help documents were well written and presented, though, and I would imagine that anyone with issues would receive satisfactory assistance in a timely manner.
I give it this rating of 5 because the truth is I started the training with the pages in Adobe and is far more complete and has more explanations that the online training and you can revisit it as many times as you want to, the online non live version is better
The only thing I wanted to mention is that when going into the email edition, when adding labels, I was able to copy and paste the labels before, and now it has changed and I am no longer able to do it without editing the label itself
Adobe Journey Optimizer takes the lead because it integrates the functionality of several disparate systems, such as Adobe Marketo Engage (content creation/campaign operations) and Adobe Analytics (data, reporting, trends, predictions), to provide a comprehensive approach to campaign coordination and delivery, through reporting and informing our future campaign strategy. All of the products we use are valuable in different contexts. Adobe Journey Optimizer is a true silver bullet for delivering the most engaging, targeted marketing & communications campaigns!
Email elastic is a cost-effective, fast, and reliable platform for sending bulk emails and promoting campaigns, it provides good features even for the new user, while Blaze Verify pricing is a bit high, and a new user would not be able to access all the features. Hence clearly, Elastic email leads the position when compared to Blaze Verify.
This is very functional, is has been great to work with pleople from different areas and being able to show them how adobe journey optimizer works for the team
Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
