Adobe Journey Optimizer vs. Heymarket

Journey Optimizer is really good for tracking journeys. It can tell you exactly where users are clicking, which pages they are visiting, and even link to physical location visits. It’s not well-suited for open-ended journeys where the user can take multiple paths to success. In such scenarios, it does not visualize or track the journey very well.

Incentivized

Having a shared inbox is crucial for us, we cover 7 days a week from a PST-EST time zone so the whole team always needs to have visibility on conversations at all times. We also enjoy the fact that most functions of Heymarket are simple to use and don't require us to loop in tech help

Incentivized

• API based response and ability to invoke the results need via API.
• Business friendly management of offer priority , the rule assignments.
• Data Collection from interactions and ability to utilize them without much latency.

Incentivized

• Sends personalized messages with tags and templates.
• Automates routine communications like order updates or follow-ups.
• Schedules messages to be sent at specific times.
• Manages customer opt-ins/opt-outs to comply with current regulations.
• Integrates with tools we use, like HelpScout.

Incentivized

• The email building experience could be better when integrating AEM content fragments.
• Not great at organizing content in each area. Could make better use of metadata to limit the content the end user has to wade through.
• Content life cycle management could be more robust.

Incentivized

• It could be easier to set up campaigns
• Group texting is missing
• Can duplicate users

Incentivized

It has been working very well, and actually it is a reliable tool for audience segmentation and everything that needs to be done for a campaign to deploy correctly

Incentivized

AJO certainly requires a firm understanding of how Adobe expects data to be architected. AJO should not be an organizations first experience with an Adobe product. We benefited from ~18 months of experience with RTCDP prior to bringing on AJO. Engageable profiles, data storage, profile usage limits, all factor in when using an omnichannel solution. Marketers must be careful to bring in only the data required for business use cases, and continually evaluate these needs in the face of a changing marketing ecosystem.

Incentivized

In my opinion, Heymarket is easy to use and has a nice, clean interface (much nicer than JustCall). The customization is nice and it is easy to create templates, schedule messages, send messages through API, etc. I cannot give it a 10 because, in my opinion, the mobile app is not very good, you cannot close API messages manually, and the Customer Service team lacks the ability to help without contacting management.

Incentivized

I do not rate it perfect because there are times that is not perfectly realiable, and it stops working when you need it the most, especially because the audiences take so long to evaluate and 2 times a dat to do them quickly is really not enough

Incentivized

I really think this is something that can be improved, especially the querrys, sometimes it takes too long for them to run

Incentivized

Sometimes when the manager connects to a support representative, even though the response is very immediate, they are not always able to provide a solution and we end up resolving the issue other ways

Incentivized

It didnpt possess anything new from the online version of it, in fact, there were less

Incentivized

I give it this rating of 5 because the truth is I started the training with the pages in Adobe and is far more complete and has more explanations that the online training and you can revisit it as many times as you want to, the online non live version is better

Incentivized

The only thing I wanted to mention is that when going into the email edition, when adding labels, I was able to copy and paste the labels before, and now it has changed and I am no longer able to do it without editing the label itself

Incentivized

Adobe Journey Optimizer takes the lead because it integrates the functionality of several disparate systems, such as Adobe Marketo Engage (content creation/campaign operations) and Adobe Analytics (data, reporting, trends, predictions), to provide a comprehensive approach to campaign coordination and delivery, through reporting and informing our future campaign strategy. All of the products we use are valuable in different contexts. Adobe Journey Optimizer is a true silver bullet for delivering the most engaging, targeted marketing & communications campaigns!

Incentivized

Heymarket was easier to use and has had less errors than OpenPhone. While they do share many similar features (shared inbox, tagging users, simple to use) Heymarket has been a solid solution for us. I only wish we could also use it to make phone calls along side text messages

Incentivized

I didnpt help purchase

Incentivized

This is very functional, is has been great to work with pleople from different areas and being able to show them how adobe journey optimizer works for the team

Incentivized

very professional

Incentivized

• Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
• Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments

Incentivized

• Faster and more personalized responses, which improve customer experience.
• Built-in opt-in/out management reduces the risk of non-compliance with regulations.
• Inability to auto-close API messages results in a lot of lost time for CS as they have to manually close every message sent through API.
• The cost, especially if we decide to send marketing messages, is rather high compared to other companies we have used.

Incentivized