Adobe Journey Optimizer vs. rasa.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Journey Optimizer
Score 8.1 out of 10
N/A
Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A
rasa.io
Score 9.8 out of 10
N/A
rasa.io uses Artificial Intelligence to automate the creating, curating, and sending process of an email newsletter. The rasa.io AI hand-picks the most relevant articles so no two emails are the same, as that the rasa.io newsletter evolves to send curated content specific to each individual person's interests. With topical insights on what customers are actually interested in gathered from the AI, it can be used to inform an organization’s own content strategy.
$190
per month
Pricing
Adobe Journey Optimizerrasa.io
Editions & Modules
No answers on this topic
Plus
$190
per month per user
Pro
$490
per month per user
Offerings
Pricing Offerings
Adobe Journey Optimizerrasa.io
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional DetailsThe prices listed are based on the Annual plans. There is a contact limit dependent on the plan selected, with the option to purchase additional contacts.
More Pricing Information
Community Pulse
Adobe Journey Optimizerrasa.io
Features
Adobe Journey Optimizerrasa.io
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Journey Optimizer
-
Ratings
rasa.io
9.2
2 Ratings
15% above category average
Dynamic content00 Ratings10.02 Ratings
Ability to test dynamic content00 Ratings8.02 Ratings
Email deliverability reporting00 Ratings9.62 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Journey Optimizer
-
Ratings
rasa.io
8.0
1 Ratings
5% above category average
Dashboards00 Ratings8.01 Ratings
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Adobe Journey Optimizerrasa.io
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All AlternativesView all alternativesView all alternatives
User Ratings
Adobe Journey Optimizerrasa.io
Likelihood to Recommend
7.9
(16 ratings)
9.6
(2 ratings)
Usability
7.1
(16 ratings)
-
(0 ratings)
User Testimonials
Adobe Journey Optimizerrasa.io
Likelihood to Recommend
Adobe
AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc. Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added. Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market
Read full review
rasa.io
For a small business wanting a way to send an affordable, weekly e-newsletter, rasa.io can't be beaten.
Read full review
Pros
Adobe
  • pre built use case playbooks provide a basis for various trips
  • provides customized messaging
  • custom actions let different systems and databases be easily integrated
Read full review
rasa.io
  • Automatically curates content for each news letter
  • Scrapes our weekly blog and adds the articles to the weekly newsletter
  • Automatically takes new contacts from our CRM and adds them to the distribution list
Read full review
Cons
Adobe
  • It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
  • there is a window of time during the day that the audiences give out errors and you can´t see the estimates
  • I should be able to select STO in campaigns, not only in journeys
  • I should be able to select the email parameters when using campaigns
Read full review
rasa.io
  • Cannot be edited easily from a tablet or mobile device. Desktop is needed
  • You have to be very precise when toggling articles or you'll hyperlink to another page
  • Would like to see more robust integration with Keap - specifically the ability to work with contact tags to add or remove recipients from the distribution list
Read full review
Usability
Adobe
At times, Adobe Journey Optimizer offers too many options, making things less user-friendly than I would personally prefer. As mentioned earlier, there is a tendency to encounter decision paralysis with the increase in available options. While having options is excellent, in typical Adobe fashion, too many can be overwhelming for users
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rasa.io
No answers on this topic
Alternatives Considered
Adobe
They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product
Read full review
rasa.io
No answers on this topic
Return on Investment
Adobe
  • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
  • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
Read full review
rasa.io
  • We get comments weekly about how much recipients like the newsletter
  • There's no solid way to accurately calculate ROI but we've noticed an uptick in the number of long-term nurture prospects that have become clients. All receive the rasa newsletter.
Read full review
ScreenShots

Adobe Journey Optimizer Screenshots

Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerScreenshot of Screenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer

rasa.io Screenshots

Screenshot of newsletter customization, that can be used to to fit branding using email templates.Screenshot of the interface to boost, select, and send articles to readers.Screenshot of rasa.io analytics.Screenshot of multiple newsletter management.