Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.
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JangoMail
Score 7.5 out of 10
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JangoMail is an email marketing platform. Companies use JangoMail to send marketing emails, transactional emails, and person-to-person emails. JangoMail offers a feature-rich application, 24/7 support, inbox delivery, integration with most CRM's, reporting and a low price guarantee.
AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc. Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added. Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market
JangoMail is only good for sending mass email and nothing more. While its interface is simple to use, it doesn't have a good amount of features attached to it. That probably explains why it's quite cheap compared to other mailing services. It's lacking features and additional functionalities. It's a cheap alternative mainly for sending mass email though, which is nice for a company that sells product to consumers like us.
So far I haven't had any troubles, or problems with JangoMail. I'd love to just paste a WORD doc into the HTML window, but I am not going to risk having the links broken. So I preformat my copy with the long links and then insert them in the HTML window and make them look pretty.
JangoMail's "add additional fields" in the into the body of the email is not very transparent, but when you add additional features and that depth of functionally then there is going to be a higher learning curve. I have not explored all of their tutorials.....and they have a great blog to explore also.
This is not a big thing but maybe a clock could be installed to show that the email is being sent and that there is x amount of time until the "report" is ready to view. There is a no man's land time that as a user you are not sure if the mail got delivered or is being delivered.
At times, Adobe Journey Optimizer offers too many options, making things less user-friendly than I would personally prefer. As mentioned earlier, there is a tendency to encounter decision paralysis with the increase in available options. While having options is excellent, in typical Adobe fashion, too many can be overwhelming for users
They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product
I selected JangoMail because I wanted to try something new. Usually I find myself using YAMM which is Yet Another Mail Merge but using a new interface was refreshing and it was also very easy to learn and use. I would definitely use it again in the future and recommend to others
Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
