Adobe Journey Optimizer vs. rasa.io

AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc. Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added. Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market

Incentivized

For a small business wanting a way to send an affordable, weekly e-newsletter, rasa.io can't be beaten.

Incentivized

• pre built use case playbooks provide a basis for various trips
• provides customized messaging
• custom actions let different systems and databases be easily integrated

Incentivized

• Automatically curates content for each news letter
• Scrapes our weekly blog and adds the articles to the weekly newsletter
• Automatically takes new contacts from our CRM and adds them to the distribution list

Incentivized

• It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
• there is a window of time during the day that the audiences give out errors and you can´t see the estimates
• I should be able to select STO in campaigns, not only in journeys
• I should be able to select the email parameters when using campaigns

Incentivized

• Cannot be edited easily from a tablet or mobile device. Desktop is needed
• You have to be very precise when toggling articles or you'll hyperlink to another page
• Would like to see more robust integration with Keap - specifically the ability to work with contact tags to add or remove recipients from the distribution list

Incentivized

At times, Adobe Journey Optimizer offers too many options, making things less user-friendly than I would personally prefer. As mentioned earlier, there is a tendency to encounter decision paralysis with the increase in available options. While having options is excellent, in typical Adobe fashion, too many can be overwhelming for users

Incentivized

They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product

Incentivized

• Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
• Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments

Incentivized

• We get comments weekly about how much recipients like the newsletter
• There's no solid way to accurately calculate ROI but we've noticed an uptick in the number of long-term nurture prospects that have become clients. All receive the rasa newsletter.

Incentivized