Adobe Journey Optimizer vs. Liftoff

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Journey Optimizer
Score 8.2 out of 10
N/A
Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A
Liftoff
Score 9.0 out of 10
N/A
Liftoff is a complete mobile app marketing platform from Liftoff Mobile in Redwood City, that aims to help companies acquire and retain high quality app users at scale. Liftoff uses unbiased ML to find the best users for an app, creative testing to deliver engaging ad experiences and a unique cost per revenue model to optimize for LTV goals.N/A
Pricing
Adobe Journey OptimizerLiftoff
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Journey OptimizerLiftoff
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Journey OptimizerLiftoff
Best Alternatives
Adobe Journey OptimizerLiftoff
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
OneSignal
OneSignal
Score 8.0 out of 10
Medium-sized Companies
Dialpad Support
Dialpad Support
Score 9.1 out of 10
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
Enterprises
Verint Community
Verint Community
Score 9.8 out of 10
Flurry Analytics (discontinued)
Flurry Analytics (discontinued)
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Journey OptimizerLiftoff
Likelihood to Recommend
7.9
(22 ratings)
9.0
(1 ratings)
Usability
7.2
(22 ratings)
-
(0 ratings)
User Testimonials
Adobe Journey OptimizerLiftoff
Likelihood to Recommend
Adobe
AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc. Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added. Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market
Read full review
Liftoff Mobile
I think for mainstream ecommerce, the sites are super quick to spin up, easy to use, and fit the bill for most asks. The challenge can be when you need something more customized. I think they have the ability to basically do anything you need but they don't necessarily have the bandwidth to get it all done when you need it.
Read full review
Pros
Adobe
  • pre built use case playbooks provide a basis for various trips
  • provides customized messaging
  • custom actions let different systems and databases be easily integrated
Read full review
Liftoff Mobile
  • Continual site/system improvements
  • Ease of Use
  • Ability to spin up stores quickly
Read full review
Cons
Adobe
  • It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
  • there is a window of time during the day that the audiences give out errors and you can´t see the estimates
  • I should be able to select STO in campaigns, not only in journeys
  • I should be able to select the email parameters when using campaigns
Read full review
Liftoff Mobile
  • Data Uploads could be easier
  • Customer service is strong but they have been inundated lately which means responses are sometimes slow
  • Custom deployments take a while again because they are so behind
Read full review
Usability
Adobe
At times, Adobe Journey Optimizer offers too many options, making things less user-friendly than I would personally prefer. As mentioned earlier, there is a tendency to encounter decision paralysis with the increase in available options. While having options is excellent, in typical Adobe fashion, too many can be overwhelming for users
Read full review
Liftoff Mobile
No answers on this topic
Alternatives Considered
Adobe
They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product
Read full review
Liftoff Mobile
They are very similar actually. What I like about Liftoff though is that we don't have to use 3rd party applications to do what we need which can add up super quickly. If we are in need of customer service, the staff is knowledgeable about everything since the functions are native functions.
Read full review
Return on Investment
Adobe
  • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
  • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
Read full review
Liftoff Mobile
  • Less double data entry thanks to the uploads
  • Easier to use interface allows our staff to just work on the job rather than trying to figure out how to work on the job
  • Allows us to scale more easily instead of relying on a one-person developer team
Read full review
ScreenShots

Adobe Journey Optimizer Screenshots

Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerScreenshot of Screenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer